Your website is mobile friendly or not? As per the google latest updating about mobile friendly algorithm every website should well design for mobile. Techno Infonet have an extended experience in terms of mobile friendly design and SEO. If you want to generate some leads or conversion from mobile platform, then visit our website Technoinfonet.com or call us on +91 79 40307527

1. Preparing Your Site
For Google’s Mobile
Algorithm Update

2. Introduction
Some people are calling it ‘mobilegeddon’, others are calling it ‘mobile-
pocalypse’, but no matter what you call it, Google’s Mobile Algorithm update,
slated for April 21, is purported to be the biggest, most significant algorithm
update to date. Industry experts predict that some 15-20% of mobile queries will
be affected, and many speculate that even desktop rankings will suffer as a result.

3. Mobile Friendliness Is No Longer An Option
Google has been slowly moving towards this eventual reality for a long time, but
most digital marketers did not expect them to draw such a clear and abrupt line in the
sand. With this new update, sites that are not optimized for mobile will be actively
penalized in mobile results, and webmasters can expect to see fringe falloff in
desktop results as well.
However, it’s not as bad as some marketers have predicted. Last week, Google
clarified the mechanics surrounding the new algorithm rollout in a Q&A session that
centered around the new update and mobile-friendliness in general.

4. How To Prepare for Google’s Mobile Algorithm
Update Now
As with most Google updates, we won’t be able to assess the full impact until the
change has been made. However, there are a few key points that we are certain of
now:

The algorithm rollout begins
April 21st, though it will take
3-7 days to be reflected globally.

There is no longer a sliding
scale ranking system for mobile-
friendliness. Your site either is
or isn’t, there is no longer a
middle ground.

5. Mobile-Friendliness Will Update in Real Time
At SMX West, Google’s own Gary Illyes fleshed out some more details about the
operational mechanics of the algorithm change, which gives some better insight on
how webmasters will be able to rebound from ranking losses caused by the update.

6. The Mobile Algorithm is Page-by-Page, not
Sitewide
Illyes also clarified how the algorithm will treat sites that may be mostly mobile-
optimized, yet still have a handful of assets that are not. Because the algorithm
assigns value at the page-level, you will only see a performance hit on those pages
that aren’t optimized. If you have a site with 20 pages, 5 of which are not mobile-
friendly, you’ll still be able to rank and benefit from the update for the 15 pages that
are ready to go.

7. The Short List: What Should You Be Doing To
Prepare?
If you’re just looking for the CliffNotes version, here’s what you absolutely
need to know:

Your first priority should be to make your website mobile-friendly as soon as
possible. A responsive design is best, both from a usability standpoint, and from
Google’s point of view.

Run an audit in Google Webmaster Tools to address any mobile usability issues.

Use Google’s Mobile-Friendliness Test Tool to identify any problem areas with
your site or content.

Begin monitoring your site analytics with a fine-toothed comb starting now. By
giving yourself a deep understanding of how your site performs and behaves in
organic search now, you will be able to better mitigate any negative performance
changes after the flip is switched on April 21st.

8. Contact US
FF-107, Abhishree Adroit,
Nr. Swaminarayan Mandir,
Mansi Circle, Vastrapur,
Ahmedabad - 380015
Gujarat, India.
Phone: +91 79 40307527
sales@technoinfonet.com
http://www.technoinfonet.com