Usage of apps and applications in Ireland will continue to grow as they offer time-pressed Irish consumers a convenient way to perform everyday tasks. Going forward, as consumers become accustomed to conducting their daily activities through apps and applications, the companies and brands that are able to provide these utilities will be best placed to maximise the potentially lucrative opportunities that apps present. View Full Report With TOC@http://www.researchmoz.us/apps-and-applications-ireland-july-2013-report.html

1. Apps and Applications - Ireland - July 2013
Usage of apps and applications in Ireland will continue to grow as they offer time-pressed Irish consumers a
convenient way to perform everyday tasks. Going forward, as consumers become accustomed to conducting
their daily activities through apps and applications, the companies and brands that are able to provide these
utilities will be best placed to maximise the potentially lucrative opportunities that apps present.
table Of Content
introduction
key Themes Of The Report
definition
data Sources
abbreviations
executive Summary
the Market
market Factors
ownership Of App Devices Increases In Ireland
irish Mobile Internet Infrastructure Improving
apps Making Significant Economic Contribution
apple And Google Dominate Apps Market
google’s Android Popular On Smartphones, Ios On Tablet
companies, Brands And Innovations
social Networking Apps Most Popular Among Irish Consumers
figure 1: Types Of Apps Used On Smartphone/tablet/portable Media Device, Ni And Roi, May 2013
irish Consumers Unwilling To Spend On Apps
browsing App Stores Most Likely To Lead To App Downloads
figure 2: Agreement With Statements Relating To Apps And Applications, Ni And Roi, May 2013
what We Think
issues In The Market
what Are Irish Consumers Using Apps And Applications For?
how Are Irish Consumers Accessing Apps And Applications?
have Irish Consumers Embraced Apps And Applications?
what Drives Or Inhibits Irish Consumers’ Usage Of Apps And Applications?
who Are The Key Players In The Apps And Applications Market In Ireland?
Apps and Applications - Ireland - July 2013

2. trend Applications
click And Connect
life Hacking
mintel Futures: Access Anything, Anywhere
market Overview
key Points
smartphone Ownership Increases Throughout Ireland
figure 3: Ownership Of Smartphone Devices, Ni, 2011 And 2012
figure 4: Ownership Of Smartphone Devices, Roi, 2012 And 2013
iphone Dominates Roi Smartphone Market
figure 5: Ownership Of Smartphone Devices, By Type Of Device, Roi, February 2013
strong Growth In Tablet Ownership In Roi
figure 6: Ownership Of Tablet Computers, Roi, 2012 And 2013
improvements In Mobile Internet Infrastructure Key
apps Making Irish Consumers’ Lives Easier
figure 5: Activities Consumers Would Like Mobile Banking Apps To Perform, Roi, May 2012
the Apps Economy
figure 6: Percentage Of Global App Revenue, By Operating System, 2013
apple Boasts Largest App Store
figure 9: Number Of Apps And Applications Available Worldwide (000s), By App Store, May 2013
gaming Apps Popular With Consumers
figure 10: Most Frequently Downloaded Type Of Apps, Worldwide, May 2013
figure 11: Percentage Of Gaming Applications Downloaded, By App Store, May 2013
market In Context
key Points
case Study: Aviva
background
how It Uses Apps And Applications
case Study: Danske Bank
background
how It Uses Apps And Applications
case Study: Fáilte Ireland
background
how It Uses Apps And Applications
case Study: Heineken Ireland
background
how It Uses Apps And Applications
Apps and Applications - Ireland - July 2013

3. case Study: Power Ni
background
how It Uses Apps And Applications
case Study: Supervalu
background
how It Uses Apps And Applications
strengths And Weaknesses
strengths
weaknesses
companies And Innovations
examples Of Innovation
rbs Launches Text-to-pay App
app-controlled Hotels
smartphone Apps To Assist Elderly Consumers
company Profiles
amazon
apple Inc.
blackberry (formerly Research In Motion)
google
microsoft
nokia
the Consumer – Types Of Apps And Applications Irish Consumers Use
key Points
young Consumers Most Likely To Use Social Networking Applications
figure 7: Types Of Apps Used On A Smartphone, Tablet Or Portable Media Device, Ni And Roi, May 2013
figure 8: Consumers Using Social Networking Apps On A Smartphone, Tablet Or Portable Media Device, By
Gender And Age, Ni And Roi, May 2013
figure 9: Consumers Using Social Networking Apps On A Smartphone, Tablet Or Portable Media Device, By
Work Status, Ni And Roi, May 2013
map Apps Popular With Irish Consumers
figure 10: Consumers Using Map Apps On A Smartphone, Tablet Or Portable Media Device, By Work
Status, Ni And Roi, May 2013
25-34s Use More Map Apps
figure 11: Consumers Using Map Apps On A Smartphone, Tablet Or Portable Media Device, By Age, Ni
And Roi, May 2013
roi Consumers Most Likely To Use Travel Service Apps
figure 12: Consumers Using Travel Service Apps (eg Bus And Train Travel) On A Smartphone, Tablet Or
Apps and Applications - Ireland - July 2013

4. Portable Media Device, By Location, Ni And Roi, May 2013
figure 13: Consumers Using Travel Service Apps (eg Bus And Train Travel) On A Smartphone, Tablet Or
Portable Media Device, By Gender And Age, Ni And Roi, May 2013
news Apps Keeping Irish Consumers Updated
figure 14: Consumers Using News, Weather Or Sports Information Apps On A Smartphone, Tablet Or
Portable Media Device, By Gender And Age, Ni And Roi, May 2013
figure 15: Consumers Using News, Weather Or Sports Information Apps On A Smartphone, Tablet Or
Portable Media Device, By Work Status, Ni And Roi, May 2013
six Out Of Ten Irish Consumers Use Game Applications
figure 16: Consumers Using Gaming Apps On A Smartphone, Tablet Or Portable Media Device, By Gender
And Age, Ni And Roi, May 2013
figure 17: Consumers Using Gaming Apps On A Smartphone, Tablet Or Portable Media Device, By Marital
Status, Ni And Roi, May 2013
rural Consumers Most Likely To Use Online Retail Apps
figure 18: Consumers Using Online Retail Or Auction Site Apps On A Smartphone, Tablet Or Portable Media
Device, By Gender And Social Class, Ni And Roi, May 2013
figure 19: Consumers Using Online Retail Or Auction Site Apps On A Smartphone, Tablet Or Portable Media
Device, By Location, Ni And Roi, May 2013
the Consumer – Spending On Apps And Applications
key Points
free News, Weather And Sports Apps Appeal To Irish Consumers
figure 20: Maximum Amount Consumers Are Willing To Spend On News, Weather And Sports Information
Apps, Ni And Roi, May 2013
figure 21: Consumers That Will Only Download Free News, Weather And Sports Information Apps, By
Gender And Social Class, Ni And Roi, May 2013
free Gaming Apps Popular
figure 22: Maximum Amount Consumers Are Willing To Spend On Games Apps, Ni And Roi, May 2013
figure 23: Consumers That Will Only Download Free Game Applications, By Gender And Age, Ni And Roi,
May 2013
roi Consumers Most Likely To Make In-app Purchases For News And Sport
figure 24: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For News Or Sports
Information Apps, Ni And Roi, May 2013
irish Consumers Not Willing To Make In-app Purchases For Gaming Apps
figure 25: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Games Apps, Ni
And Roi, May 2013
figure 26: Consumers That Are Not Willing To Spend Anything On In-app Purchases For Games, By Gender
And Marital Status, Ni And Roi, May 2013
the Consumer – Attitudes Towards Apps And Applications
key Points
Apps and Applications - Ireland - July 2013

5. app Store Browsing A Key Influence On Apps Downloaded
figure 27: Agreement With Statements Relating To Apps And Applications, Ni And Roi, May 2013
figure 28: Agreement With The Statement 'i Have Downloaded Apps That I've Found From Browsing App
Stores', By Gender And Age, Ni And Roi, May 2013
figure 29: Agreement With The Statement 'i Have Downloaded Apps That I've Found From Browsing App
Stores', By Children In The Household, Ni And Roi, May 2013
friends And Family Influence App Purchasing
figure 30: Agreement With The Statement ‘i Have Downloaded Apps That My Friends And Family
Have Told Me About’, By Gender And Work Status, Ni And Roi, May 2013
young Consumers Listen To Recommendations
figure 31: Agreement With The Statement ‘i Have Downloaded Apps That My Friends And Family
Have Told Me About’, By Age, Ni And Roi, May 2013
women Most Likely To Recommend Apps
figure 32: Agreement With The Statement 'i Recommend Apps That I Like To Others', By Gender And Age,
Ni And Roi, May 2013
figure 33: Agreement With The Statement 'i Recommend Apps That I Like To Others', By Daily Internet
Usage, Ni And Roi, May 2013
young Roi Consumers’ App Downloads Influenced By Magazines And Newspapers
figure 34: Agreement With The Statement ‘i Have Downloaded Apps That I’ve Read About In
Magazines And Newspapers’, By Gender And Age, Ni And Roi, May 2013
figure 35: Agreement With The Statement ‘i Have Downloaded Apps That I’ve Read About In
Magazines And Newspapers’, By Marital Status And Social Class, Ni And Roi, May 2013
a Fifth Of Irish Consumers Prefer Apps Over Mobile Internet Browsers
figure 36: Agreement With The Statement ‘if A Website Is Available As An App, I Prefer Using The
App To Using My Mobile Device’s Internet Browser’, By Location And Social Class, Ni And
Roi, May 2013
figure 37: Agreement With The Statement ‘if A Website Is Available As An App, I Prefer Using The
App To Using My Mobile Device’s Internet Browser’, By Gender And Work Status, Ni And
Roi, May 2013
appendix
ni Toluna Data
figure 38: Ownership Of A Desktop Computer, By Demographics, Ni, May 2013
figure 39: Ownership Of A Portable Computer (eg Netbook, Laptop), By Demographics, Ni, May 2013
figure 40: Ownership Of A Standard Mobile Phone, By Demographics, Ni, May 2013
figure 41: Ownership Of A Computer Tablet (eg Ipad), By Demographics, Ni, May 2013
figure 42: Ownership Of A Portable Media Player (eg Ipod Touch Etc), By Demographics, Ni, May 2013
figure 43: Ownership Of A Smartphone (eg Iphone, Htc, Blackberry Etc), By Demographics, Ni, May 2013
figure 44: Operating Systems Used For Desktop Computers, By Demographics, Ni, May 2013
figure 45: Operating Systems Used For A Portable Computer (eg Netbook, Laptop), By Demographics, Ni,
May 2013
figure 46: Operating Systems Used For A Computer Tablet (eg Ipad), By Demographics, Ni, May 2013
Apps and Applications - Ireland - July 2013

6. figure 47: Operating Systems Used For A Portable Media Player (eg Ipod Touch Etc), By Demographics, Ni,
May 2013
figure 48: Operating Systems Used For A Smartphone (eg Iphone, Htc, Blackberry Etc), By Demographics,
Ni, May 2013
figure 49: Types Of Apps Used On Smartphone/ Tablet/ Media Device, By Demographics, Ni, May 2013
figure 50: Types Of Apps Used On Smartphone/tablet/media Device, By Demographics, Ni, May 2013
(continued)
figure 51: Types Of Apps Used On Smartphone/tablet/media Device, By Demographics, Ni, May 2013
(continued)
figure 52: Types Of Apps Used On Smartphone/ Tablet/ Media Device, By Demographics, Ni, May 2013
(continued)
figure 53: Maximum Amount Consumers Are Willing To Spend On News/weather/sports Information Apps,
By Demographics, Ni, May 2013
figure 54: Maximum Amount Consumers Are Willing To Spend On Photo Or Video Sharing Service
Information Apps, By Demographics, Ni, May 2013
figure 55: Maximum Amount Consumers Are Willing To Spend On Digital Books/magazines Apps, By
Demographics, Ni, May 2013
figure 56: Maximum Amount Consumers Are Willing To Spend On Stock Quotes/stock Trading/financial
News Apps, By Demographics, Ni, May 2013
figure 57: Maximum Amount Consumers Are Willing To Spend On Comics Or Humour Apps, By
Demographics, Ni, May 2013
figure 58: Maximum Amount Consumers Are Willing To Spend On Games Apps, By Demographics, Ni,
May 2013
figure 59: Maximum Amount Consumers Are Willing To Spend On Tv/video Streaming Services (eg Netflix)
Apps, By Demographics, Ni, May 2013
figure 60: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Mews/sports
Information Apps, By Demographics, Ni, May 2013
figure 61: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Photo Or Video
Sharing Service Apps, By Demographics, Ni, May 2013
figure 62: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Digital
Books/magazines Apps, By Demographics, Ni, May 2013
figure 63: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Stock Quotes/stock
Trading/financial News Apps, By Demographics, Ni, May 2013
figure 64: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Comics Or
Humour Apps, By Demographics, Ni, May 2013
figure 65: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Games Apps, By
Demographics, Ni, May 2013
figure 66: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Tv/video
Streaming Services (eg Netflix) Apps, By Demographics, Ni, May 2013
figure 67: Agreement With Statements Relating To Apps And Applications, By Demographics, Ni, May 2013
figure 68: Agreement With Statements Relating To Apps And Applications, By Demographics, Ni, May 2013
(continued)
roi Toluna Data
Apps and Applications - Ireland - July 2013

7. figure 69: Ownership Of A Desktop Computer, By Demographics, Roi, May 2013
figure 70: Ownership Of A Portable Computer (eg Netbook, Laptop), By Demographics, Roi, May 2013
figure 71: Ownership Of A Standard Mobile Phone, By Demographics, Roi, May 2013
figure 72: Ownership Of A Computer Tablet (eg Ipad), By Demographics, Roi, May 2013
figure 73: Ownership Of A Portable Media Player (eg Ipod Touch Etc), By Demographics, Roi, May 2013
figure 74: Ownership Of A Smartphone (eg Iphone, Htc, Blackberry Etc), By Demographics, Roi, May 2013
figure 75: Operating Systems Used For Desktop Computers, By Demographics, Roi, May 2013
figure 76: Operating Systems Used For A Portable Computer (eg Netbook, Laptop), By Demographics, Roi,
May 2013
figure 77: Operating Systems Used For A Computer Tablet (eg Ipad), By Demographics, Roi, May 2013
figure 78: Operating Systems Used For A Portable Media Player (eg Ipod Touch Etc), By Demographics, Roi,
May 2013
figure 79: Operating Systems Used For A Smartphone (eg Iphone, Htc, Blackberry Etc), By Demographics,
Roi, May 2013
figure 80: Types Of Apps Used On Smartphone/tablet/media Device, By Demographics, Roi, May 2013
figure 81: Types Of Apps Used On Smartphone/tablet/media Device, By Demographics, Roi, May 2013
(continued)
figure 82: Types Of Apps Used On Smartphone/tablet/media Device, By Demographics, Roi, May 2013
(continued)
figure 83: Types Of Apps Used On Smartphone/ Tablet/ Media Device, By Demographics, Roi, May 2013
(continued)
figure 84: Maximum Amount Consumers Are Willing To Spend On News/weather/sports Information Apps,
By Demographics, Roi, May 2013
figure 85: Maximum Amount Consumers Are Willing To Spend On Photo Or Video Sharing Service
Information Apps, By Demographics, Roi, May 2013
figure 86: Maximum Amount Consumers Are Willing To Spend On Digital Books/magazines Apps, By
Demographics, Roi, May 2013
figure 87: Maximum Amount Consumers Are Willing To Spend On Stock Quotes/stock Trading/financial
News Apps, By Demographics, Roi, May 2013
figure 88: Maximum Amount Consumers Are Willing To Spend On Comics Or Humour Apps, By
Demographics, Roi, May 2013
figure 89: Maximum Amount Consumers Are Willing To Spend On Games Apps, By Demographics, Roi,
May 2013
figure 90: Maximum Amount Consumers Are Willing To Spend On Tv/video Streaming Services (eg Netflix)
Apps, By Demographics, Roi, May 2013
figure 91: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For News/sports
Information Apps, By Demographics, Roi, May 2013
figure 92: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Photo Or Video
Sharing Service Apps, By Demographics, Roi, May 2013
figure 93: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Digital
Books/magazines Apps, By Demographics, Roi, May 2013
figure 94: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Stock Quotes/stock
Trading/financial News Apps, By Demographics, Roi, May 2013
Apps and Applications - Ireland - July 2013

8. figure 95: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Comics Or
Humour Apps, By Demographics, Roi, May 2013
figure 96: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Games Apps, By
Demographics, Roi, May 2013
figure 97: Maximum Amount Consumers Are Willing To Spend On In-app Purchases For Tv/video
Streaming Services (eg Netflix) Apps, By Demographics, Roi, May 2013
figure 98: Agreement With Statements Relating To Apps And Applications, By Demographics, Roi, May
2013
figure 99: Agreement With Statements Relating To Apps And Applications, By Demographics, Roi, May
2013 (continued)
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Apps and Applications - Ireland - July 2013