Dishwashing Products Brazil September 2013:Industry Growth Report @ http://www.researchmoz.us/dishwashing-products-brazil-september-2013-report.html

1. Dishwashing Products - Brazil - September 2013
Automatic dishwashing products are still unknown to the majority of Brazilians due to low penetration of
dishwashers in the country. The industry's efforts to supply more affordable dishwashers, as well as significant
social changes taking place in Brazil, are factors that promote the development of the automatic dishwashing
segment in Brazil.
table Of Content
introduction
definitions
abbreviations
currency And Scales
executive Summary
the Market
figure 1: Retail Value And Volume Sales Of Manual Dishwashing Liquid Detergents, 2008-13
forecast
figure 2: Retail Volume Sales Forecast Of Manual Dishwashing Liquid Detergents, 2008-18
figure 3: Retail Sales Value Forecast Of Manual Dishwashing Liquid Detergents, 2008-18
companies
figure 4: Retail Revenues Market Share Of Leading Companies Of Manual Dishwashing Detergent, 2009-12
the Issues
manual Dishwashing Products Lead The Markets, But Automatic Dishwashing Products Show Potential
figure 5: Home Dishwashing Methods, Manual & Automatic, June 2013
high Cleaning Power Detergents Attract Mainly Low-income Consumers
figure 6: Agreement With The Statement “products That Make A Lot Of Foam Wash Better”,
By Socio-economic Group, June 2013
there Is A High Demand In The Brazilian Market For Environmentally Friendly Products And Natural
Formulas
figure 7: Agreement With The Statement ‘i Would Like To Have More Options Of Products That Are
Environmentally Friendly/have Natural Ingredients’, By Socio-economic Group, June 2013
the Importance Given To Products Designed For Sensitive Skin Is An Opportunity For Innovation
figure 8: Agreement With The Statement “it Is Important To Use Dishwashing Liquid Detergents That
Are Specially Designed For Sensitive Skin”, By Age, June 2013
the Interest In New Scents Creates An Opportunity For Successful Global Trends
figure 9: Agreement With The Statement “i Would Try Out Products With New Scents, By
Dishwashing Method”, June 2013
Dishwashing Products - Brazil - September 2013

2. what We Think
manual Dishwashing Products Lead The Market, But Automatic Dishwashing Products Show Potential
key Points
the Market Is Largely Dominated By Manual Dishwashing Products
figure 10: Home Dishwashing Methods, Manual & Automatic, June 2013
figure 11: Volume Sales Of Dishwashers, 2009-12
figure 12: Launches Of New Dishwashing Products In Brazil, By Segment, 2009-12
figure 13: Launches Of New Dishwashing Products In The U.s., By Segment, 2009-12
consumer Education And Affordable Pricing Can Make Dishwashers More Popular
figure 14: Attitudes Toward Green Behavior, June 2012
figure 15: Attitudes Toward Recycling And Waste Reduction, By Demographics, June 2012
with More Jobs In Brazil And Fewer Housemaids, Consumers Are Getting Increasingly Dependent On
Dishwashers
figure 16: Unemployment Rate Of Women And Men, 2003-11
what It Means
high Cleaning Power Detergents Attract Mainly Low-income Consumers
key Points
brazilians Want Dishes To Look Spotlessly Clean
figure 17: Agreement With The Statement “it Is Important That Dishes Look Spotlessly
Clean”, By Socio-economic Group, June 2013
figure 18: Frequency Of Washing Dishes At Home, June 2013
known Brands Are Well Positioned To Expand Their Product Lines And Add Innovations With Degreasing
Claims
figure 19: Agreement With The Statement “it's Worth Paying A Little Bit More For A Well-known
Brand”, By Socio-economic Group, June 2013
more Foam Represents Greater Cleaning Power, Especially For Low-income Consumers
figure 20: Agreement With The Statement “products That Make A Lot Of Foam Wash Better”,
By Socio-economic Group, June 2013
figure 21: Penetration Of Soap Bars, By Socio-economic Group, June 2013
what It Means
high Demand In Brazil For Environmentally Friendly Products And Natural Formulas
key Points
despite High Demand, Supply Of Products Clearly Positioned As Environmentally Friendly Is Still Limited
figure 22: Agreement With Statements, June 2012
figure 23: Launches Of New Dishwashing Products, By Top Five Claims, 2009-12
figure 24: Agreement With The Statement "i Would Like To Have More Options Of Products That Are
Environmentally Friendly/have Natural Ingredients," By Socio-economic Group, June 2013
Dishwashing Products - Brazil - September 2013

3. green Credentials And Additional Benefits Can Help Environmentally Friendly Brands To Stand Out In The
Market
concentrated Formulas Can Strengthen “green” Positioning
figure 25: Agreement With The Statement "concentrated Products Are Good Value For Money", By
Socio-economic Group, June 2013
what It Means
the Importance Given To Products Designed For Sensitive Skin Is An Opportunity For Innovation
key Points
products With Sensitive Skin Formulas Are Important For Brazilians, Especially Mature Women
figure 26: Agreement With The Statement "it Is Important To Use Dishwashing Liquid Detergents That Are
Specially Designed For Sensitive Skin", By Age, June 2013
figure 27: Purchase Of Dishwashing Products At Small-medium Sized Supermarkets, By Age, June 2013
functional Ingredients And Brand Association (co-branding) Can Position Detergents As Skin-friendly
Products
what It Means
the Interest In New Scents Creates An Opportunity For Successful Global Trends
key Points
neutral, Fruit And Citric Scents Dominate Launches, But Consumers Want Innovations
figure 28: Agreement With The Statement "i Would Try Out Dishwashing Products With New Scents", By
Age Group, June 2013
global Trends Such As Gourmet And Provenance Bring Innovation To The Dishwashing Products Category
the Interest In New Scents Is Also High In The Automatic Dishwashing Segment
figure 29: Agreement With The Statement "i Would Try Out Products With New Scents, By Dishwashing
Method, June 2013
anti-odor And Anti-bacterial Formulas Have Potential In Brazil
what It Means
appendix – The Market
figure 30: Retail Value Sales Of Manual Liquid Detergents, 2008-13
figure 31: Retail Volume Sales Of Manual Dishwashing Liquid Detergents, 2008-13
figure 32: Retail Sales Value Forecast Of Manual Dishwashing Liquid Detergents, 2013-18
figure 33: Retail Volume Sales Forecast Of Manual Dishwashing Liquid Detergents, 2013-17
figure 34: Retail Revenues Market Share Of Leading Companies Of Manual Dishwashing Detergent, 2009-12
appendix – The Consumer
frequency
figure 35: Most Popular Frequency Of Washing Dishes At Home, June 2013
Dishwashing Products - Brazil - September 2013

4. figure 36: Next Most Popular Frequency Of Washing Dishes At Home, June 2013
figure 37: Most Popular Frequency Of Washing Dishes At Home, By Demographics, June 2013
figure 38: Next Most Popular Frequency Of Washing Dishes At Home, By Demographics, June 2013
washing The Dishes By Hand
figure 39: Most Popular Frequency Of Washing Dishes By Hand At Home, June 2013
figure 40: Next Most Popular Frequency Of Washing Dishes By Hand At Home, June 2013
washing The Dishes Using A Dishwasher
figure 41: Most Popular Frequency Of Washing Dishes In A Dishwasher, June 2013
dishwashing Products Used
figure 42: Dishwashing Products Used, June 2013
figure 43: Most Popular Dishwashing Products, By Demographics, June 2013
figure 44: Next Most Popular Dishwashing Products Used, By Demographics, June 2013
figure 45: Frequency Of Washing Dishes At Home, By Dishwashing Products Used, June 2013
purchasing Channels Of Dishwashing Products
figure 46: Purchasing Channels Of Dishwashing Products, June 2013
figure 47: Most Popular Purchasing Channels Of Dishwashing Products, By Demographics, June 2013
figure 48: Dishwashing Products Used, By Purchasing Channels Of Dishwashing Products, June 2013
figure 49: Purchasing Channels Of Dishwashing Products, By Frequency Of Washing Dishes At Home, June
2013
figure 50: Purchasing Channels Of Dishwashing Products, By Frequency Of Washing Dishes By Hand At
Home, June 2013
figure 51: Purchasing Channels Of Dishwashing Products, By Frequency Of Washing Dishes In A
Dishwasher At Home, June 2013
attitudes Toward Purchasing And The Benefits Of Dishwashing Products
figure 52: Attitudes Toward Purchasing And The Benefits Of Dishwashing Products, June 2013
figure 53: Agreement With The Statement ‘it's Worth Paying A Little Bit More For A Well-known
Brand,’ By Demographics, June 2013
figure 54: Agreement With The Statement ‘it Is Important That The Dishes Look Spotlessly
Clean,’ By Demographics, June 2013
figure 55: Agreement With The Statement ‘bigger Pack Sizes Do More Washes,’ By
Demographics, June 2013
figure 56: Agreement With The Statement ‘i Would Try Out Dishwashing Products With New
Fragrances,’ By Demographics, June 2013
figure 57: Agreement With The Statement ‘concentrated Products Are Good Value For
Money,’ By Demographics, June 2013
figure 58: Agreement With The Statement ‘it Is Important To Use A Washing Up Liquid That Is
Designed For Sensitive Skin,’ By Demographics, June 2013
figure 59: Agreement With The Statement ‘i Would Like To Have More Options Of Products That
Are Environmentally Friendly/have Natural Ingredients,’ By Demographics, June 2013
figure 60: Agreement With The Statement ‘own-brand/supermarket Dishwashing Products Are Just As
Good As Branded,’ By Demographics, June 2013
figure 61: Agreement With The Statement ‘it Is Important To Experiment With New Brands,’
By Demographics, June 2013
Dishwashing Products - Brazil - September 2013

5. figure 62: Agreement With The Statement ‘products That Make A Lot Of Foam Wash Better,’
By Demographics, June 2013
figure 63: Attitudes Toward Purchasing And The Benefits Of Dishwashing Products, By Frequency Of
Washing Dishes At Home, June 2013
figure 64: Attitudes Toward Purchasing Dishwashing Products And Their Benefits, By Frequency Of
Washing Dishes By Hand At Home, June 2013
figure 65: Attitudes Toward Purchasing Dishwashing Products And Their Benefits, By Frequency Of
Washing Dishes In A Dishwasher At Home, June 2013
figure 66: Attitudes Toward Purchasing Dishwashing Products And Their Benefits. By Dishwashing Products
Used Of Dishwashing Products, June 2013
figure 67: Attitudes Toward Purchasing Dishwashing Products, By Purchasing Channels Of Dishwashing
Products, June 2013
appendix – Gnpd Data
figure 68: Launches Of New Dishwashing Products In Brazil, By Segment, 2009-12
figure 69: Launches Of New Dishwashing Products In The Us, By Segment, 2009-12
figure 70: Launches Of New Dishwashing Products, By Ten Main Claims, 2009-12
figure 71: Launches Of New Dishwashing Products, By Company, 2009-12
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Dishwashing Products - Brazil - September 2013