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Emerging Opportunities in Lithuanias Cards and Payments Industry:Industry Trends, Size and Shares Research Report
1. Emerging Opportunities in Lithuanias Cards and Payments Industry: Market Size, Trends and Drivers,
Strategies, Products and Competitive Landscape
Synopsis
The report provides market analysis, information and insights into Lithuania's cards and payments market,
including:
Current and forecast values for each category of Lithuania's cards and payments industry including debit
cards and credit cards Comprehensive analysis of the industry’s market attractiveness and future
growth areas Analysis of various market drivers and regulations governing Lithuania's cards and payments
industry Detailed analysis of the marketing strategies adopted for selling debit and credit cards used by various
bankers and other institutions in the market Comprehensive analysis of consumer attitudes and their buying
preferences for cards Competitive landscape of Lithuania's cards and payments industry
Executive summary
Lithuania’s card payments channel declined during the review period (2008−2012) for three
primary reasons. Firstly, the economic slowdown that adversely affected the financial services sector.
Secondly, payment cards are less popular in smaller towns and are seldom accepted in traditional
marketplaces, and thirdly, many Lithuanians prefer to make payments with cash due to a fear of card fraud.
Growing e-commerce, rising disposable income, changes in consumer spending habits and the recovery of
outbound tourism will help the growth of the card payments channel over the forecast period
(2013−2017).
Scope
This report provides a comprehensive analysis of Lithuania's cards and payments industry It provides current
values for Lithuania's cards and payments industry for 2012 and forecast figures for 2017 It details the
different macroeconomic, infrastructural, consumer and business drivers affecting Lithuania's cards and
payments industry It outlines the current regulatory framework in the industry It details the marketing
strategies used by various bankers and other institutions It profiles the major banks in Lithuania's cards and
payments industry
Reasons to buy
Make strategic business decisions using historic and forecast market data related to Lithuania's cards and
payments industry and each market within it Understand the key market trends and growth opportunities
within Lithuania's cards and payments industry Assess the competitive dynamics in Lithuania's cards and
payments industry Gain insights into the marketing strategies used for selling various types of cards in
Lithuania Gain insights into key regulations governing Lithuania's cards and payments industry
Key highlights
In terms of the number of cards in circulation, Lithuania’s card payments channel recorded a
review-period CAGR of -3.77%. While the debit cards category recorded a CAGR of -3.49%, the credit cards
category recorded a CAGR of -5.90%. In terms of the number of cards in circulation, the card payments
channel is projected to record a CAGR of 1.17% over the forecast period. The debit cards category is
projected to increase from 3.2 million cards in 2013 to 3.4 million in 2017 at a CAGR of 1.17%, while the
credit cards category is forecast to increase from 400,999 cards in 2013 to 419,642 in 2017, at a CAGR of
Emerging Opportunities in Lithuanias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
2. 1.14%. In terms of transaction value, the card payments channel grew at a CAGR of 2.94% during the review
period and is forecast to grow at a CAGR of 7.39%. In terms of the number of transactions, the card payments
channel increased at a CAGR of 5.75% during the review period and is expected to grow at a CAGR of 6.27%
over the forecast period. Stable GDP growth, the rise of e-commerce, increasing disposable income and the
recovery of outbound tourism are expected to drive the growth of the card payments channel over the forecast
period.
table Of Contents
1 Executive Summary
2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry
3 Analysis Of Lithuania's Cards And Payments Industry Drivers
3.1 Infrastructure Drivers
3.1.1 Increasing Number Of Internet Users
3.1.2 Increasing Number Of Pos Terminals
3.1.3 Emv Migration Enabling Secure Card Payments
3.2 Business Drivers
3.2.1 Recovery Of Outbound Tourism
3.2.2 E-commerce Growth
3.3 Consumer Drivers
3.3.1 Large Number Of Young Population
3.3.2 Increasing Per Capita Income
3.4 Macroeconomic Fundamentals
3.4.1 Stable Gdp
3.4.2 Stable Employment Rate
3.4.3 Increasing Annual Disposable Income
3.5 Card Fraud Statistics
3.6 Regulatory Framework
4 Emerging Consumer Attitudes And Trends
4.1 Industry Segmentation And Targeting
4.1.1 Retail Segment
4.1.2 Corporate Segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience
Emerging Opportunities in Lithuanias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
3. 5 Competitive Landscape And Industry Dynamics
5.1 Industry Share Analysis By Payment Channels
5.1.1 Credit Transfer
5.1.2 Cash Payments
5.1.3 Direct Debit
5.1.4 Card Payments
5.1.5 Check Payments
5.2 Debit Cards Category Share
5.2.1 By Bank
5.2.2 By Scheme
5.3 Credit Cards Category Share
5.3.1 By Bank
5.3.2 By Scheme
6 Strategies Adopted By Key Operators
6.1 Market Entry Strategies
6.2 Marketing And Product Strategy
6.2.1 Debit Cards
6.2.2 Credit Cards
6.3 Pricing Strategies
7 Size And Growth Potential Of The Card Payments Channel
7.1 Channel Share Analysis By Card Category
7.2 Size And Forecast Of The Card Payments Channel
7.2.1 Analysis By Number Of Cards
7.2.2 Analysis By Transaction Value
7.2.3 Analysis By Transaction Volume
7.3 Debit Cards Category Size And Forecast
7.3.1 Analysis By Number Of Cards
7.3.2 Analysis By Transaction Value
7.3.3 Analysis By Transaction Volume
7.3.4 Other Key Performance Indicators
7.4 Credit Cards Category Size And Forecast
7.4.1 Analysis By Number Of Cards
7.4.2 Analysis By Transaction Value
7.4.3 Analysis By Transaction Volume
7.4.4 Average Transaction Value
7.4.5 Other Key Performance Indicators
Emerging Opportunities in Lithuanias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
4. 8 Company Profiles, Products And Marketing Strategies
8.1 Seb Bank
8.1.1 Card Portfolio
8.1.2 Strategies
8.2 Dnb Bankas
8.2.1 Dnb Bankas Key Financials
8.2.2 Card Portfolio
8.2.3 Strategies
8.3 Danske Bank
8.3.1 Danske Bank Key Financials
8.3.2 Card Portfolio
8.3.3 Strategies
8.4 Swedbank
8.4.1 Swedbank Key Financials
8.4.2 Card Portfolio
8.4.3 Strategies
8.5 šiauliu Bankas
8.5.1 šiauliu Bankas Key Financials
8.5.2 Card Portfolio
8.5.3 Strategies
9 Appendix
9.1 Methodology
9.2 Contact Timetric
9.3 About Timetric
9.4 Timetric's Services
9.5 Disclaimer
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Emerging Opportunities in Lithuanias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
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Emerging Opportunities in Lithuanias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L