Pet Insurance - UK - September 2013:Industry Trends, Size and Shares Research Report @ http://www.researchmoz.us/pet-insurance-uk-september-2013-report.html

1. Pet Insurance - UK - September 2013
What pet owners deem important when choosing a pet insurance policy can have a direct effect on which
channel they are likely to use when buying it. Understanding this can give product providers a major edge over
their competition when it comes to product design, promotional activity and of course, distribution strategies.
table Of Content
introduction
abbreviations
executive Summary
the Market
pet Insurance Market Set To Keep On Growing
figure 1: Forecast For Value Of The Pet Insurance Market, By Gwp, 2008-18
channels To Market
market Factors
cost Of Veterinary Treatment Continues To Increase
veterinary Fees Make Up A Third Of All Money Spent On Pets
the Value Of Vet-related Pet Insurance Claims On The Rise
companies, Brands And Innovation
market Share
brand Promotion
who’s Innovating?
the Consumer
pet Ownership
figure 2: Pet Ownership, July 2013
pet Insurance Ownership
figure 3: Pet Insurance Ownership, July 2013
pet Insurance Providers
figure 4: Pet Insurance Brand Share, July 2013
considerations When Arranging Pet Insurance
figure 5: Considerations When Arranging Pet Insurance, July 2013
reasons For Not Buying Pet Insurance
figure 6: Reasons For Not Owning Pet Insurance, July 2013
what We Think
Pet Insurance - UK - September 2013

2. issues In The Market
how Can The Value Of Having Pet Insurance Be Better Communicated?
can Anything Be Done To Get Vet-related Claims Costs Under Control?
how Can Policies Be Made Easier To Understand?
do Product Preferences Have An Influence On Buying Behaviour?
trend Application
improving The Pet Insurance Value Proposition
disease And Accident-specific Pet Insurance Coverage
a Pet Insurance Brand With A Personal Touch
market Drivers
key Points
dog And Cat Population Each Stand At About 8 Million Individually
figure 7: Top Pets In The Uk, 2010-12
veterinary And Other Services Account For A Third Of Money Spent On Pets
figure 8: Proportional Annual Household Spend On Pets, 2011
£1.8 Billion Spent On Veterinary And Other Services In 2011
figure 9: Annual Household Spend On Pets, 2002/03-2011
rising Veterinary Treatment Costs A Double-edged Sword
the Value Of Vet-related Pet Insurance Claims Up 58% Since 2007
higher Claims Costs Lead To The Controversial Exit Of Big Name Providers
a Rise In Fraudulent Claims Further Adding To Insurer Costs
pet Insurance Consumer Complaints Up By 50%
more Can Be Done To Make Policies Easier To Understand
squeezed Household Incomes A Hindrance To Further Growth
figure 10: Monthly Change In Rpi And Average Weekly Earnings, January 2010-june 2013
charities And Self-insurance The Main Alternatives To Pet Insurance
swot Analysis
figure 11: Pet Insurance Market Swot Analysis, 2013
who’s Innovating?
key Points
direct Line Launches ‘pet Step’ Promotional Campaign
confused.com Creates Facebook App To Promote Pet Insurance
more Th>n Expands To Four Levels Of Cover And Introduces ‘multi Pet’
dog’s Trust Lets With Pets Scheme
Pet Insurance - UK - September 2013

3. market Size And Forecast
key Points
pet Insurance Gross Written Premiums Rise By Just 2.6% In 2012
figure 12: Value Of The Pet Insurance Market, By Gwp, 2008-13
market Forecast
still Plenty Of Room For Growth In New Premiums
figure 13: Forecast For Value Of The Pet Insurance Market, By Gwp, 2008-18
figure 14: Forecast For Total Value Of Pet Insurance Market, At Current And Constant Prices, By Gwp,
2008-18
forecast Methodology
fan Chart Explanation
market Share
key Points
allianz And Rsa Underwrite Three Quarters Of Pet Insurance Policies
figure 15: Pet Insurance Underwriter Market Share, Based On Gwp, 2012
axa No Longer Offering Pet Insurance To New Customers
rsa’s Rapid Market Share Growth Reflects An Aggressive Strategy
figure 16: Overview Of Proportional Market Share For Pet Insurance Providers, 2009-12
companies And Products
agria Pet Insurance
company Description
product Range
key Data
allianz Insurance Plc
company Description
product Range
key Data
marketing And Promotion
axa Insurance
company Description
product Range
key Data
direct Line Group
company Description
product Range
key Data
marketing And Promotion
equine And Livestock Insurance
company Description
Pet Insurance - UK - September 2013

4. product Range
key Data
royal & Sun Alliance
company Description
product Range
key Data
marketing And Promotion
brand Communication And Promotion
key Points
£10.1 Million Spent Advertising Pet Insurance In The Year To May 2013
figure 17: Topline Advertising Expenditure In The Pet Insurance Market, 2009/10-2012/13*
tesco Bank The Leading Advertiser Of Pet Insurance
figure 18: Top 20 Advertisers Of Pet Insurance, 2010/11-2012/13
more Than Half Of Advertising Budgets Used On Tv Ad Campaigns
figure 19: Pet Insurance Adspend, By Media Type, 2010/11-2012/13
a Note About Adspend
channels To Market
key Points
large Majority Of Policies Being Arranged Online
figure 20: How Pet Insurance Policy Was Arranged, July 2013
pet Ownership
key Points
three Fifths Of Internet Users Have A Pet In The Household
figure 21: Pet Ownership, July 2013
most Pet Owners Have Just One Pet
figure 22: Repertoire Of Pet Ownership, July 2013
figure 23: Repertoire Of Pet Ownership, By Type Of Pet, July 2013
pet Ownership Is A Family Affair
figure 24: Pet Ownership, By Marital Status, Presence Of Own Children And Household Size, July 2013
pet Ownership Trends Vary By Region And Housing Tenure
figure 25: Pet Ownership, By Region And Housing Situation, July 2013
pet Insurance Ownership
key Points
more Than Half Of The Pet Population Is Uninsured
figure 26: Pet Insurance Ownership, By Type Of Pet, July 2013
Pet Insurance - UK - September 2013

5. over-45s Are Less Likely Than Average To Own Pet Insurance
figure 27: Pet Insurance Ownership, By Gender, Age And Presence Of Own Children, July 2013
pet Insurance Ownership Is Strongly Linked To Affluence
figure 28: Pet Insurance Ownership, By Socio-economic Group, Gross Annual Household Income And
Financial Situation, July 2013
pet Insurance Providers
key Points
specialist And Mainstream Providers Are Neck And Neck
figure 29: Pet Insurance Brand Share, July 2013
one In Five Hold A Policy With Petplan, The Overall Market Leader
dog Owners Tend To Lean Towards Mainstream Brands
figure 30: Pet Insurance Brand Share, By Pet Insurance Ownership, July 2013
mainstream Providers Are Upgrading To Better Compete With Specialists
mainstream And Specialist Insurers Active On Price Comparison Sites
figure 31: Pet Insurance Brand Share, By How Pet Insurance Policy Was Arranged, July 2013
retail Brands Mostly Relying On Direct Sales
considerations When Arranging Pet Insurance
key Points
pet Owners Are After Quality At The Best Possible Price
figure 32: Considerations When Arranging Pet Insurance, July 2013
those Seeking Comprehensive Or Lifetime Cover Are Going To Specialists
figure 33: Type Of Pet Insurance Provider, By Considerations When Arranging Pet Insurance, July 2013
competing With The Strong Brand Image Of Specialist Providers
considerations Can Influence What Channel Is Being Used For Purchase
figure 34: How Pet Insurance Policy Was Arranged, By Considerations When Arranging Pet Insurance, July
2013
reasons For Not Buying Pet Insurance
key Points
three In Ten Think Pet Insurance Does Not Offer Value For Money
figure 35: Reasons For Not Owning Pet Insurance, July 2013
making The Pet Insurance Value Proposition More Apparent
one In Five Distrust Insurers Will Honour Claims
more Consistency Can Help Improve The Industry’s Image
providers That Underwrite Their Own Policies Have An Upper Hand
reasons For Not Owning Differ Slightly Between Cat And Dog Owners
figure 36: Reasons For Not Owning Pet Insurance, By Type Of Pet, July 2013
Pet Insurance - UK - September 2013

6. appendix – Market Size And Forecast
figure 37: Best- And Worst-case Forecast For Total Value Of The Pet Insurance Market, By Gwp, 2013-18
appendix – Pet Ownership
figure 38: Pet Ownership, By Demographics, July 2013
figure 39: Repertoire Of Number Of Pets Owned, By Demographics, July 2013
appendix – Pet Insurance Ownership
figure 40: Any Pet Insurance Ownership, By Demographics, July 2013
figure 41: Pet Insurance Ownership – Dog(s), By Demographics, July 2013
figure 42: Pet Insurance Ownership – Cat(s), By Demographics, July 2013
appendix – Pet Insurance Providers
figure 43: Most Popular Pet Insurance Brand Share, By Demographics, July 2013
appendix – Considerations When Arranging Pet Insurance
figure 44: Considerations When Arranging Pet Insurance, By Pet Insurance Ownership, July 2013
figure 45: Considerations When Arranging Pet Insurance, By Demographics, July 2013
figure 46: Considerations When Arranging Pet Insurance, By Demographics, July 2013 (continued)
appendix – Reasons For Not Buying Pet Insurance
figure 47: Reasons For Not Owning Pet Insurance, By Demographics, July 2013
figure 48: Reasons For Not Owning Pet Insurance, By Demographics, July 2013 (continued)
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Pet Insurance - UK - September 2013

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Pet Insurance - UK - September 2013