Short/City Breaks UK September 2013:Industry Analysis Report @ http://www.researchmoz.us/shortcity-breaks-uk-september-2013-report.html

1. Short/City Breaks - UK - September 2013
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table Of Content
introduction
definition
abbreviations
executive Summary
the Market
market Volume Is Set Enjoy Shaky Growth Through To 2018
figure 1: Short Break Market, By Volume, 2008-18
market Factors
eastern Europe Remains The Cheapest Region For City Breaks
the Pound Remains Depressed Against Summer 2012
high Jet Fuel Prices Continue To Weigh On The Air Travel Segment
high Domestic Travel Costs Have Seen Average Expenditure Increase By 17%
market Share
trips Taken By Tunnel Increased By 17% In 2012
figure 2: Overseas Short Break Market, By Volume, By Transport Method, 2008-12
france Dominates With A 31% Share Of The Overseas Market
figure 3: Top 10 Overseas Short Break Destinations, By Volume, 2012
the Consumer
some 69% Of Adults Have Taken A Short Break In The Past Year
figure 4: Short Breaks Taken In The Last 12 Months, May 2013
discovery Is The Primary Motivation Behind Choosing A Destination
figure 5: Motivations Behind Choosing Last Short Break Location, May 2013
over A Fifth Of Short Break Holidaymakers Have Cut Back On Trips
figure 6: Attitudes Towards Short Breaks, May 2013
loyalty Schemes, Air Miles And Deal Websites Have Vast Room For Growth
figure 7: Products And Services Used, May 2013
online Comparison And Review Sites Trump Traditional Research Sources
figure 8: Resources Likely To Be Used For Short Break Planning, May 2013
Short/City Breaks - UK - September 2013

2. what We Think
issues In The Market
how Have Hotel Comparison Websites Affected The Short Break Market?
what Do Ba’s Hand Luggage-only Fares Mean For The Short Break Industry?
what Is The Market For A Transport Comparison Service?
how Will Virgin Atlantic’s Little Red Venture Shape The Scottish Market?
trend Application
mintel Inspire: Secret, Secret
mintel Inspire: Life Hacking
mintel Futures: Access Anything, Anywhere
market Drivers
key Analysis
eastern Europe Remains The Cheapest Region For City Breaks
figure 9: Post Office City Costs Barometer 2013
the Pound Remains Depressed Against Summer 2012
figure 10: Foreign Exchange Rate Index, Gbp Against Selected Short Break Destination Currencies, Jan
2012- Aug 2013
high Jet Fuel Prices Continue To Weigh On The Air Travel Segment
figure 11: Jet Fuel Prices, Gbp Per Gallon, June 2008-june 2013
high Domestic Travel Costs Have Seen Average Expenditure Increase Of 17%
figure 12: Uk Petrol And Diesel Prices, Pence Per Litre, January 2011-july 2013
figure 13: Uk Rail Fares Index, 2004-12
iag And Air France Seek To Expand Into The Low-cost Airspace
deutsche Bahn’s Cross-channel Venture Could Drive Down Prices
mobile Data Roaming Overseas Becomes Affordable
who's Innovating?
key Points
easynest.com Partners Up Single Travellers To Reduce Costs
ryanair Is Set To Launch Aircraft Livery Advertising
guardian Trains Booking Service Offers A Carbon Footprint Calculator
virgin Atlantic’s Little Red Offer Live In-flight Entertainment
market Size And Forecast
key Points
Short/City Breaks - UK - September 2013

3. recession Fails To Impact Long-term Growth
figure 14: Short Break Market, By Volume And Value, 2008-18
market Set To Enjoy Shaky Volume Growth Through To 2018
figure 15: Short Break Market, By Volume, 2008-18
value Growth To Significantly Outpace Volume Growth
figure 16: Short Break Market, By Value, 2008-18
the Domestic Market Contracted In 2013 But Is Set To Return To Growth
figure 17: Domestic Short Break Market, By Volume And Value, 2008-18
overseas Market Value Will Recover To 2008 Levels In 2018
figure 18: Overseas Short Break Market, By Volume And Value, 2008-18
fan Charts
figure 19: Domestic Short Break Market, By Volume, 2008-18
figure 20: Domestic Short Break Market, By Value, 2008-18
figure 21: Overseas Short Break Market, By Volume, 2008-18
figure 22: Overseas Short Break Market, By Value, 2008-18
forecast Methodology
segment Performance
key Points
serviced Accommodation Holds A 59% Share Of The Domestic Market
figure 23: Domestic Short Break Market, By Volume, By Accommodation Used On Trip, 2011-12
short-haul Dominates The Overseas Market With A 98% Share
figure 24: Overseas Short Break Market, By Volume, Short-haul Vs. Long-haul, 2008-12
73% Of Overseas Short Breaks Are Booked Independently
figure 25: Overseas Short Break Market, By Volume, Independent Vs. Non-independent, 2008-12
trips Taken By Tunnel Increased By 17% In 2012
figure 26: Overseas Short Break Market, By Volume, By Transport Method, 2008-12
market Share
key Points
81% Of Domestic Trips Are Taken To England
figure 27: Domestic Short Break Market, By Volume, By Region Visited, 2011-12
france Dominates With A 31% Share Of The Overseas Market
figure 28: Top 10 Overseas Short Break Destinations, By Volume, 2012
belgium Was The Best Performing Overseas Destination In 2012
figure 29: Five Best And Five Worst Performing Overseas Short Break Destinations, By Volume Change,
2011-12
companies And Products
online Providers
Short/City Breaks - UK - September 2013

4. booking.com
financial Performance
figure 30: Key Financials For Booking.com, 2010 And 2011
figure 31: Key Financials For Priceline, 2010 And 2011
short Break Offers
expedia.co.uk
financial Performance
figure 32: Key Financials For Expedia.com Ltd, 2010 And 2011
short Break Offers
marketing
lastminute.com
financial Performance
figure 33: Key Financials For Last Minute Network Ltd, 2010 And 2011
short Break Offer
marketing
airlines
easyjet
financial Performance
figure 34: Key Financials For Easyjet Plc, 2011 And 2012
short Break Offer
marketing
ryanair
financial Performance
figure 35: Key Financials For Ryanair, 2012 And 2013
short Break Offer
marketing
rail
eurostar
financial Performance
figure 36: Key Financials For Eurostar, 2011 And 2012
short Break Offer
marketing
hotels
whitbread Hotel Company (premier Inn)
financial Performance
figure 37: Key Financials For Whitbread Plc., 2012 And 2013
short Break Offer
marketing
travelodge
financial Performance
figure 38: Key Financials For Travelodge Hotels Ltd, 2010 And 2011
short Break Offer
marketing
Short/City Breaks - UK - September 2013

5. short Breaks Taken In The Last 12 Months
key Points
some 69% Of Adults Have Taken A Short Break In The Past Year
figure 39: Short Breaks Taken In The Last 12 Months, May 2013
the Overseas Market Has A Clear Under-35s Biased
figure 40: Short Breaks Taken In The Last 12 Months, By Age, May 2013
domestic Short Breaks Have A Low Financial Barrier To Entry…
figure 41: Short Breaks Taken In The Last 12 Months, By Gross Annual Household Income, May 2013
and Are Accessible Even To Those Struggling Financially
figure 42: Short Breaks Taken In The Last 12 Months, By Financial Situation, May 2013
scotland Has Largely Failed To Attract Southern Residents
figure 43: Short Breaks Taken In England, Scotland Or Wales In The Last 12 Months, By Region Of
Residence, May 2013
england Dominates With A 64% Share Of The Market
figure 44: Last Short Break Taken, May 2013
motivations Behind Choosing A Destination
key Points
discovery Is The Primary Motivation Behind Choosing A Destination
figure 45: Motivations Behind Choosing Last Short Break Location, May 2013
older People Are More Likely To Have Used A Voucher/deal
under-25s Are The Most Likely To Be Motivated By Cheap Travel
financial Strugglers Look For Cheap Accommodation But Not Cheap Transport
attitudes Towards Short Breaks
key Points
over A Fifth Of Short Break Holidaymakers Have Cut Back On Trips
figure 46: Attitudes Towards Short Breaks, May 2013
attitudes Towards Air Travel For Short Breaks Are Mixed
the Appeal Of Rail Travel Is Strongest In London
smartphone Usage Abroad Has Been Dampened By High Roaming Costs
products And Services Used
key Points
loyalty Schemes, Air Miles And Deal Websites Have Vast Room For Growth
figure 47: Products And Services Used, May 2013
air Miles Usage Could Be Boosted By Ba’s Hand Luggage-only Fares
the Desire To Shop Is A Key Driver Behind Currency Card Usage
Short/City Breaks - UK - September 2013

6. daily Deal Website Usage Is Highest Among Under-35s
the Short Break Planning Process
key Points
online Comparison And Review Sites Trump Traditional Research Sources
figure 48: Resources Likely To Be Used For Short Break Planning, May 2013
appendix – Short Breaks Taken In The Last 12 Months
figure 49: Short Breaks Taken In The Last 12 Months, May 2013
figure 50: Any Short Breaks Taken In The Last 12 Months, By Demographics, May 2013
figure 51: Any Domestic Short Breaks Taken In The Last 12 Months, By Demographics, May 2013
figure 52: Any Overseas Short Breaks Taken In The Last 12 Months, By Demographics, May 2013
figure 53: Short Breaks To England Taken In The Last 12 Months, By Demographics, May 2013
figure 54: Short Breaks To Scotland Taken In The Last 12 Months, By Demographics, May 2013
figure 55: Short Breaks To Wales Taken In The Last 12 Months, By Demographics, May 2013
figure 56: Short Breaks To Northern Ireland Taken In The Last 12 Months, By Demographics, May 2013
figure 57: Short Breaks To Spain Taken In The Last 12 Months, By Demographics, May 2013
figure 58: Short Breaks To France Taken In The Last 12 Months, By Demographics, May 2013
figure 59: Short Breaks To Netherlands Taken In The Last 12 Months, By Demographics, May 2013
figure 60: Short Breaks To Belgium Taken In The Last 12 Months, By Demographics, May 2013
figure 61: Short Breaks To Italy Taken In The Last 12 Months, By Demographics, May 2013
figure 62: Short Breaks To Republic Of Ireland Taken In The Last 12 Months, By Demographics, May 2013
figure 63: Short Breaks To Other European Countries Taken In The Last 12 Months, By Demographics, May
2013
figure 64: Short Breaks Outside Of Europe Taken In The Last 12 Months, By Demographics, May 2013
figure 65: Last Short Break Taken, May 2013
figure 66: Last Short Break Taken, By Demographics, May 2013
figure 67: Last Short Break Taken (continued), By Demographics, May 2013
figure 68: Last Short Break Taken (continued Further), By Demographics, May 2013
appendix – Motivations Behind Choosing A Destination
figure 69: Motivations Behind Choosing Last Short Break Location, May 2013
figure 70: Motivations Behind Choosing Last Short Break Location, By Demographics, May 2013
figure 71: Motivations Behind Choosing Last Short Break Location (continued), By Demographics, May
2013
figure 72: Motivations Behind Choosing Last Short Break Location (continued Further), By Demographics,
May 2013
appendix – Attitudes Towards Short Breaks
Short/City Breaks - UK - September 2013

7. figure 73: Attitudes Towards Short Breaks, May 2013
figure 74: Attitudes Towards Short Breaks, By Demographics, May 2013
figure 75: Attitudes Towards Short Breaks (continued), By Demographics, May 2013
figure 76: Attitudes Towards Short Breaks (continued Further), By Demographics, May 2013
appendix – Products And Services Used
figure 77: Products And Services Used, May 2013
figure 78: Products And Services Used – Any Interest, By Demographics, May 2013
figure 79: Products And Services Used – A ‘top Secret Hotel’ Deal, May 2013
figure 80: Products And Services Used – A Daily Deal/voucher Website, By Demographics, May
2013
figure 81: Products And Services Used – An Air Miles Rewards Credit Card, By Demographics, May
2013
figure 82: Products And Services Used – A Hotel Guest Loyalty Scheme Programme, By
Demographics, May 2013
figure 83: Products And Services Used – A Pre-paid Currency Card, By Demographics, May 2013
figure 84: Products And Services Used – A Loyalty Scheme To Earn Air Miles, By Demographics,
May 2013
appendix – The Short Break Planning Process
figure 85: Resources Likely To Be Used For Short Break Planning, May 2013
figure 86: Resources Likely To Be Used For Short Break Planning, By Demographics, May 2013
figure 87: Resources Likely To Be Used For Short Break Planning (continued), By Demographics, May 2013
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Short/City Breaks - UK - September 2013

8. Short/City Breaks - UK - September 2013