Introduction to Social Media for Employer Engagement and Work with Job Seekers
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This document discusses employer use of social media for recruitment and engagement with job seekers. It provides an overview of popular social media platforms like LinkedIn, Facebook, and Twitter and how they can be used positively for job searching. Key points include how employers are using social media to research candidates, the importance of curating an online professional presence, and specific features of LinkedIn that are useful for professional networking, such as connecting with contacts, following companies, and joining industry groups.
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Introduction to Social Media for Employer Engagement and Work with Job Seekers
- 1. Introduction to Social Media For Employer Engagement and Work with Job Seekers Presented by Michele Martin
- 4. Is this how you feel about social media?
- 5. Objectives • Discuss employer use of social media • Review some basic social media tools and examples • Take a closer look at LinkedIn
- 7. From McKinsey Quarterly, May 2012
- 8. From McKinsey Quarterly, May 2012
- 9. Recruitment
- 15. What IS Social Media?
- 16. Web 1.0 • One way communication • Static home pages • Organizational control • Minimal multimedia • Site as destination • “Push”
- 17. Web 2.0 • Conversation • Dynamic content • User contributions • Multimedia-rich • Outposts on the web • “Pull”
- 18. Key Features • Require minimal technical skills—no programming • Facilitate connections, sharing, collaboration—2-way communication! • Privacy and control settings • Different platforms support different online goals/tasks • Support/facilitate multimedia sharing • FREE or very low-cost
- 19. Social Media can help you: • Find the best employers to target. • Identify key decision-makers. • Better understand their needs/issues. • Develop relationships with decision-makers. • Gather info for more targeted/customized activities and services. • Document/share information.
- 21. Let’s talk Tools. . .
- 22. What Do Employers See When They Search For You?
- 23. Social Networks • Platform for connecting to people who share interests, etc. • Users can create profiles, communicate with other members, share links, info & media • Users can create “sub-groups” • Each network has a unique “personality” and features
- 25. 41% --candidate posted info about drugs/alcohol use. 40%--candidate posted inappropriate photos 29%--candidate had poor communication 28%--candidate bad-mouthed previous employer 27%--candidate lied about qualifications 21%--candidate linked to criminal behavior
- 26. Facebook Privacy •Facebook default settings are ALWAYS the most open they can be. You have to CHOOSE privacy. •Facebook is always changing settings—have to stay on top of how privacy is changing.
- 27. Positive Strategies •Use status updates to connect, let people know about job search. •Revise profile to emphasize professional/ educational accomplishments. •Limit photos •Choose friends wisely •Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
- 28. Twitter • 140 character “tweets” • “Followers” & “Following” • Great for sharing links/tips and making connections • #Hashtags for events, topics • Can access via web, mobile, IM.
- 35. LinkedIn
- 36. Basics • Professional social network • Way to research businesses and individuals • Professional “branding” opportunity
- 43. Building Your Network •Join and participate in Groups—great way to get to people for connections! •Be a good “neighbor”--update your status, share articles, make referrals, write recommendations, give advice. •Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections. •For 3rd level connections, join groups they belong to and interact via the group
- 45. Company Search
- 46. Company Profiles
- 48. Skills Search
- 52. LinkedIn Groups
- 55. Using LinkedIn
- 57. Find more info at: michelemmartin.wikispaces.com
Notes de l'éditeur
- POLL 1: None of these look familiar to me. I’ve heard of one or more of these tools. I use one or more of these tools sometimes. I use one or more of these tools frequently.