3. TEAM • Directors
• Board of Directors
• Health Insurance Companies (HIC) & Competitors
MARKET & PRODUCTS • Product vision
• Value Proposition
• Current business model
BUSINESS MODEL • Portfolio of clients and prospects
• Use of Funds
FINANCIALS • Projections
• Go-to-market strategies
• Assets
EXIT STRATEGY • Potential buyers
5. E CAR VALHO
JO SÉ LUIZ PASSOS D
CEO
st Graduated
g-p artner of NetCom, Po
56 years old, foundin Cabral and
eering from Fundação Dom
in Economical Engen uldade Pedro Leopold
o. Over 30
from Fac
Public Management ence in ITC .
rsh ip with a broad experi
years of entrepreneu
A WELL BUILT TEAM WITH
A DISTINCTIVE
ENTREPRENEURIAL PROFILE
6. GALENO GONTIJO ALVES
CCO
40 years, MBA from FGV (MBA in Business
Management é redundante), 16 years of sales
experience, 8 of these in the health industry.
A WELL BUILT TEAM WITH
A DISTINCTIVE
ENTREPRENEURIAL PROFILE
7. IVART BERNARDO A. FIL
HO
CFO
43 years old, Business
Administrator with 15 ye
experience in managem ars of
ent of IT companies, mai
administrative and finan nly in
cial management.
A WELL BUILT TEAM WITH
A DISTINCTIVE
ENTREPRENEURIAL PROFILE
8. ADMINISTRATIVE BOARD
IN LINE WITH BUSINESS HEALTH AND
FINANCIAL TRANSACTIONS
FELIPE MOLEDA DE MARCOS JORGE HENRIQUE LEONARDO MARCELO
GODOI ACCORINTE GUERRA FRANCISCO CENNI I
BOARD MEMBER BOARD MEMBER BOARD MEMBER BOARD MEMBER
Graduated in Economics Mechanical Engineer and Physician and co-founder Business Administrator,
from PUC/MG. With Post-graduated in Business of Unimed, epidemiologist post-graduated in
more than 15 years of Management from FGV. With considered an authority on Computer Science
experience in securities 15 years experience as a public health and health and Marketing. With
Investment analysis, successful entrepreneur surveillance. Was an more than 18 years of
developing stock and 10 years of experience advisor on the writing of experience in market
transactions with public in corporations such as the health chapter of the research, marketing and
and private sectors. Volkswagen, Scania, Villares Brazilian Constitution. competitive intelligence.
and Grupo Papaiz. Previously
worked as tax advisor in
Confrapar.
9. MARKET & PRODUCTS
• Health Insurance Companies (HIC) & Competitors
• Product vision
• Value Proposition
10. HEALTH INSURANCE COMPANIES
A MARKET WITH A SIGNIFICANT GROWTH RATE IN
BENEFICIARIES AND REVENUES IN THE LAST 10 YEARS
Beneficiaries Revenues
(millions) R$ (billions)
70 90
80
60
70
50
60
40 50
30 40
30
20
20
10
10
0 0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
*Source: Caderno de Informação em Saúde Suplementar Mar/2012 - ANS
11. HEALTH INSURANCE COMPANIES
THE USAGE STATISTICS IS OF 5,6
MEDICAL APPOINTMENTS AND 17
EXAMS PER BENEFICIARY IN 2011
Millions Transactions per medical appointment Transactions per exam
6.000
5.000
4.000
3.000
2.000
1.000
0
2007 2008 2009 2010 2011
*Source: Caderno de Informação em Saúde Suplementar Mar/2012 - ANS
12. HEALTH INSURANCE COMPANIES
THE MARKET IS ALREADY REMARKABLE AND
A GREATER EXPANSION IS EXPECTED FOR THE
NEXT YEARS DUE TO MIDDLE CLASS GROWTH
Average of 5,6 Average of 12 trans- Prices between
47,6 millions medical appointments actions per medical R$0,50 and R$0,90
of beneficiaries* and 17 exams per appointment per transaction
beneficiary a year*
Market worth between
R$ 1.1 billion and 2.2 billion per year
*Source: Caderno de Informação em Saúde Suplementar Set/2011 - ANS
13. HEALTH INSURANCE COMPANIES
RN 153/2007 RN 259/2011 RN
REGULATION ALSO DRIVES
MARKET DEMAND
“37 health insurance companies (...) will have
their right of new Sales suspended for failing to
meet the deadlines established by the info
Electronically normative Warranty of maximum Disc
exchange between
resolution number 259. With this action, starting time for attendance care
from next Friday, 268 health and service
HIC insurance plans defined by ANS
will not be sold.” provider
Source: Valor Econômico 10/07/12
The company “can’t serve new customers until
serving all its current beneficiaries” Agendamento OnLine Agen
OnLine Doctor
Alexandre Padilha, Ministro dathe exchange centralized control of
enables Saúde schedules and meeting
includ
of digital information deadlines
14. HEALTH INSURANCE COMPANIES
RN 153/2007 RN
THE REGULATION CONTRIBUTES
TO ENCOURAGE THE MARKET
DEMAND
Electronically info Warra
exchange between time
HIC and service de
provider
Agen
OnLine Doctor
cent
enables the exchange sched
of digital information
15. HEALTH INSURANCE COMPANIES
53/2007 RN 259/2011 RN 285/2011
THE REGULATION CONTRIBUTES
TO ENCOURAGE THE MARKET
DEMAND
nically info Warranty of maximum Disclosure of health
e between time for attendance care networks on the
d service defined by ANS Internet
ovider
Agendamento OnLine Agendamento OnLine
e Doctor
centralized control of includes georeferencing
he exchange schedules and meeting
information service
deadlines
16. ONLINE DOCTOR
USED FOR MEDICAL APPOINTMENTS, EXAMS AND
PROCEDURES
FEATURES
• Scheduling of appointments, exams and procedures
• Scheduling online and in the call center
VALUE PROPOSITION
HEALTH INSURANCE SERVICE
BENEFICIARY
COMPANIES PROVIDER
• Health care providers network • Easier Scheduling • Faster and more
optiomization • Cost reduction convenient shcheduling
• Control over scheduling
• Health Care Provider
17. ONLINE DOCTOR
PROVIDING FREE HEALTHCARE INFORMATION AND
MANAGEMENT SYSTEM TO CLINICS AND MEDICAL OFFICES
FEATURES
• Authorization of medical appointments,
procedures and TISS guides emission
• 3.4 million EHRs
• More than 34.000 doctors using the system
VALUE PROPOSITION
HEALTH CLINICS AND
BENEFICIARY
INSURANCE OFFICES
• Reduces communication • Improves clinic/office management • Increased quality of care
costs and avoids duplicate • Improves financial control • Data portability
procedures • Reduce the days of receivables
18. COMPETITORS
NETCOM PRESENTS THE MOST COMPLETE SOLUTION IN
COMMUNICATION BETWEEN HIC AND SERVICE PROVIDERS,
IN ORDER TO CAPTURE AND MONETIZE THE TRANSACTIONS
BETWEEN THEM
Medical Office Online Communication Health Records Exam
Players
Managent Scheduling with the HIC’s Sharing integration
NetCom
InfoMedic
Konexx
Totvs
Suporte
Profisyst
19. BUSINESS MODEL
• Current business model
• Portfolio of clients and prospects
20. FLEXIBLE BUSINESS MODEL AND SCALABLE PRODUCT
Key Partners Key Activities Value Proposition Customer Client Segment
Relationship
Medical Societies Commercial Optimization Direct Sales Medical Cooperatives
Prospection in Scheduling (telephone, email,
Confrapar meetings) Medical Group
R&D Cost Saving
Online Auto Management
Marketing Communication Relationship
with beneficary
healthcare Health Insurance
information and
management
Canais Key Resources system Channels
Accessibility
Commercial Internal Sales Team
Technology
Business Network
Marketing
Cost Structure Revenue Streams
R&D Infrastructure
Monthly Software
Fee per transaction
Marketing Commercial License Fee
21. FLEXIBLE BUSINESS MODEL AND SCALABLE PRODUCT
Key Partners Key Activities Value Proposition Customer Client Segment
Relationship
Medical Societies Commercial Optimization Direct Sales Medical Cooperatives
Prospection in Scheduling (telephone, email,
Confrapar meetings) Medical Group
R&D Cost Saving
Online Auto Management
Marketing Communication Relationship
with beneficary
healthcare Health Insurance
information and
management
Canais Key Resources system Channels
Accessibility
Commercial Internal Sales Team
Technology
Business Network
Marketing
Cost Structure Revenue Streams
R&D Infrastructure
Monthly Software
Fee per transaction
Marketing Commercial License Fee
22. FLEXIBLE BUSINESS MODEL AND SCALABLE PRODUCT
Key Partners Key Activities Value Proposition Customer Client Segment
Relationship
Medical Societies Commercial Optimization Direct Sales Medical Cooperatives
Prospection in Scheduling (telephone, email,
Confrapar meetings) Medical Group
R&D Cost Saving
Online Auto Management
Marketing Communication Relationship
with beneficary
healthcare Health Insurance
information and
management
Canais Key Resources system Channels
Accessibility
Commercial Internal Sales Team
Technology
Business Network
Marketing
Cost Structure Revenue Streams
R&D Infrastructure
Monthly Software
Fee per transaction
Marketing Commercial License Fee
23. FLEXIBLE BUSINESS MODEL AND SCALABLE PRODUCT
Key Partners Key Activities Value Proposition Customer Client Segment
Relationship
Medical Societies Commercial Optimization Direct Sales Medical Cooperatives
Prospection in Scheduling (telephone, email,
Confrapar meetings) Medical Group
R&D Cost Saving
Online Auto Management
Marketing Communication Relationship
with beneficary
healthcare Health Insurance
information and
management
Canais Key Resources system Channels
Accessibility
Commercial Internal Sales Team
Technology
Business Network
Marketing
Cost Structure Revenue Streams
R&D Infrastructure
Monthly Software
Fee per transaction
Marketing Commercial License Fee
24. PORTFOLIO OF CLIENTS AND PROSPECTS
4 MILLION ELECTRONIC HEALTH RECORDS ONLINE
3.4 APPOINTMENTS MADE
PARTNERS
NO COMMERCIAL ACTION
COMMERCIAL ACTION LEVEL 2
COMMERCIAL ACTION LEVEL 1
CONTRACT
25. PORTFOLIO OF CLIENTS AND PROSPECTS
PORTFOLIO WITH POTENTIAL OF 4.5 MILLION
MONTHLY TRANSACTIONS WITH ESTIMATED
COST OF R$ 4.125.000,00 PER MONTH
26. PORTFOLIO OF CLIENTS AND PROSPECTS
IN NEGOTIATION CONTRACTS WITH PROSPECTS
WITH MORE THAN 9 MILLION
27. FINANCIALS
• Use of Funds
• Projections
• Go-to-market strategies
28. WITH THE INVESTMENT THE FOCUS HAS
CHANGED FROM SERVICE TO PRODUCTS,
WHICH ALLOWED REVENUE SCALABILITY
R$379.809,93
R$194.057,62
R$75.852,18
R$50.280,27
Q1 Q2 Q3* Q4*
*Projection
29. THE MAJOR SHARE OF THE
RESOURCES WILL BE USED TO BOOST
THE COMPANY SALES
10%
20%
50%
MARKETING
COMMERCIAL
20%
OPERATIONAL
R&D
30. GO-TO-MARKET STRATEGIES
THE GROWTH STRATEGY IS TO GROWTH THE CUSTOMER BASE
THROUGH ONLINE DOCTOR AND ONLINE SCHEDULLING AND TO
UPSALE TO THE BASE EHR AND FINALLY TRANSACTIONS
Short Term Medium Term Long Term
Integrated with different Integration platform between
Operational Integrated with others ERP’s
Management ERP’s providers / doctors and HIC
Vertical growth (up-sale),
Develop a Network of Business Provide products with higher
Commercial expand the Network of Business
Promoters, horizontal growth added value
Promoters
Public Relations, Digital Public Relations, Digital Public Relations, Digital
Marketing
Marketing, Institutional Marketing, Institutional Marketing, Institutional
R&D Prepayment of receivables, new interfaces, hospital version, web authorizer, audit, CRM
31. GO-TO-MARKET STRATEGY
NETCOM PROVIDES SYSTEMS THAT EASE COMMUNICATIONS
BETWEEN HEALTH PLANS, ITS NETWORK OF DOCTORS AND
CLINICS AND BENEFICIARIES.
Attract doctors Transactions Attract health
and clinics strategy plans
The Online Doctor Once integrated and The online schedul-
is offered free of providing services to ing service is
both ends, we seeks
charge for doctors to provide the trans- offered to health
and clinics actions service plans (paid)
32. WITH A GOOD MARKET ACCEPTANCE,
THE ORGANIZATION WILL FOCUS ON THE
EXPANSION OF ITS MARKET SHARE
R$70.900.000,00
R$34.300.000,00
R$18.150.000,00
R$10.100.000,00
R$3.750.000,00
R$700.000,00
2012 2013 2014 2015 2016 2017
33. WITH A GOOD MARKET ACCEPTANCE,
THE ORGANIZATION WILL FOCUS ON THE
EXPANSION OF ITS MARKET SHARE
R$70.900.000,00
Transactions strategy
Portfolio growth strategy R$34.300.000,00
R$18.150.000,00
R$10.100.000,00
R$3.750.000,00
R$700.000,00
2012 2013 2014 2015 2016 2017
34. PROJECTIONS – MARKET SHARE
8% OF THE MARKET IS IN OUR PORTFOLIO
8%
MARKET
OF HEALTH
INSURANCE
COMPANIES 0,0% 1º TRI
PORTFOLIO
EFFECTING TRANSACTIONS
2012
35. PROJECTIONS – MARKET SHARE
SIMULTANEOUS EFFORT IN EXPANDING THE PORTFOLIO
AND THE MARKET SHARE IN TRANSACTIONS
8%
10%
MARKET
OF HEALTH
INSURANCE 0,7%
COMPANIES 0,0%
PORTFOLIO
EFFECTING TRANSACTIONS
2013
36. PROJECTIONS – MARKET SHARE
SIMULTANEOUS EFFORT IN EXPANDING THE
PORTFOLIO AND TRANSACTIONS RATE
8%
10%
12%
MARKET
OF HEALTH
INSURANCE 5,3%
0,7%
COMPANIES 0,0%
PORTFOLIO
EFFECTING TRANSACTIONS
2014
37. PROJECTIONS – MARKET SHARE
SIMULTANEOUS EFFORT IN EXPANDING THE
PORTFOLIO AND TRANSACTIONS RATE
8%
10%
12%
15%
MARKET
OF HEALTH 7,7%
INSURANCE 5,3%
0,7%
COMPANIES 0,0%
PORTFOLIO
EFFECTING TRANSACTIONS
2015
38. PROJECTIONS – MARKET SHARE
SIMULTANEOUS EFFORT IN EXPANDING THE
PORTFOLIO AND TRANSACTIONS RATE
8%
10%
12%
15%
17%
MARKET
OF HEALTH 12,4%
7,7%
INSURANCE 5,3%
0,7%
COMPANIES 0,0%
PORTFOLIO
EFFECTING TRANSACTIONS
2016
39. PROJECTIONS – MARKET SHARE
SIMULTANEOUS EFFORT IN EXPANDING THE
PORTFOLIO AND TRANSACTIONS RATE
8%
10%
12%
15%
17%
20%
MARKET 24,6%
OF HEALTH 12,4%
7,7%
INSURANCE 5,3%
0,7%
COMPANIES 0,0%
PORTFOLIO
EFFECTING TRANSACTIONS
2017
41. THE ASSETS OF NETCOM WILL HAVE
STRATEGIC IMPORTANCE TO MANY PLAYERS
IN THE HEALTH SECTOR
ASSET Potential buyers
Totvs, Orizon, Benner, Qualicorp, Tempo
Technology
Participações, Practice Fusion Medical Office
Market Share Orizon, Benner
42. DEAL
ACHIEVEMENTS WITH SERIES A INVESTMENTS
• Revenues
R$0,00 in 2010
R$700.000 in 2012
• R&D
Product Enhancement
Product enhancement and consolidation
• Sales
10 new clients
• Governance
Board of Director with monthly meetings
At least two annual shareholders meeting
43. THE INVESTMENT OF R$ 3 MILLION IS
THE KEY TO SUSTAIN THE COMMERCIAL
STRATEGY
Investment R$ 3 million
Pre Money Valuation R$ 8 million
Seat on the Board, convertible preference actions,
Terms tag-along, drag-along, anti-dilution
