Presentation about Search Engine Optimization, performed for ITWorx Colleagues in Alexandria, with coordination with the Wizards Team.

1. Search Engine Optimization by Michel Habib

3. Search Engines Magic, How do they do it?

4. Google Page Rank Secret Formula.

5. Optimization Techniques to Rank #1 in Search Engines.

6. Picking Powerful Keywords.

7. Getting your pages into the Search Engines.

8. Create Pages That Search Engines Love.

9. Avoid Things that Search Engines Hate.

10. Using Link Popularity to boost Page Position.

11. Tools You can never SEO without.

12. References

14. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

15. If the site appears in the first search results page, it has a greater chance to be visited, since few people make it to the second page, and rarely make it to the third page

17. About 50% of all web site visitors reach the site through a search engine.

18. August 2007 – 750 million people carried out 61 billion searches on the world’s top search sites.

19. Search Engines are the single most important source of new visitors to web sites.

21. Development Team

22. Graphic Designers

23. Webmasters

25. The Big 5 – Google [60%], Yahoo, MSN Live [Bing], Ask.com, Open Directory Project [www.dmoz.org]

26. Search Engines use applications called spiders [or bots] that crawl the web and index every single useful page

27. In 2008, Google Claimed to index 1 Trillion pages.

30. Someone told him he can get many customers from the Internet

31. Atef Created a web site www.AtefAgency.com and put all his Agency’s Programs online.

32. He waited for 3 months, but didn’t get a single contact from the web site.

34. Getting your pages into the Search Engines. Find out how many of your pages are indexed: site:www.AtefAgency.com Submit your site to major search engines. Put links to your site from external sites. Submit an XML Sitemap. Submit to Search Directories – Yahoo and Open Directory.

35. Picking powerful Keywords Thinklikeyourprey. Identify the obvious keywords. Look atyoursite’saccess logs. Examine competitor’s keywords. Spellingmistakes, calender or calendaror calandaror calander? Synonyms. Use Keyword tools, such as Google Keyword AnalysisTool, Wordtracker [no arabic support] Tip: Pickingverygeneric keywords willincreasecompetition over them, narrow down your keywords, findyour niche.

36. Create Pages that Search Engines Love Pick a domain name that has some of your keywords in it. Pick one or two keyword phrases per page. Use the <Title> tag to optimize your page’s Keywords. Watch for Keyword density, don’t overdo it. Have a clean URL structure, avoid meaningless parameters. http://www.AtefAgency.com/page.aspx?id=1315&sessionid=trUIERiuwerIUI123123123 – Really Bad !!! http://www.AtefAgency.com/Egypt/Luxor/Karnak-Temple - Good! Create a good Description and Keyword Meta Tags Use H1,H2,H3 Tags in your main titles. Use ALT Tags to define your images. Use descriptive Keywords in Anchors – Click Here - BAD Luxor Travel Packages - GOOD. Create a good navigation structure and sitemap.

37. Avoid Things that Search Engines Hate. Frames are Trouble, avoid them. Stay away from Flash and Java Menus Do not embed text in Images Do not Use inline Javascript Do not Use inline Styles Too many parameters in your URL http://yourdomain.com/march/index.html?&DID=18&CATID=13&ObjectGroup_ID=79 Keyword Stuffing Hiding Keywords and links Duplicating sites to appear multiple times in search results.

38. Using Link Popularity to boost Page Position. Find out how many ranked pages link to your site: link:www.AtefAgency.com The more Sites that link to your pages, the more Search Engines will trust your pages and rank them higher. Make sure that Link Text contains relevant keywords to your pages. How Powerful is that? Type in yahoo: miserable failure how does it link to George Bush Biography page on the White House Site? Type in Google: click here Why is that linking Adobe Acrobat Reader download page? What is a Google Bomb?

39. Tools You cannever SEO without. Webmaster Tools for the major searchengines: Google Yahoo Bing Google Keyword ExternalTool https://adwords.google.com/select/KeywordToolExternal Alexa Toolbar – Site Analysis and Ranking Google Toolbar – Page Rank WordTracker – but not for Arabic Keywords. Firebug – AnalyzePage’s Structure and keywords. Google Analytics Sawmill

40. References SEO for Dummies by Peter Kent – third edition Adsense Secrets 4 – Joel Comm Internet Articles about SEO Google Webmaster Help

41. Questions?

42. Thank You