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Similaire à VitaminWater's Year-Long Promotion for Hydration
Similaire à VitaminWater's Year-Long Promotion for Hydration (20)
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VitaminWater's Year-Long Promotion for Hydration
- 1. VitaminWater – Hydration for Every Occasion By: Michelle Hukill
- 2. Big Idea - One Year Exclusive Limited Edition VitaminWater
- 3. Big Idea - One Year Exclusive Every month a new formula will be introduced to the market (select locations/limited time only)
- 4. Big Idea - One Year Exclusive Only 500 bottles released per participating location
- 5. Monthly Promotion Example Month - February Tagline - Love without limits Bottle Design - Pink label and content in celebration of Valentine’s Day Bottle Cap - Drink Name - Lucky ‘n Love Sponsorship – American Breast Cancer Foundation 5% of proceeds go to ABCF
- 6. Monthly Promotion Example Month - March Tagline -Learn to drink like the Irish Bottle Design - Green label and content in celebration of St. Patrick’s Day Bottle Cap - Drink Name - Liquid Luck Sponsorship - Fund for Wild Nature 5% of all proceeds go to FWN
- 7. Monthly Promotion Example Month - September Tagline - Strength for the hard-worker in you Bottle Design - Red label and content in honor of Labor Day Bottle Cap - Drink Name - Hard Working H20 Sponsorship - American Red Cross 5% of all proceeds go to ARC
- 8. Partners
- 9. Partners (2) **Additional North American Networks
- 10. Radio Reach Radio reaches 75% of consumers every day 95% of consumers every week Ages 18-34 Men Daily - 78.8% Weekly - 97.8% Women Daily - 77.8% Weekly - 98.0%
- 12. Creation for Hydration What would you write here? Tell us, and you’re writing could be featured here for the world to see. Visit: vitaminwater.com for more details!
- 13. Creation for Hydration Every month in 2013 a lucky participant will be randomly selected to feature their short story on one of the limited edition VitaminWater bottles
- 14. Photo Contest
- 15. Photo Contest Winners will be featured on the VitaminWater Facebook
- 16. Creation for Hydration/Photo Contest Submissions go to the VitaminWater website
- 17. Purpose – Creation for Hydration/Photo Contest Inspiring writers and everyday people to be creative for big brands and social causes
- 18. Poll – Stimulating Consumers to Buy Name each month’s featured formula!
- 19. Prizes
- 20. Strategy Build awareness within target market
- 21. Strategy Stimulate consumers to purchase limited edition VitaminWater
- 22. Target Market Young men and women searching for a healthier alternative to high calorie soft drinks
- 23. Testing Limited Edition Bottles FSI Writing Contest Photo Contest Poll
- 24. Estimated Growth 2013 15% Growth to Overall VitaminWater Sales
- 25. Estimated Cost 2013 186.6 Million – VitaminWater sales in 2011 Re-Tooling- $15,000 per formula ($180,000) Radio Ads- $1,000 per month ($12,000) Creative Development- $10,000 Prizes- $60,000 FSI - $50,000 $312,000 annual cost
Notes de l'éditeur
- Link to slides: http://www.behance.net/gallery/vitaminwater-Sales-Promotion-Analysis/3411181Cost- $15,000 re-tooling X 12Radio Ads- $1000 per month Creative Development- $2,500Prizes- $20,000