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Slim fast FOA
1.
SLIM FAST ADS Kelly
and Michelle
2.
3.
Audience/Purpose ◦ Specific ◦ Women
(brides-to-be) ◦ To advertise the SlimFast drink ◦ Weight issues
4.
Tone + mood ◦
Initial Reaction: ◦ Laughable, funny ◦ Ironic ◦ Exaggerated ◦ Soft, romantic, beautiful ◦ Insulting?
5.
Is it biased? ◦
Stereotypes ◦ Appearance ◦ Role of women in society ◦ Society’s expectations ◦ In the 70’s – 80’s
6.
Stylistic Devices ◦ Cake
Toppers ◦ Tag Line ◦ Wedding invitation font ◦ Straight forward, direct question ◦ Selling point of the product
7.
Structure
8.
Conclusion ◦ Different cultures,
e.g. in America and in Asia ◦ Is it insulting or hilarious? ◦ Dangerous?
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