Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Visual Marketing for SMX Toronto 2013
1.
2. @SocialMichelleR
Michelle Stinson Ross
• Principal Social Media Consultant
Firestarter Social Media
• News writer for Search Engine Journal
• Co-host of #SocialChat
3. “Images have the ability to
connect people from all
backgrounds, languages and
cultures.”
Instagram Co-founder, Kevin Systrom
@SocialMichelleR
5. • Pinterest is now the
rd
3
most
popular social network. The
site cements the importance
of using high-quality,
shareable images in web
content.
• Facebook continues to move
to rich media presentation
with timeline and recent
news feed redesign.
• The Billion Dollar acquisition
of Instagram is another sign
of image obsession.
@SocialMichelleR
7. Are You Where Your Customers Are?
With the current user growth rates of both Pinterest and
Instagram, you can be certain that a significant portion
of your target market is actively involved in these sites.
Are You?
@SocialMichelleR
8. Pinterest Users
• 48 Million Registered Users
• $100,000 annual household
income
• Average age 25-40
• #1 Content category - FOOD
@SocialMichelleR
9. • Pinterest pins with prices get
36% MORE likes than those
without
• 69% of online consumers
found an item they’ve bought
or wanted to buy on Pinterest
vs 40% on Facebook
• 43% of Pinterest users prefer
to associate with
brands/retailers vs 24% of
Facebook users
@SocialMichelleR
11. Pinterest for Business
• Verified Website
• Buttons and Widgets
• Analytics
• Best Practices & Examples
• Guides & Documentation
• Case Studies
@SocialMichelleR
12. Pintastic Tips
• Put pinners first
• Curate your collection
• Show what inspires you
• Be authentic
• Share your pins
@SocialMichelleR
13. Instagram Users
• As of March 2013 100 Million
active users every month
• Each day on Facebook 300
million photos are uploaded
• Instagram gains one new
user every second
• One billion photos have been
taken with the app
• There are roughly 58 photos
uploaded each second
@SocialMichelleR
Put pinners firstBefore you start pinning, consider what pinners really care about. Check out your web analytics to see what they like best, or talk to them directly. Tailor your pinning for them.Curate your collectionCreate a few boards to start your collection. The very best boards are inspiring, with beautiful images that draw people in. They’re also about a specific topic, like travel or recipes.Show what inspires youInstead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.Be authenticUse your boards to show your values, personality and taste—just like pinners do! It’s OK to get creative and be yourself. In fact, we recommend it.