If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO

If They Don’t LOVE It
It’s Just SPAM

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.

marketing =
(how you get) sales

2

write down...

1. who are your top 5 clients/
sources of revenue?
2. where/who did they come from?

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
3

1

it’s not who you know...
it’s who knows you


1

people do business
with people they like

1

1

old
social is the new business


so how can you build
your network?

1


1

relationship models:
one-to-one

one-to-many


ideal model

- to- one
one clients “percolates”
become up to leads
com community
mun
icat
feed e
bac
k

extend

Viral Growth
Start List Growth Total
Week 4 Week 10 Week 20 Week 52
Size Rate Growth
4 10 20 52

100 1% 104 110 122 168 65%
500 1% 520 552 610 839 65%
1000 1% 1,041 1,105 1,220 1,678 65%

100 2% 108 122 149 280 166%
500 2% 541 609 743 1,400 166%
1000 2% 1,082 1,219 1,486 2,800 166%
100 5% 122 163 265 1,264 958%
500 5% 608 814 1,327 6,321 958%
1000 5% 1,216 1,629 2,653 12,643 958%
2

All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
www.mivistaconsulting.com

capture contacts


☏
✉
1


vs.


1

key elements
• eye contact
• expression
• attitude
• body language
• clothes
• neatness
• “props”
• greeting/handshake
5


key elements
• eye contact
• expression
• attitude
• body language
• clothes
• neatness
• “props”
• greeting/handshake
1


1

“be interested,
not interesting”

1


1

tone & tempo
distance eyes

expression words

sounds building rapport posture

contact hands
head
(position & movement)
2


talking business
the “Elevator Pitch”

the “Elevator Teaser”

Tracee Rothschild
Life Coach & NLP Practitioner
The Whole Person Center


Tracee Rothschild
The Couchless Therapist
Fast solutions to life’s problems...
without all the couch talk.

1

talking business

beneﬁts, not features
results, not process

what problem do you solve?
how are you unique?
why should they care?

1

now what?


follow up/maintain
news
opinions (expert)
how-to’s

referrals VALUE fun

opportunities information

introductions
2


1

nurture your
“fans”

1

Copyright 2008, Michelle E.Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com

other ways to
capture contacts

2


workshops, seminars, conventions

capturing contacts
online

2


1


go

yourself
1

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830

Start with the easy stuff

1


Put your name on everything
you put onto the internet.

2


Be a person

1


Tracey Hagen Photography

Before

“I specialize in photographing people; capturing your
personality with an artistic vision. I can make you look
good and create a piece of ﬁne art to hang on your wall.
Art Photography for the people who matter most!”

Tracey Hagen
(photographed by Little’s Classic American Portraits)

Jessica Lurie
Yoga Enthusiast (& Mivista Partner)

Marla Acosta
Makeup Artist For Film & Photography

Cristina Maria Lloyd
Outta Space, Professional Organizing for Home Ofﬁces & Closets

1


2

website basics
• useful trumps cool • check links:
• “The Power of One” www.linkalarm.com
• fonts & backgrounds • titles matter
• simple, clean • exposure vs. leads?
• no auto-play music • be human
• add content often • video is awesome
3


build rapport

1


build rapport

• engage multiple senses (image/video)
• dialogue (2-way)
• be human (people relate to PEOPLE)
• be authentic
• connect emotionally

1


II. Building Rapport

2


ﬁnd ways to deliver value

1


stay informed
(i.e., Google Reader)

write articles

1


value piece “do’s”
• title is everything
- Communicate More Powerfully (Without Being a Bitch)
- I’m Not Crazy, It’s Just My Personality Type

• use numbers
- The Perfect 10 in Sales,The First 10 Seconds,The Next 10
Minutes,10 Days Later
- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous

• tell the beneﬁt (not the process)
- Lose 10 Pounds in 1 Day – Without Diet or Exercise!
- vs. How To Use Yoga & Crunches for 90 Minutes Every Day 1


1

email marketing


why email?

www.mivistaconsulting.com 84

1

you should know...

• 82% more successful on/after 3rd contact
• “7 touches” average
• 4 touches in 10 days (leads)*
• best is mix of contact methods

* Duct Tape Marketing

1

how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish

1

don’t like to write?


what could you send
out on a regular basis
that wouldn’t be spam?

92

1. permission
marketing
(seth godin)

2. set
expectations

3. deliver
value

recap
• make a great ﬁrst impression - in person & online
• develop rapport by being interested not interesting
• capture fans - the ones who love you best
• grow your audience by offering something of value
• gather them in one place (at least) - i.e., email
• deliver value to their lives regularly in some way
• provide an easy way for them to forward you
• no spam!

email marketing
crash course
with Zak Barron

educational programs to develop
communications, sales & marketing skills

want more?

www.MichelleVillalobos.com
Email or Call:
(888) 531-3830
michelle@mivistainc.com


If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO

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If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO