Shameless Self-Promotion - Social Media Day Miami, By Michelle Villalobos

Shameless Self-Promotion
Rules to Live (& Work) By

with
Michelle Villalobos
(vee - ya - low - bos )
@mivi

1

My story.

Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
2

“what-the-heck-
is-she-doing-with-
the-money-we-
spent-on-her-
education” years
“intellectual” years

the “oye gringa” years
“I’m-not-hispanic”
years

3

...no more
bosses

4

So I quit...
and ventured out.

5

Fast Forward 5 Years...

9

Most
business is
incoming

10

Clients
• American Express (referral)
• Burger King (networking)
• LivingSocial (referral)
• Constant Contact (cold email)

• Lexis/Nexis (internet lead)

• US Medical Supply (US Med)
(referral)

• Origins (referral)
• Inktel Direct (referral)
• Uni-K Wax Centers (referral)
•Sudsies Drycleaners
(networking)

• Lloyds Bank (internet lead)

11

Prices have doubled, tripled &
for some services, even quadrupled!

12

I work with people I love

13

I further movements I believe in
14

I founded & run Miami’s largest
2-day conference for women.

15

What happened?
7 Rules To Live By

16

1. The Uh-Oh Assertion

17

The Uh-Oh Assertion:
An Uh-Oh Precedes an A-Ha!

18

2. The Lewinsky Postulate

19

“No matter what she
accomplishes or how she
reinvents herself to the public,
she'll always be the first lady
of scandal.”

By Piper Weiss, Shine Staff | Love + Sex – Wed, Aug 17, 2011 10:34 PM EDT

20

The Lewinsky Postulate:
If you don’t brand yourself,
then others will do it for you.

21

Put your name on everything
you put onto the internet.

2

Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830

24

1


25

Capture

Attract Communicate

Spread

26

Ideal Model

ne
e-to-O Clients Community
O n become
Community
“percolates”
up to leads

Co
mm
uni
Fee cat
db e
ac
k

All Content Copyright 2008, Michelle E.Villalobos, Mivista Consulting, Inc. All Rights Reserved.
www.mivistaconsulting.com 27

27


34

Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
35

36

The Lewinsky Postulate:
If you don’t brand yourself,
then others will do it for you.

37

3. The Red Sole
Effect


38

Havaianas
high
Nike
value
Christian Louboutin
Walgreens emergency
Betsey Johnson

VOLUME PROFIT

low high
price price

FORGETTABLE DANGER ZONE

low
value
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
39

The Red Sole Effect:
To raise your market value, you
must identify your “red sole.”

40

Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.
41

Experiences you A “language” you’ve
provide invented or
Emotions you evoke repurposed
Rituals you’ve Unique assets
developed Patented equipment or
Your vision invention
Unique tools you’ve Results you’ve
designed or use generated
Unique ideas Roadmaps/processes
A proprietary process you’ve built
or model Intellectual Property
Awards/accolades/ Pain points that you ﬁx
accreditations Promises
A unique background Guarantees
Partnerships Your “Story”

Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.
42

Key Words: only,
invented, wrote, created,
___-est, proprietary
43

4. The

Mindset

46

It’s the
difference
between
this...

49

...and this:

Photo Credit: www.Corbis.com

50

The Make Them BEG Mindset:
Story + Virality breeds DEMAND


51

Congressional
Committee
Transcript

Chairman:
“...not another
story; can you just
give us the
answer?”

Buffett:
“I’m sorry, that’s
just the way my
mind works”
52

Craft
your
“story”

53


54

Viral

Anti-Viral

55

5. The
Cabbage Patch
Criterion


56


57

The Cabbage Patch Criterion:
Scarcity drives up PRICE
& can create a FRENZY!


58

6. The
Gossip
Theorem
(& The
Hater
Corollary)

59

“It’s not WHAT you know.
It’s not even WHO you know.
It’s who knows YOU...
(and what they say about you
when you’re not around.)”

60

• talk show host?
• home & entertaining expert?
• dog trainer?
• child-care expert?
• martyr?
• satanic rocker?
• dirty politician?

61

The Hater Corollary:

62

“Once you get to a
certain level, your niche
audience thinks you sold out and
the general public starts hating. It
happened to Microsoft, it’s
happening to Google, and soon it
will even happen to Apple.”

[...be prepared for it to happen to you]

63

Michelle Villalobos Check out the email i just got!! Ay
yay yay... "Michelle:I think you are extremely feminist.
That's not right. You have to be " Equal ". Men and
Women are the same. But with women like you, we will
only see broken families and divorced couples
because of your absurd feminism, there is no men who
are going to stand women like you.I am one of
them.Sincerely;Luis Lopez."


64

Who’s in YOUR ring?
Who’s got your BACK?
Gather them close.

Who DOESN’T?
Dump them.

67

The Gossip Principle
(& Hater Corollary)
Create something that’s
worth spreading &
spreadable... then be
prepared for the haters.


68

7. The Jessica Phenomenon

69

The Jessica Phenomenon:
Attitude is contagious.

71

Recap
• The Uh-Oh Assertion
• The Lewinsky Postulate
• The Red Sole Effect
• The Make Them BEG Mindset
• The Cabbage Patch Criterion
• The Gossip Theorem (& The Hater Corollary)
• The Jessica Phenomenon

72

Or ju st Goog le me!

MichelleVillalobos.com

73

Tough Love Time:

74

Questions
• Did you have any “uh-oh” moments?
What’s the inherent “a-ha”?
• Is your “personal brand” working for you,
REALLY?

75

Are you known
for where you’re GOING
or for where you’ve BEEN?
76

Questions
• Do you have a strong niche and associated
USP? What’s your red sole?
• Do you see yourself the way the world
sees you?

77

Questions
• Does your personal brand make you
MONEY?
• Drive opportunities?

79

If NOT, start here...

80

2
this is what
people SEE
HOW YOU LIVE
What you say
& do

WHAT YOU WANT
Future Goals &
Objectives

WHAT YOU BELIEVE IN
Principles & Values This is what
determines
WHY ARE YOU HERE? what people
Purpose see.
Start HERE.
WHO ARE YOU?
Innate Passions,
Talents & Interests

81

Or ju st Goog le me!

MichelleVillalobos.com

82

Shameless Self-Promotion - Social Media Day Miami, By Michelle Villalobos

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Shameless Self-Promotion - Social Media Day Miami, By Michelle Villalobos