Presentation created to teach design students about packaging design

1. PACKAGING TALKS
JAIKUMAR RANGANATHAN,M.DES
INDUSTRIAL DESIGNER

2. Simplify
to
Sell!

3. Branding, Logotype ,text

4. Positioning
BIG IDEA
The unique concept

5. Its all Starts with positioning

9. Execution
Vs
idea

11. My passionate belief is
that business can be
fun!
By Anita Roddick

13. ‘ a better world’

15. Core values

17. In positioning statement
words like-Quality,trust
Innovation are worthless!
Don’t use them

20. Synergy effect

21. User experience
Ritual

27. TRY TO BE
DIFFERENT

30. Consumers seldom
notice better…
Consumers always
notice different

35. The USP
Unique selling point

39. The loaded
words

51. CALL TO ACTION

53. Role of
Brand Identity
Guide

54. ….create a
framework that
clearly defines the
key parts of the
visual identity

56. Fix the Key element
or key elements.
( a no touch )

58. …Inspire creativity
in moving the
brand forward
i.e. to be contemporary

59. Guidelines and
Rules are necessary
But stop
creativity

60. Work
stepwise

61. First the idea
Which is done
in the head

62. Ideate on the
Design by doodle
and use magic
markers

63. Third….to finalize
the idea use
the computer

64. Do not design
all parts at the
Same time

65. LOGOTYPE

67. ICON

71. BRAND
COLOURS

74. STYLE

78. Flawless
Execution

79. God is in
the details

80. Always improve
NEVER
STOP

82. If something
looks
Interesting
it will be
Read

89. constant
Update
never be
satisfied

99. Use all
Communication
tools

100. Graphics
Material
Shape /Form
Illustration( Photo/ drawing )
Sensitive links
Copy/ word/ text
Touch
Symbolism

101. Stimulate all
The 5 Sense

102. Be
Generous

103. Under Promise
Over deliver

106. Information is
Passive
Communication is
Active

109. Branding, Logotype ,text

116. Indianness in
Packaging design

121. Display
must
Sell!

123. Its all about
message

124. Stimulate buying
Involve the customer
Through verbal,
symbolic,Visual etc

125. Summarize
• Simplify to sell
• Message must be persuasive
• Personal
• Reinforce Positioning
• Verbs are always powerful
than Nouns
• Message leads to purchase
( TAGLINE)

128. Thanks for
Listening

129. Do it Big

131. Stay at home

132. Courtesy to:
World famous packaging Designer
Lars Wallentin
All the brands used for supporting the
presentation