Keywords 101: Finding your keywords
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Keywords 101: Finding your keywords
- 1. KEYWORDS (learn to love ‘em)
- 2. 4 PHASES OF KEYWORD RESEARCH Phase 1: Brainstorm Keyword Possibilities Phase 2: Verify Keyword Data & Add Words Google Tells Us People Use Phase 3: Keyword Prioritization and Selection Phase 4: Assign Keywords to Content
- 4. Phase 1: Brainstorm Keyword Possibilities 1. SEO Home base: Open up Excel 2. Brain Dump: Take 5 minutes and brainstorm ALL the words you think you should rank 3. Add to that list: • Google Autosuggest • Poll a partner • Poll your customers • Peek in Google Analytics at “Queries”
- 5. Keep Adding Words: Google Autosuggest
- 6. Keep Adding Words: Look in your analytics
- 7. Keyword Research Tips Group Like Words Together … Put In As Many As You Can Think Of Tips: •don’t forget plurals •don’t forget synonyms •person, product or service? Horsinality: Disconnect: “horse training” vs “natural horsemanship” Love coach Dating coach Matchmaker Matchmaking professional Dating coaches Matchmaking for men park city utah fly fishing park city fly fishing park city utah trout fishing park city trout fishing service, guide, excursion, activity, etc. Meeting planner Conference organizer Independent meeting planner Freelance meeting planner Event coordinator
- 9. PHASE 2: VERIFY THE DATA – USING GOOGLE’S FREE KEYWORD PLANNER
- 18. Keyword Research Tips 1. Put in lots of combinations of words into your research tool 2. Look through every option: Pay attention to hidden gems: (LOW Competition, HIGH Search Count) 1. Add all the reasonable keyword choices -> export to Excel
- 19. PHASE 3: KEYWORD PRIORITIZATION AND SELECTION
- 20. Phase 3: Keyword Prioritization and Selection Dive in to the Excel Data •Sort the keywords from high monthly search count to low OR – sort words alphabetically •Look through words one by one GOAL: SHORTEN THIS LIST • Eliminate • Bold • Highlight •Understand the competition you’re up against
- 22. Large companies have the benefit of an SEO team Why Competitive Research Matters
- 23. Danger - Important Tip The most important thing is to get started. A half decent keyword is better than NO keyword
- 24. PHASE 4: ASSIGN KEYWORDS TO CONTENT
- 25. Phase 4: Assign Keywords to Content Set aside words for: • Site pages • Blog posts • Videos • Other content
- 27. Tip: Use an Editorial Calendar
Notes de l'éditeur
- Clarity trumps cleverness…you HAVE TO put it out there IN WRITING. SEO is like a salesperson;
- “Skip the guided setup”
- Sort the search results by clicking on “Local Monthly Searches”
- Tab over to “keyword ideas” Sort the search results by clicking on “Local Monthly Searches”
- A - Keyword B - Avg monthly searches C - Competition
- -once all the REASONABLE, PRACTICAL choices are in Excel, then cull, prioritize, and cut OR – put into Phase 1, 2 and 3 -prioritize. For a small business, you really only need between 5-15 terms for your website. That depends on how many pages you have. If you blog, you can expand the list with more specifics.
- NEXT: Once you have some good keywords, you want to look at the competition. The more niche you can get, the better.
- You can get stuck in the research phase FOREVER and it will stall your SEO efforts
- → MICKEY: Technical SEO