The foundation of SEO is all about keywords (and a rockin’ WordPress website of course). Come to this session and learn how to get more traffic, leads, and sales for your business by using the language of your customers, as well as some of the essential technical pieces and plugins that you need.
We’ll discuss the latest techniques and best practices regarding search engine optimization these days. We’ll look at some things that have changed over the past year, things that have stayed the same, and what to expect from Google in the coming months.
17. 4 Phases of Keyword Research
Phase 1: Brainstorm Keyword Possibilities
Phase 2: Verify Keyword Data & Add Words Google
Tells Us People Use
Phase 3: Keyword Prioritization and Selection
Phase 4: Assign Keywords to Content
19. Phase 1: Brainstorm Keyword
Possibilities
1. SEO Home base: Open up Excel
2. Brain Dump: Take 5 minutes and brainstorm ALL
the words you think you should rank
3. Add to that list:
• Google Autosuggest
• Poll a partner
• Poll your customers
• Peek in Google Analytics at “Queries”
22. Keyword Research Tips
Group Like Words Together … Put In As Many As You Can Think Of
Tips:
*don’t forget
plurals
*don’t forget
synonyms
*person, product
or service?
Horsinality:
Disconnect:
“horse training” vs “natural
horsemanship”
Love coach
Dating coach
Matchmaker
Matchmaking professional
Dating coaches
Matchmaking for men
park city utah fly fishing
park city fly fishing
park city utah trout fishing
park city trout fishing
service, guide, excursion,
Meeting planner
Conference organizer
Independent meeting
planner
Freelance meeting
planner
Event coordinator
33. Keyword Research Tips
1. Put in lots of combinations of words into
your research tool
2. Look through every option:
Pay attention to hidden gems: (LOW
Competition, HIGH Search Count)
3. Add all the reasonable keyword choices -
> export to Excel
35. Phase 3: Keyword Prioritization and
Selection
Dive in to the Excel Data
• Sort the keywords from high monthly search count to low
• OR – sort words alphabetically
• Look through words one by one
• Goal: shorten this list
• Eliminate
• Bold
• Highlight
• Understand the competition you’re up against
36.
37. Large companies have the benefit of an SEO team
Why Competitive Research Matters
38. Danger - Important Tip
The most important thing is to get started.
A half decent keyword is better than NO
keyword
59. GA & GWT(Google Analytics & Google
Webmaster Tools – your two new BFFs)
60. Google Analytics
Analytics will tell us:
• Device: Mobile, tablet or desktop
• Geographic locations
• Total visits
• Traffic sources
• Bounce rate/time on site
• New vs returning
• Popular pages
• Queries/Keywords
69. Takeaways
• Use the Keyword Planner Tool
• Understand who your keyword competition is
• Work on speeding up your site, optimize your
images, etc.
• Don’t worry about understanding it all - just get
started