This is from the book the Experience Economy. I was playing with my new macbook pro and thought i could do a nice visual to post. Considering we all talk about the brand experience at the moment. Its an interesting way to model how your create and continue to build your brand experiences

1. Experience
Absorption
The Experience
There are two main dimensions
that are important in an
experience:
1. Horizontal axis details the level of
Entertainment Educational
guest participation.
At one end passive participation with is not
involvement or influence from the customers. Passive Active
The other end involves active participation
whereby people are actively involved in the Participation Participation
experience
Esthetic Escapist