This deck was presented at Social Media Week Jakarta, February 25th, 2015. In discussing this case study, the theme was "Creating Integrated Campaign with Multichannel Approach". From this deck, you will see new ways to approach campaign, understand data can be used for multiple channels, and learn more about Demand Side Platform (DSP). How does data from your website audience help optimizing your campaigns in both paid channels and social media? Among many, one tool to do so is DSP. For more: info@microad.co.id.

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3. PAID
EARNEDOWNED
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7. DIGITAL PROPERTIES
CATALOG
WEBSITES
BLOG
MOBILE
EMAIL
EMBASSIES
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
LINKEDIN
PINTEREST
GOOGLE
OUTPOSTS
RELEVANT MESSAGE BOARDS
BLOGOSPHERE
INCENTIVE
AFFILIATE
BRAND AMBASSADOR
ADVERTISING
BANNERS
DISPLAY
PAID
ENDORSEMENTS
CONTENT
BUILD TRUST
EDUCATE
CURATE
UOC
REVIEWS
LOCATION-BASED SERVICES
INFLUENCERS
ENGAGEMENT
RESPONSE
ADVOCACY
LOYALTY
PARTNERSHIPS
CHARITIES
CO-BRANDING
CELEBRITIES
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10. *based on voting done by Gawker Media Group
http://co-op.kinja.com/three-best-sets-of-rechargeable-batteries-1649438969
80%Users voted
for them
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12. OWNED
Website, e-commerce site, partner e-commerce site
PAID
Google Display Network, Blade DSP (Demand Side
Platform), Facebook Ads, Retargeting (via DSP),
Video Ads
SOCIAL-OWNED
Facebook, Twitter 12

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16. Awareness journey
Sales journey
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19. A DSP (Demand Side Platform) is defined as:
“A system that allows buyers of digital
advertising inventory to manage multiple ad
exchange and data exchange accounts
through one interface.”
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21. Knowing audience,
effective campaigns
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23. Knowing audience,
effective campaigns
Multiple networks,
more coverage
Get more for your
money’s worth
One interface ,
consolidated reports
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24. 1. Faster results: Multichannel approach can drive
faster results.
2. Control your campaign: You can guide the user
journey between platforms. (website to social
media and vice versa)
3. Grow loyalty along time: Keep the database of
your past engaged users and launch a campaign
to them in the future period using retargeting or
audience targeting.
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