1. Venture Lab 2012
By “Alternative Way” team:
Migert Kapaj Ardita Shkurti
Gabriele Silivi Alfonso M. Marzano
Francesco Galella
1

2. Value Proposition
We propose a web service framework offering to users:
a - Entertainment by means of beta-applications use;
b - Early access to most recent and famous Videogames and Mobile
applications;
c - Team net playing;
d - Gain credits based on frequency of games use and feedback
given;
e - Spend these credits on social events registrations, renew or
discount for applications (contact offered from our web service) of
major interests, discount on hardware platforms;
f - Socialize with people of same interests in the net developed
through our web service.
2

3. Experiments
Our idea has been tested on our friendship circles by means of personal
interviews. We obtained a total of 240 answers and classified the information
obtained as follows:
I. Potential user point of view
Main issues asked to our interviewees from a user viewpoint were:
1.1 Interest on trying most recent videogames versions that have not been
launched to public use yet;
1.2 Associate this interest with profit benefits, such as discounts on new
licenses, in exchange for the provided feedback;
1.3 Socialize and share ideas and opinions with people of same interests
on the accessed applications;
1.4 Get involved more deeply participating on organized events related to
applications of interest, which include guaranteed fun, socializing and
awards for most active users.
3

4. Experiments (2)
II. Potential customer point of view
Main issues asked to our interviewees from a customer viewpoint were:
2.1 Interest on accessing a wide-network of users (potential customers)
interested on their applications by means of a specialized web-service party;
2.2 Disponibility of granting with a discount new application Releases, to users
recommended from web-service party;
2.3 Associate this interest with professional feedback collections from the web
service party, in exchange for payment;
2.4 Considering advertisement on the web-service party (particularly if
many of their concurrents have also considered this opportunity);
2.5 Considering quality assessment certification from the web-service
party (particularly if many of their concurrents have also considered this
opportunity and the web-service party is seen as kind of standard in the field).
4

5. Results
Users viewpoint
Interests on entertainment
90.00%
web/mobile apps
80.00%
70.00% Interest on early access to
entertainment applications
60.00%
50.00% Benefits in exchange for feedback
40.00%
30.00% Share ideas/opinions on applications
of interest
20.00%
10.00% Attend events related to applications
that provide socializing and awards
0.00% for most active users
Yes answers No answers Conditional
answers
5

6. Results (2)
Customers viewpoint
Interest on accessing a wide-
100.00% network of potential customers
90.00%
Disponiblity of granting discounts
80.00%
to most active users of the
70.00% network accessed for new
application Releases
60.00% Acquire professional feedback in
exchange for payment
50.00%
40.00% Consider advertisement on the
30.00% web-page of the network
20.00%
Consider quality assessment
10.00% certification
0.00%
Yes answers No answers Conditional
answers
6

7. Findings
After the performed interviews, we classified the collected
information into the charts presented in the two previous slides.
We observed that the majority of the subpoints of our value
proposition was confermed from both potential user viewpoint and
potential customer viewpoint as we resume in the showed pie
charts.
Conditional
answers
Users viewpoint Customers viewpoint
10% Conditional
No answers Yes
answers Yes 40% answers
29% answers 60%
61% No
answers
0%
7

8. Considerations
After the collected opinions we decided to reorganize the business model, allocating
more conviction on issues to which interviewees answered in a conditional way. In
this way we could turn these issues into positive points of interest for our potential
users and customers.
Such issues are:
• Providing possibilities of short, simple and fast feedback avoiding as much as
possible the waste of time to who will give it;
• Strengthen our staff assigned at users feedback analysis, transferring most of
elaboration effort from users side to staff side;
• Stimulate opinions exchange among users, related to the applications that we
want to test;
• Organize high quality events with noticable and desirable awards stimulating
competition among users on issues related to applications we want to test;
• Not taking into account great companies for discounts or feedback under
payment, since most of the time they have their customers market guaranteed and
they are provided with an inner quality assessment team;
• Customized trade-off between professional feedback supply and payment
required, depending on the enterprise;
• Efforts on enlarging the users platform in all ways possible and as fast as possible;
• Postponing the issue of quality assessment certifications to a peak success period
of the framework  8

9. KEY KEY SERVICES RELATIONSHIPS CLIENTS
PARTNER ACTIVITIES
To users and customers: Access - Data analysis through tracing
-Development, Maintenance and to "Alternative Way" web customer and users interests Companies that want to
Software service: high - Time to time surveys to both
Optimization of mobile client test/advertise/assess/sell
Enterprises, especially for quality, security, customized clients and users, on opinions of
application of "Alternative way" their web/mobile
entertainment attention and evaluation service improvement
Web Service entertainment applications
Hardware - Periodically Social Events
--Agreements with affirmed web
Enterprises, producing To users and customers: Feel organization
gaming companies for People interested on our
Hardware platforms for real and unique evaluation and - Periodically Kick-off meetings
advertisement (ex Farm games) discounted entertainment
Entertainment Software appreciation of your activities schedule
- High attention on CRM policies applications/ entertainment
Software Houses/Indie To users: Early access to - Techincal staff with face-to-face
- Developing the portal hardware platform
Programmers Videogames and Mobile apps advertisement
- Allowing people to early access a
Distribution companies To users: Enjoy team net -Periodically competition
videogame/software and, while Companies interested on
testing it, gaining credits. playing events/games organization advertisement on our
To users: Gain credits and -Customer support regarding website
spend them on social credit distribution/software house
KEY events/licence renew or support
RESOURCES Companies that want to
discount for applications of CHANNELS launch their Games/Apps
major interest/discounts on and reduce the beta-testing
games hardware platforms costs, while generating
To users: Socialize with people Website Hype.
Web Service of same interests Mobile
Working Staff To customers: Access a wide Advertising on websites like MMO- Entertainment Software
CRM policies network of Beta Testers and champion or magazines like Game Enterprises to Upload their
A container that allows people collect thousands of Feedbacks Informer. applications
to run Apps on their mobile and Bug Reports Viral campaign (we will figure out
devices without compromising To customers: Access a wide something) USERS:
vendor policies (like a sandbox) network of potential customers
Documentation of Know-How Computer and mobile
for your entertainment smartphone single users
software/hardware platforms with internet access
To customers: Get a must Gamers
opportunity of advertisment Freelance Beta Testers
To clients: Get a certified Anyone. Really.
quality assessment.
COST CENTRES REVENUE STREAMS
Software-to-test Companies, Viral marketing
% on earnings from hardware or software application sales through our web
service
Working Staff Costs, Fees & Bills, Hardware/Software/Offices Costs
% on earnings from face-to-face events organization
Advertisement, Awards of organized competitions
Earnings on kick-off meatings by means of moderate registration prices
Developing the Website and the underlying network architecture.
offering free registration to the first 20/range ones 9
Acquiring contracts with the software houses.
Enabling advertisement of third party companies on our framework