2. Example of Local+Social+Mobile Check-In at the Lobby bar and receive special offer.

3. Example of Local+Social+Mobile

4. What are the objectives of each campaign James Hotel Lobby Bar: Propose special offers Increase bar’s activity Develop hotel’s brand awareness Provide guest unique experience Be connected with mobile costumers Attract potentials clients Be competitive on the market

5. What are the objectives of each campaign Brooklyn Museum: Create a community Encourage visitors to come back Increase the visits Visitors are the principals actors in recommending the museum Develop the interactions and engage visitors.

6. What social tools are used in each campaign Brooklyn Museum: James Hotel Lobby Bar

8. Amount of sales