3. Cloud Computing in a nutshell A style of Computing where scalable and elastic IT capabilities are provided as a service to multiple customers using Internet technologies – Gartner; Technically speaking it is the convergence of three main topics: Virtualization; Utility Computing; SaaS; From a business perspective it allows customers to avoid capital expenditure (CapEx) on hardware, software, avoiding the ROI risk; ?
4. Drive Factors Decreasing costs due to the economies of scale: Utility Computing; Multi Tenancy (picture Office Buildings); Those who will not move to the cloud will become uncompetitive Faster to move to new geographies Three step story: Globalizationhas affected the business model The business model needs a new supply chain Cloud is the new paradigm for the supply chain
7. Who are the players? Infrastructure Providers: Amazon - AWS GoGrid Rackspace Platform Providers: Microsoft - Windows Azure Google – App Engine Salesforce.com – Force.com Application Providers: Google – Google Apps Salesforce.com Workday
9. Perspectives By 2012, 20% of businesses will own no IT assets - Gartner By 2012, India-centric IT service companies will represent 20% of the leading cloud aggregators in the market - Gartner The Cloud Computing market will reach $55B by 2014 - IDC Cloud computing is the “Big Switch” in technology - Nicholas Carr
10.
11. Electricity remained important to companies– focus was on how to use, not how to make490,000 active developers 52B objects on S3 Source: Nick Carr, ‘The Big Switch’ and Appirio.com
12. What are others doing? Cloud Strategy Cloud Migration Cloud Development Cloud Management Cloudsourcing
13. Appirio Case Study Cloud Solution Provider that offers both products and professional services Founded in 2006 has offices in US and Japan “America’s Most Promising Startup” award by BusinessWeek Main product – CloudWorks: Cloud broker technology Unifies identity, security, data, context and business object definitions across Salesforce, Workday and Google Apps Over 180 projects in 4 years for Motorola, Japan Post, Avon, Dolby, Thomson Reuters, etc.
15. Conclusion Cloud Computing is an increasing market that will reach $55 billion by 2014 - IDC Major players like Amazon, Google and Salesforce.com will earn over $150 million in 2010 from Cloud Computing New businesses will choose SaaS over the software on premises model There is enough expertize in the current European software outsourcing world to contribute to this market cloud
17. References Cloud Computing, wikipedia.comhttp://en.wikipedia.org/wiki/Cloud_computing Google in India’s Cloud, forbes.comhttp://www.forbes.com/2010/08/11/forbes-india-google-in-indias-cloud_3.html AWS Case Studies, amazon.comhttp://aws.amazon.com/solutions/case-studies/ How Big is Amazon’s Cloud Computing Business, gigaom.comhttp://gigaom.com/2010/08/02/amazon-web-services-revenues/ IDC: One third of all software delivered via Cloud in 2014, erpcloudnews.comhttp://erpcloudnews.com/2010/08/idc-one-third-of-all-software-delivered-via-cloud-in-2014/