How a researcher can create a personal brand
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My experiences about creating personal brand as a researcher with social network services
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How a researcher can create a personal brand
- 1. How a ResearcherCanCreate a PersonalBrand on Social media? Miia ÄkkinenPh.D. StudentAalto UniversitySchool of Economics Feb 28, 2011
- 2. Offlineactivities Academicpublications Academicconferences and seminars Business writings Business conferences
- 3. My situation Working at home Notattendingconferences a lot Q:How to find my network? How to makepeopleknowabout my knowledge?A:Online. Connectwithpeople on socialnetworkservices. Makeyourknowledgevisible.
- 4. My trialswithonlineactivities A personal Facebook profile (Finnish) Newsletter (e-mail) (Finnish) A blog for studies (English) A blog for business (Finnish) A personalTwitteraccount (Finnish, English) A personal Facebook page (English) A Facebook page for business (Finnish) A Twitteraccount for business (Finnish)
- 5. What I am doingnow to strengthen my personalbrand as a social media researcher and expert? Linkedinaccount Personal Facebook page Twitteraccount(find the rightpeople to follow) Blogging Status updatesrelated to research in FB, T, L Tellabout new blogposts on FB, T, L
- 6. My nextsteps A goodplan for contentcreation Getowndomain Paid vs. owned vs. earnedpublicity Analyzingprocedures Networkingwithotherresearchers Takepart in LinkedIn discussions in relevantgroups Comment on otherblogs
- 7. Yournextsteps? Createpresence in LinkedIn, Twitter, Facebook Join relevant LinkedIn groups Findfollowers on Twitter Startbloggingaboutyourtopic Connectthesetools Contact me ifyouneed help in this:@miiaakkinenmiia.akkinen@aalto.fi