Let's talk about content design considerations for the latest trends in new consumer technology: - Amazon Echo, Google Home, Siri: Voice Command Navigation, Audio Content Delivery - Bluetooth Beacons: Narrowcasting, Mobile App Easter Eggs, AR Augmented Reality - Chat Bot & SMS Text: AI Algorithms, Message Mapping - Mobile IP Tracking & Retargeting: Event SEO, Geo-fenced Content - VR Virtual Reality: 360 degree Photography & Video Transcribe, transpose, or rethink your content design for the technology innovations now being adopted by more and more audiences near and dear to you! Craft Content Nashville 2017 - #CCN17

1. Craft Content Nashville 2017 - #CCN17
Content Design for
#CCN17NewTech

3. Content Design for Shiny Objects
● - Amazon Echo, Google Home, Siri
○ Voice Command Navigation, Audio Content Delivery
● - Bluetooth Beacons
○ Narrowcasting, Mobile App Easter Eggs, AR Augmented Reality
● - Chat Bot & SMS Text
○ AI Algorithms, Message Mapping
● - Mobile IP Tracking & Retargeting
○ Event SEO, Geo-fenced Content
● - VR Virtual Reality
○ 360 degree Photography & Video

9. Amazon Echo, Google Home, Siri
● Conversational Engagement
● Voice Command Navigation
○ The Star Trek effect
○ Universal / Intuitive commands
○ The verbal swipe
● Audio Content Delivery
○ Relevance & Intent
○ Control
○ Noam Chomsky

10. Amazon Echo, Google Home, Siri
● Q&A Database
○ Customer Service
○ Mindmapping
● Quality Assurance
○ Agile Development
○ Content Cycle

11. Bluetooth Beacons
● Location-based Marketing
○ LBMA Location Based Marketing Assoc
○ Relevance & Intent: Person, Place & Thing
● Narrowcasting
○ Business Card, Menu/Specials, Museum
Tour, In-store Coupons, Real Estate Info,
Insurance ID
● Mobile App Easter Eggs
○ Coupons, Loyalty Programs, Blue Light
Specials, Retargeting, Upselling
● AR Augmented Reality

12. Chat Bot & SMS Text
● Programmed Interactions
● AI Algorithms
○ Pathfinding & Machine Learning
○ Blockchain
● Chat & Text Message Mapping
○ Map / Drip Campaign Flowchart
○ Q&A Database
○ Quality Assurance
■ Agile Development

13. Mobile IP Tracking & Retargeting
● Location Based Re-Engagement
● Event SEO
○ All mobile IP addresses, specific
location & time
○ Retargeting with display, search &
affiliate ads
○ Keywords from event SEO, location,
demographics, etc.
● Geo-fenced Content
○ Retailer 6-mile radius

14. VR Virtual Reality
● Experience Marketing - Virtual Event
○ Time & senses: Visual &
auditory, some tactile
○ Can taste & smell be far behind?
● 360 degree Photography & Video
○ Immersive experience scripting
○ Agency
● Next:
○ Technology integrations:
■ AI/Chat bots, LBM, Virtual
Beacons, Voice Interface

15. Content Design for Shiny Objects
● The Medium is the Massage
● Conversational Engagement
● Location Based Marketing
● Programmed Interactions
● Mobile IP Re-Engagement
● Experience Marketing Virtual Events
Relevance - Intent - Agency

16. Content Design for Shiny Objects - #CCN17NewTech
Bayard Saunders
MiiA Communications
@miiacom
http://miia.com
615-866-2340
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