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Social Tech Ideation
1. Social Technologies in Supporting
Idea Generation
LUT Innovation Seminar 17.12.2012
PhD, senior researcher Miia Kosonen
Lappeenranta University of Technology, School of Business
2. Social Technologies – What’s New
For Ideation?
Before In the age of social technologies
One-way communication Two-way or many-to-many communication
Knowledge dissemination Knowledge collaboration – working together
online, evaluating, rating
Information gatekeepers and closed
distribution
Open to all users, you may see what others
have produced
Initiated by businesses– typically
asking for customer input or opinion
Shared responsibility – anyone can suggest
improvements
Company-driven Customer-driven
Social technologies refer to a set of communication or collaboration
technologies that support open and transparent knowledge sharing
and creation within a collective.
e.g. wikis, shared workspaces, blogs, discussion forums, social networking tools
3. Social Media Tools for PD Support
Activities Tools
Identifying weak signals Social media monitoring and analytics
Needs analysis, future scenarios Social networking tools, virtual worlds
Getting feedback Blogs
Idea generation Wikis, virtual worlds, social workspaces
Innovation contests Blogs, microblogs
Marketing research Microblogs
Shared problem solving Instant messaging, social networking tools, e.g. Yammer
Product design Social workspaces
Product and concept testing Virtual worlds
Launch Blogs, virtual worlds
Measuring reputation Social media monitoring and analytics
Customer support Wikis, blogs, instant messaging
Modified from Kärkkäinen, H., Jussila J. & Janhonen, J. (2011). Managing Customer Information and
Knowledge with Social Media in B2B Companies. See http://www.tut.fi/soita
4. What Explains User Participation in
Sharing Ideas Online?
e.g. Füller et al., 2008, Wu and Fang 2010, Gan et al., 2012, Kosonen et al., 2012
MOTIVATION AND
EXPECTED BENEFITS
SKILLS
CREATIVITY AND
INNOVATIVENESS
TASK INVOLVEMENT
BRAND KNOWLEDGE
USER INTERACTION
QUANTITY AND
QUALITY OF IDEAS
5. Reasons for not sharing/commenting
ideas – case IdeasProject
Kosonen M., Gan C., Blomqvist K. & Vanhala M. (2012). Users’ motivations and knowledge sharing in an online
innovation community. ISPIM 2012, Barcelona, 17-20 June, 2012.
6. Reasons for not sharing/commenting
ideas – case IdeasProject
Kosonen M., Gan C., Blomqvist K. & Vanhala M. (2012). Users’ motivations and knowledge sharing in an online
innovation community. ISPIM 2012, Barcelona, 17-20 June, 2012.