online marketing by SBC

5. SBC’s supporting programs

6. SBC’s supporting programs

7. SBC’s supporting programs

8. SBC’s supporting programs

9. On-line marketing & Glocalization

10. On-line marketing & Glocalization

11. On-line marketing & Glocalization
Online exhibition by theme, category
Advertisement, marketing support
- Product/company information
- Business offer, top-line exposure on search engine,
SNS, etc.
Online export section (Localization marketing)
-7 different language service including Indonesia,
Vietnam and Russia
Integrated search for global B2B site
B2C(e-bay, amazon, Rakuten, Taobao) link
Information on buying offer from overseas buyers
Business intermediary with overseas
buyers(BMS/VAP)
Trade consultation/marketing education

12. On-line marketing & Glocalization
One Stop support from meeting with overseas
buyers, written/verbal translation, trade
consultation
to export, to offer customized export support for
each stages of export process
Product site development
Global e-market advertisement
Buyer marketing
Strategy marketing
Respond to inquiries
Handling trade matters
Stage
Buyer target marketing with focus on emerging,
non-English speaking markets
Category Spanish Portuguese Total
Site Open 14.6 13.6
8 Taget-
section
No. of
Products
223 192 1,672
Export value
($)
2,531,791 19,299 11,529,561
Inquiries 1,309 481 8,865

13. On-line marketing & Glocalization

14. On-line marketing & Glocalization

15. On-line marketing & Glocalization
Step-by-step support for SMEs trade activities
from inquiry verification to follow-up management
after export contract signing

16. On-line marketing & Glocalization
Category Result
BMS(Business Matching Service) 2,200 cases
VAP(Visitor Assistance Program) 130 cases
No. of Export start-up 70 cases
Inquiries 700 cases

17. On-line marketing & Glocalization

18. On-line marketing & Glocalization

19. On-line marketing & Glocalization

20. On-line marketing & Glocalization