As you can see Kartra is still young, more or less 14 months old and it is important that these kind of topics that we see materializing before our eyes are creating roads for people to learn more about Kartra. Kartra takes it to an incredible level where they call it BAM or what we also call Behavioral Adaptive Marketing where you can literally have different auto emails going out to different individuals. What is really interesting here is that you can literally target each individual lead almost as if you were personally watching their behavior and watching what they are doing. https://home.kartra.com/BAM_Awesome_Kartra_Feature