How To Be A One-Person Link Building Army
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Link building is hard work, especially on limited resources. Mike will go over how to use tools, automation, and relationships to build links with minimal resources.
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How To Be A One-Person Link Building Army
- 1. #MozCon Mike Arnesen SEO Team Manager, SwellPath How To Be A One-Person Link Building Army
- 2. @mike_arnesen …but link building is haaard!
- 5. @mike_arnesen Warning: Getting links is habit-forming
- 6. @mike_arnesen Link building is a fading tactic anyway.
- 7. @mike_arnesen Time to stop whining It’s time to start building links
- 8. @mike_arnesen Against impossible odds, you can still build links like a champion
- 9. @mike_arnesen It CAN be done!
- 10. @mike_arnesen Do whatever you can, whenever you can. Leverage tools, processes, & relationships.
- 12. @mike_arnesen Efficiency 1. Grab a URL 2. Drop into Page2RSS.com 3. Have IFTTT email you when new results are added to the RSS Great for blogs, author pages, Just Discovered Links.
- 13. @mike_arnesen Efficiency Track brand mentions, competitors, snippets of text.
- 14. @mike_arnesen Efficiency Fresh Web Explorer is great, too! Needs some automation.
- 15. @mike_arnesen smilesoftware.com/TextExpander/ Efficiency Save time with dynamic text snippets
- 16. @mike_arnesen Efficiency More effective outreach with handwritten notes!
- 17. @mike_arnesen Efficiency Branch out into related topics.
- 18. @mike_arnesen Agility Be nimble and opportunistic. Your mobile device is a competitive advantage!
- 19. @mike_arnesen Agility Interact faster, reach out sooner, get links quicker.
- 20. @mike_arnesen Agility Prospecting tools run in the background and save you time.
- 21. @mike_arnesen Linkability Technical tricks and enhancements can make content notable.
- 22. @mike_arnesen Linkability Implement attention-grabbing new technology
- 23. @mike_arnesen Linkability What is your reason? - Simon Sinek “People don’t buy what you do, they buy why you do it.”
- 24. @mike_arnesen Linkability #RES (Real Expert Sh*t) Be a real expert. Don’t be afraid to specialize.
- 25. @mike_arnesen Linkability “Give up this Renaissance man, dilettante b***sh** of doing a lot of different things (and none of them very well by real standards). Get to the guts of one thing” - Mark Twight Be a real expert. Don’t be afraid to specialize.
- 26. @mike_arnesen Serendipity Source: moz.com/rand/manufacturing-serendipity/ It works for link building, too!
- 27. @mike_arnesen Serendipity How about an AMA on Inbound.org or Reddit?
- 28. @mike_arnesen Serendipity ID advocates using tools and analytics. Make them your BFFs!
- 29. @mike_arnesen Serendipity Don’t just build links; earn links.
- 30. @mike_arnesen You are efficient, agile, linkable, serendipitous.
- 31. #MozCon Link Bundle of Tools & Resources: http://bit.ly/mozconmike