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Tourism
The High Growth Industry
Where Countries Generate 20x to 400x
More Money than they Spend
1
Overview
1. Many underexploited exist around the world.
2. Travel & Tourism generate among the highest ROI.
3. One of the ...
The Fifth Largest
Industry in the World
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economi...
World’s Second Largest Employer –
8.7% of Workforce
Source: The Economic Advantages of Travel & Tourism, November 2012, Ox...
Among the Fastest Growing Industries
4.2% CAGR
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford ...
Benefiting Developed AND
Developing Countries
Source: World Travel and Tourism Council (WTTC) 2011
6
Tourism The Growth In...
Source: http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/2030_global_0.pdf
7
Becoming Even More Popular
In Developi...
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 3
8
Disparities Of Contribution t...
Destination Marketing
Governments Generate 200x+
More Money Than They Spend!
Source: The Economic Advantages of Travel & T...
Destination Marketing
Governments Generate 200x+
More Money Than They Spend!
Source: The Economic Advantages of Travel & T...
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 28
11
But Represents a Very Small...
Sample Tourism Revenues to
Promo Expense Ratio
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford ...
Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 32
13
Canada Tourism Revenues and...
Sample
Tourism Revenue to Promo
Expense Ratio (cont’d)
Source: The Economic Advantages of Travel & Tourism, November 2012,...
Demographics Change
15
Tourism The Growth Industry
Demographics Change
16
Tourism The Growth Industry
Demographics Change
17
Tourism The Growth Industry
18
Changes Present New Opportunities
Tourism The Growth Industry
Some Countries Are Better At It Than Others
Some Winners
19
285% 390% 518% 327% 323% 335% 441% 929% 360% 654% 466% 784% 50...
Some Countries Are Better At It Than Others
Some Laggards
20
95% 89% 155% 130% 130% 173% 160% 168% 132% 98% 101%
0
500,000...
Some Countries Make A lot of $ Per Tourist
21
1995-2012
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Tourism The Growth In...
22
1995-2012
$0
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
Some Countries Make Little Per Tourist
Tourism The Gro...
But Change Is Inevitable
23
Countries
2012 Growth
(%)
Countries
2013 – 2023
Growth (%)
Qatar 29.9 Angola 9.7
Kyrgyzstan 26...
But Change Is Inevitable
24
But Change Is Inevitable
Tourism The Growth Industry
But Change Is Inevitable
25Source: http://skift.com/2013/03/13/the-worlds-fastest-growing-countries-in-travel/
Countries
2...
But Change Is Inevitable
26
Cancun Mexico
Source: https://aclarando.wordpress.com/category/antes-y-ahora/
Tourism The Grow...
But Change Is Inevitable
27
Shanghai, China, 1990-2010
Source: http://jpgamboa.com/
Tourism The Growth Industry
But Change Is Inevitable
28
Dubai
Source: http://www.dubainight.com/mag/dubz/dubai-1980-2012,28,8929.html
Tourism The Grow...
Change Is Inevitable
Examples
29
Punta Cana, Dominican Republic 1980-2010
Source: http://puntacanatv.com/punta-cana-histor...
Elements of Tourism Promotions
30
1. Favorable Political Climate
2. Infrastructure
3. Natural / Historical Resources
4. MA...
•Investor Relations
•Capital Advisory
•Joint Ventures
•Business Development
By Size, Specialty and Location
Critical Missi...
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Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend

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Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend

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Tourism The Growth Industry Where Governments Make 20x to 400x More Money Than They Spend

  1. 1. Tourism The High Growth Industry Where Countries Generate 20x to 400x More Money than they Spend 1
  2. 2. Overview 1. Many underexploited exist around the world. 2. Travel & Tourism generate among the highest ROI. 3. One of the highest impact ways of boosting the economy and contributing growing prosperity of workers is through tourism. 2 Tourism The Growth Industry
  3. 3. The Fifth Largest Industry in the World Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 2 3 Tourism The Growth Industry
  4. 4. World’s Second Largest Employer – 8.7% of Workforce Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 3 4 Tourism The Growth Industry
  5. 5. Among the Fastest Growing Industries 4.2% CAGR Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 3 5 Tourism The Growth Industry
  6. 6. Benefiting Developed AND Developing Countries Source: World Travel and Tourism Council (WTTC) 2011 6 Tourism The Growth Industry
  7. 7. Source: http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/2030_global_0.pdf 7 Becoming Even More Popular In Developing Countries Tourism The Growth Industry
  8. 8. Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 3 8 Disparities Of Contribution to GDP Indicates Opportunities Tourism The Growth Industry
  9. 9. Destination Marketing Governments Generate 200x+ More Money Than They Spend! Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 28 9 Government Expenditures on Tourism Promotion as a % of Tourism Revenue Tourism The Growth Industry
  10. 10. Destination Marketing Governments Generate 200x+ More Money Than They Spend! Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 28 10 Tourism The Growth Industry
  11. 11. Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 28 11 But Represents a Very Small Fraction of Total Budgets Tourism The Growth Industry
  12. 12. Sample Tourism Revenues to Promo Expense Ratio Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, pp. 33 12 Denmark 12:1 Scotland 20:1 Australia 64:1 Colorado 193:1 Arizona 180:1 Florida 147:1 Oregon 134:1 Montana 50:1 Michigan 49:1 Missouri 47:1 Tourism The Growth Industry
  13. 13. Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 32 13 Canada Tourism Revenues and ROI by Country targeted Sample Tourism to Promo Expense Ratio (cont’d) Tourism The Growth Industry
  14. 14. Sample Tourism Revenue to Promo Expense Ratio (cont’d) Source: The Economic Advantages of Travel & Tourism, November 2012, Oxford Economics, p. 32 14 California Tourism Revenues by Country targeted and Return Tourism The Growth Industry
  15. 15. Demographics Change 15 Tourism The Growth Industry
  16. 16. Demographics Change 16 Tourism The Growth Industry
  17. 17. Demographics Change 17 Tourism The Growth Industry
  18. 18. 18 Changes Present New Opportunities Tourism The Growth Industry
  19. 19. Some Countries Are Better At It Than Others Some Winners 19 285% 390% 518% 327% 323% 335% 441% 929% 360% 654% 466% 784% 504% 1925% 0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 International Tourists 1995-2012 Worldwide Growth: 268% Tourism The Growth Industry
  20. 20. Some Countries Are Better At It Than Others Some Laggards 20 95% 89% 155% 130% 130% 173% 160% 168% 132% 98% 101% 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 International Tourists 1995-2012 Worldwide Growth: 268% Tourism The Growth Industry
  21. 21. Some Countries Make A lot of $ Per Tourist 21 1995-2012 $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 Tourism The Growth Industry
  22. 22. 22 1995-2012 $0 $100 $200 $300 $400 $500 $600 $700 $800 $900 $1,000 Some Countries Make Little Per Tourist Tourism The Growth Industry
  23. 23. But Change Is Inevitable 23 Countries 2012 Growth (%) Countries 2013 – 2023 Growth (%) Qatar 29.9 Angola 9.7 Kyrgyzstan 26.9 China 9.1 Vanuatu 21.6 India 7.9 Azerbaijan 21.3 Namibia 7.8 Belarus 18 Thailand 7.2 Tunisia 16.4 Philippines 6.9 Uzbekistan 16.3 Vietnam 6.8 Kazakhstan 11.6 Montenegro 6.7 Jordan 10.7 Cape Verde 6.7 Chile 10.7 Mongolia 6.6 Fastest growing: Spending on leisure travel in 2012 (left) and forecast from 2013 – 2023 (right) Source: http://skift.com/2013/03/13/the-worlds-fastest-growing-countries-in-travel/ Tourism The Growth Industry
  24. 24. But Change Is Inevitable 24 But Change Is Inevitable Tourism The Growth Industry
  25. 25. But Change Is Inevitable 25Source: http://skift.com/2013/03/13/the-worlds-fastest-growing-countries-in-travel/ Countries 2012 Growth (%) Countries 2013 – 2023 Growth (%) Botswana 21.9 Montenegro 10 Armenia 21.7 China 9.2 Thailand 19.6 Zambia 9 Ivory Coast 19.2 Thailand 8.1 Malaysia 18.4 Gambia 8 Cambodia 18.2 Cape Verde 7.9 Qatar 16.9 Macau 7.8 Malawi 15.5 Pakistan 7.8 Hong Kong 15.1 Brazil 7.8 Congo 13.9 Iraq 7.6 Fastest growing: Capital investment in Travel and Tourism in 2012 (left) and forecast from 2013 – 2023 (right) Tourism The Growth Industry
  26. 26. But Change Is Inevitable 26 Cancun Mexico Source: https://aclarando.wordpress.com/category/antes-y-ahora/ Tourism The Growth Industry
  27. 27. But Change Is Inevitable 27 Shanghai, China, 1990-2010 Source: http://jpgamboa.com/ Tourism The Growth Industry
  28. 28. But Change Is Inevitable 28 Dubai Source: http://www.dubainight.com/mag/dubz/dubai-1980-2012,28,8929.html Tourism The Growth Industry
  29. 29. Change Is Inevitable Examples 29 Punta Cana, Dominican Republic 1980-2010 Source: http://puntacanatv.com/punta-cana-history.html; Source: http://media-cdn.tripadvisor.com/media/photo-s/05/a2/2c/be/breathless- punta-cana.jpg Tourism The Growth Industry
  30. 30. Elements of Tourism Promotions 30 1. Favorable Political Climate 2. Infrastructure 3. Natural / Historical Resources 4. MARKETING mike@criticalmissionconsulting.com Tourism The Growth Industry
  31. 31. •Investor Relations •Capital Advisory •Joint Ventures •Business Development By Size, Specialty and Location Critical Mission Partners Get There Faster 31mike@criticalmissionconsulting.com Thank You

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