Glass viewoverviewdeck newchapterentertainment

Social Video in the Marketing World
Audience | Context | Relevance

Social Video
A picture is worth a thousand words
Video is worth a million
At GlassView, we know Social Video, and we see
the opportunity to take it to another level

TV
• Mass awareness
• Push Medium
• No real interaction with
consumer
• Limited Targeting with
built in excess (waste)
• Limited Analytics
• Rapid brand building
Banner Ads
• Interactive
• Push Medium
• CPM Based with built in
excess (waste)
• Incredibly low engagement
• Limited Analytics
Social Video
• Interactive
• Advanced Analytics
• Targeted, User Initiated (no
waste)
• Incredibly high engagement
• Drive user action
• Deliver on social media KPIs
Analog, Digital, Social

Shareability relies both on targeting
and relevance.
Budweiser Puppy
Love
50,925,234 Views
GEICO Hump Day
22,145,144 Views
Dove Real Beauty
Sketches
63,363,172 Views
Social Video
Air France –
France is in the
Air
48,954,071 Views

“A high-impact recommendation from a trusted friend
conveying a relevant message is up to 50x more likely to
trigger a purchase than a low-impact recommendation.“
— McKinsey Quarterly
7%
Purchase
33%
Talk to someone
22%
Search online
15%
Go to Store
46% Take action after
viewing social video ad
94 % of people are now enriching the
online video experience by multi-
tasking with emails, texts, messages,
cellphones, and social networks
watching social video are multi-taking
on
Social Viewer Action

187.8 million people in the US watched 46.6 billion online
content videos in July 2014. The average American spent more
than 17 hours watching online video. (comScore)
10% of online video is viewed on
a mobile device
Sources: Marketingcharts.com, Online Publishers Association
80% of users recall a video ad
they viewed in the past 30 days
Why Social Video on the Open Web?

Global & Platform Overarching
Source: comScore, July 2014
36,274
250,489
132,768134,051
UniqueMonthlyVisitorsinthousands
Reach
In-Stream &
Viewable
Online & Offline
Behavioral Targeting
Guaranteed Volumes
at Fixed CPCV
Prominent Sharing &
Branding
Independently
Audited

The Solution
GlassView Media
Discovery & Analysis | Strategize |
Deliver & Optimize | Quantify

Brand strategy and campaign goals for video content
IN-PAGE
$$$
$
Awareness
Action
Attention
Advocacy
PRICE
IN-Feed
IN-Stream
Discovery & Analysis

Mobile
Comprehensive Media Mix
2,000+ Publishers; 25,000+ Sites; access to 4 million Advertising Zones
Social GamingPremium Sites Contextual Blogs Content Discovery
Strategize

98% US POTENTIAL REACH
COMSCORE
Demographics Geography Behavior Offline Behavior TV Synch
60+ Data Providers
Strategize

Key Influencers 2000+ Bloggers
Blogosphere Activation
Strategize
Sponsored posts via GlassViews Blogger Outreach Team.
Aim to reach campaign goals in a native environment with
editorially driven sponsored posts.
Utilize Assets & Directions from the client, but influencers will
advocate for the brand in the look and feel of the influencers/
Bloggers/ Editors voice.
“Inspiration Packs” include brand-approved campaign details
& art assets
Write-ups about your content are incorporated into native
editorial content – player does NOT look like an ad
GlassView encourages publishers to activate their social
media streams to amplify your brand
The result: Tracked high-quality blog posts about
your brand to targeted, passion-based audiences

Branded Video Player
Deliver
1. Brand Bar
2. Customizable Share Options
3. Social Annotations
1
3
2

Inventory Agnostic
IN-STREAM
• “Skip button” after 5 seconds
• Programmatic delivery via DSPs & advanced
data targeting
• Supports 3rd-party tracking & brand safety
• CPCV
IN-PAGE
• User-initiated, click-to-play
• Network-based delivery
• Customized sharing & apps
• Supports 3rd-party tracking
• CPV
IN-FEED
• User-initiated, click-to-play
• Network-based delivery
• Customized sharing & apps
• Supports 3rd-party tracking
• CPV
skip
Deliver

94% of people are now enriching the video experience online by multi-tasking with
emails, text message, cell phones, and social networks while we watch videos.
Which means consumers are much more likely to interact with a brand message.
Desktop
Mobile
Tablet
Deliver Platform Agnostic

CREATIVE TESTING TO ENHANCE WHAT WORKS,
Real Time Optimizations for Creative &Media Distribution
• Proprietary algorithm
• Quantify content intrinsic shareability
• Optimize earned media
• Boost shareability of creative
• Customize player configuration
• Optimize media planning
• 80% Confidence level
• Experienced, industry leader
oversees Account Management
GlassView
Effect TM
Average
%ofSharing
Optimize

Performance
GlassView is social video run with precision

COMPREHENSIVE CAMPAIGN REPORTING
• Real-time reporting
• 100+ metrics
• Weekly status updates
• Wrap Up Review
& Recommendations
• 3rd Party Certified Results
• Brand-uplift reporting available
upon request
Day Views Clicks CTR
1 526 26 4.94%
2 5,405 309 5.72%
3 28,282 1,490 5.27%
4 48,569 2,674 5.51%
5 40,992 2,057 5.02%
6 35,130 1,145 3.26
7 1,364 77 5.65
Total 7,778 5.05%
Reports
Awareness Engagement
159,742
Views
7,752
Clicks
43
Placements
4.85%
CTR
121
Days Watched
15
Screenshots
Generate Videos
Quantify

Added-Value Visibility
100% Guaranteed Views: Interactive, Designed for
Shares or Completions
The GlassView Solution
Expert, Immediate, Attentive Campaign Optimization
Access Top Tier Sites
Transparency in Reporting

Our Friends & Partners

Dennis Colon
Executive Director of Revenue and Operations at Condé Nast
Brand, Agency and Publisher Expertise
Gregory Barker
Former UK Minister of Energy and Climate Change (and close personal
alloy to Prime Minister David Cameron).
Jim Porçarelli
Co-Founder of MediaCom North America.
Renaud Dutreil
Former Chairman of LVMH North America, founder of the French UMP
Party and served in several ministerial positions in the French Parliament.
Candy Pratts Price
Former Creative Director of Vogue.com.

Contact
Talk to our Expert Team
Your Contact:
Yan Moukoury
Account Director
yan.moukoury@glassview.com
225-281-5285
Michael Goefron
MD of Account Management
& Chief Brand Safety Officer
michael.goefron@glassview.com
917-803-8938
J. Brooks
Founder, CEO
j.brooks@glassview.com
917-721-2513

CLIENT CHALLENGE
• To reach Carnegie Hall Target
Audience, A20-40, High
household income, Live in certain
neighborhoods in Manhattan &
Connecticut behaviorally – where
they consume Entertainment &
Lifestyle information.
• To Deliver user action in the form
of Clickthroughs to the Carnegie
Hall Patrons Website, The
Notables.
STRATEGY
• Develop Comprehensive Media
Mix, ensuring we reach the target
audience.
• Secure placements on multiple
contextually relevant, high profile
properties.
• To Deliver User Action in the form
of Clickthroughs to their desired
landing page.
RESULTS
properties, including Vogue, Wired
and Beauty and Wellbeing.
• Delivered a Clickthrough Rate of
more than three times that of the
industry benchmark, driving
thousands of clickthroughs to the
Carnegie Hall Website.
• Complete Client Satisfaction

Showcase Case Study Quicken Loans – Saving You Money
Social Video Player
CLIENT CHALLENGE
• To reach Quicken Loans Target
Audience, A25-34, In search of
first home, HHI $75k-$150k, and
behaviorally- where they
consume Entertainment &
Lifestyle information
• To Deliver user action in the
form of Clickthroughs to the
Quicken Loans Mortgage
Application
STRATEGY
• Develop Comprehensive Media Mix,
ensuring we reach the target
audience
properties
• To Deliver User Action in the form of
Clickthroughs to their desired
landing page
RESULTS
properties, including Bloomberg, Wired,
RealEstate.com & Zillow
• Delivered a Clickthrough Rate more than
twice that of industry benchmark, driving
thousands of clickthroughs to Quicken
Loans mortgage application

Showcase Case Study Hanley Mellon – Kenya 2015
Social Video Player
CLIENT CHALLENGE
• To reach Hanley Mellon Target
Audience, females 25-54, HHI $150,
social influencers, and
behaviorally- where they consume
Fashion & Lifestyle information.
• To Deliver video views and
completion of the video to enhance
awareness and garner deep
engagement
STRATEGY
• Develop Comprehensive Media Mix,
ensuring we reach the target
audience
properties
• To Deliver video views and
completion of the video to enhance
awareness and garner deep
engagement
RESULTS
• Secured placements and sponsored posts
on multiple contextually relevant, high
profile properties, including Bloomberg,
CNN, NY Times, Vogue and Beauty & Well
Being.
• Over-delivered views by x6, a Completion
Rate of 81% over the industry average and
a Clickthrough which is over 2.9x that of
the industry benchmark.

Showcase Case Study Club Praxis – Education Petition 2015
Social Video Player
CLIENT’S CHALLENGE
• To reach the Club Praxis highly
targeted audience of French citizens
and ex-pets focused on influencers
interested in education. Geo-
targeted to France, and to French
speakers in other countries
including the UK, Germany, Italy,
Canada and even the US – where
they consume news and lifestyle
information
• To deliver user action in the form of
clickthroughs to the unique landing
page.
STRATEGY
• Develop comprehensive media
mix, ensuring we reach the target
audience.
properties.
• To deliver user action in the form
of clickthroughs to the unique
landing page.
RESULTS
properties, including Le Monde,
Guardian UK (French Section), France
24, Yahoo France, Qui Trop Quebecois
& Maxetom.
• Delivered thousands of clickthroughs
to the Club Praxis site and
Clickthrough Rate which was more
than 4.5x that of the industry
benchmark.
• Complete client satisfaction.

Showcase Case Study Caeden Holiday 2014
Social Video Player
• To reach potential new customers
for Caeden’s Holiday 2014
collection of high-end headphones
• Target audience of A18-45, HHI
$75k+, early product adopters and
tech & fashion enthusiasts
• Drive viewers to the Holiday 2014
collection page within their
targeted audience
• Develop comprehensive media
mix, ensuring we reach the target
audience
properties including sponsored
posts
• To deliver user awareness &
action in the form of views and
clickthroughs to their desired
landing page
properties, including Vogue, Wired,
Style and Time
- Over-delivered views by 17% and
lowered the campaign eCPV by 19%
CLIENT’S CHALLENGE STRATEGY RESULTS

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