Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSite

Webinar: July 27, 2011
Webinar

Maximizing
Social Media Marketing

Twitter Hashtag: #SocialMarketing
#TabSite
.com #SocialMarketing
Facebook.com/TabSite
TabSite.com www.TabSite.com
Sendible.com

Webinar Webinar: July 27, 2011
Webinar
Webinar

Agenda:
• Facebook & Twitter Marketing Best Practices
• Tips & Tools for Boosting Engagement
• Effective methods for sharing content
• Ways to monitor social & build community
• Grow Fans & Followers & gain new sales

Twitter Hashtag: #TabSite
#SocialMarketing #SocialMarketing
Sendible.com

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Current Trends in Social Media ….

#TabSite #SocialMarketing
Sendible.com

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Best Practices

10 Social Media
Mistakes
You Don’t Have to
Make
Twitter Hashtag: #TabSite #SocialMarketing
Facebook.com/TabSite www.TabSite.com

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10 Social Media Mistakes You Don’t Have to Make
3. No
1. All Specials 2. All Contests 4. Nothing but
Promotional
All the Time All the Time. Good News
Motion

8. First Spy,
5. Going on 6. Take Your 7. Mixing Your
Then
Too Long Time Signals.
Ambush.

10. Fall in
9. Get Too
Love with
Comfortable.
Likes.


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Current Trends ….

Majority of Time
spent
on Facebook
is in the

News Feed.
Sendible.com

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84% of your fans
DO NOT get your
CONTENT in
their News Feed!

TabSite.com
Facebook.com/TabSite Sendible.com
www.TabSite.com

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KEY ITEMS
FOR FB PAGES:
• Visibility
• Engaging users –
comments, shares, likes
• Viral tools- Make sharing
easy, integrated

Let’s break these down into Best Practices…
Sendible.com

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Engagement =
Getting “Likes”, Shares, Comments

The more a fan engages, the more they will see your posts in
the future


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Your Timeline Posts
Are the starting point
for
visibility &
activity
On your Facebook Page


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Best Practices
7 Ways To Get
Noticed on
Facebook using
Sendible


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7 Ways To get Noticed on Facebook using Sendible

1. Attribution Links

2. Branded
Facebook Posts

3. Scheduling


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7 Ways To get Noticed on Facebook using Sendible

4. Link Preview

5. Facebook Photo Albums

6. Geo-targeting

7. TabSite

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All TabSite Engagement Apps (Contests, Deals, etc)
include a Sendible login.
This enables Sendible users to plan a post to various
social networks that links to the Facebook Page tab!


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Photos Get the Most Engagement!

Source: DanZarrella.com
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Photo Post:

148 Likes
28 Shares
8 Comments =

EXPOSURE

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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When to Post is Critical to Success
Brands posting outside of business hours
had 20% higher engagement rates
Source: Buddy Media: Strategies for Effective Facebook Wall Posts

Links posted from 1pm to
4pm result in the highest
clicks
Peak time of the week is…..
Wednesday at 3pm
Source Bitly, May 2012


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Best Practices
10 Twitter
Best Practices
for Brands


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10 Twitter Best Practices for Brands

3.Utilize either a 4. Build your
1. Do your research 2.Determine
branded or Twitter equity and
before engaging organizational goals
personal profile credibility

6. Don’t go 7. Listen and
5. Track metrics and 8. Be authentic &
overboard; less observe before
conversation trends believable
structure is better engaging

9. Track, measure, 10. Don’t just
and iterate strategize: execute!


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Ways to Boost
Engagement
On your
Facebook Page

Engagement expands your
reach, increases traffic, & heightens
visibility

Sendible.com

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Step #1
To be seen, you must first get the…

So that you appear in the News Feed!

Sendible.com

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#2 STRATEGIES for “Like”
Like Gate (fan-gating)Technique to invite Liking the Page

Sendible.com

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#3 Boost Engagement with Promos
Draw in and Build Engagement

With Contests, Giveaways, and
Promos

Image Credit to Amy Porterfield


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For a small investment…

CONTESTS can:
•Increase Traffic
11 7 22

•Extend Viral Reach
•Boost Engagement


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Wedding Photo Contest Case
Study:

RESULTS:
• 46% + in Fans
• 34% + in People
Talking About This
•Viral Reach was
13K during contest

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New promo Engagement Apps from
TabSite

•Share Deal
• Coupon
• Gallery
• Group Deal
• Pin Deal
• Social Reviews

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New Pin Deal App for Facebook by
TabSite
Fans must pin a image on
Pinterest to access the deal on
Facebook!


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Effective methods for
sharing content
Sendible supports multiple services and social
networks, making it easy to reach your customers
on multiple platforms.


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sharing content
Use Sendible's interactive drag-and-drop calendar to easily plan
your message schedule. You can even configure Sendible to
send your messages on a recurring basis.
Reporting and Analytics gives you the ‘Best time to post’ based
on engagement probability. Enabling you to optimize the reach.


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sharing content- Sharing on-the-go


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Ways to monitor social
& build community
Keep track of what people are saying about your business
on the social web. Sendible's reports help you
understand exactly who and where those mentions are
coming from.
-Track mentions across the social web.
-Sentiment analysis.


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& build community
Configure Sendible to alert you of your latest Yelp,
CitySearch and TripAdvisor reviews so you can
respond to customer feedback promptly.


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& build community
It's almost impossible to keep track of all the
relevant conversations on the social web! Priority
Inbox highlights only the important ones, so you
know which posts need attention.


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Grow Fans & Followers &
gain new sales
Sendible's automation tools for Twitter
make it easy to grow your following by
automatically targeting people who
match specific criteria you define.


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SUMMARY
FAST FACTS:
•Boost Engagement
via
• Strategic Posting
• Monitoring /
Listening
• TabSite Promo Tabs
to
drive traffic to your
Page


Question and
Answer time
Special Discounts Available:
10% Discount on Purchases for the next 48 hours

at Sendible.com use Code: TabSite
at TabSite.com use Code: Sendible



Thanks for joining us today!
Watch our Facebook Pages
for the video replay link.
Facebook.com/sendible
Sales@sendible.com
Facebook.com/tabsite
Support@tabsite.com

Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSite

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