How to Run a Successful Sweepstakes on Facebook - A TabSite ebook
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Facebook is all about Likes, Shares, and Comments. This is all ENGAGEMENT. The more engagement, the more people learn about your fan page, have option to visit your fan page and the more the post from your page are in their news feed. Learn how a sweepstakes can be run as a way to increase reach and engagement.
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How to Run a Successful Sweepstakes on Facebook - A TabSite ebook
- 1. How to Run a Successful Sweepstakes on Facebook
- 2. Webinar: July 27, 2011 Facebook.com/TabSite www.TabSite.com Webinar By Mike Gingerich TabSite Co-founder How to Run a Successful Sweepstakes on Facebook A quick guide to setup, details : Sweepstakes PLUS app Thanks for downloading and viewing this simple quick guide ebook. This quick guide was compiled from a webinar by TabSite. View the full Webinar by the same title at: www.TabSite.com/webinars
- 3. Table of Contents: Introduction……………………………………………………….2 Why a Contest on Facebook..................................4 4 Primary Types of Facebook Promotion Apps…….7 Sweepstakes PLUS app……………………………………….8 Best Practices / Mobile Users …………………………..13 Tools & Tips for Posting on Facebook…………………22 Sneak Peek of Website ReSizer App....................24 Webinar: July 27, 2011Webinar Webinar Facebook.com/TabSite www.TabSite.com
- 4. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Why run a contest or promotion on Facebook? • ANSWER: Engagement INCREASES! Facebook.com/TabSite www.TabSite.com
- 5. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Why Promotions? • Promotions lend themselves to Like’s, Comments, and Shares. ENGAGEMENT+ • Promotions are social. Promotions are fun. Facebook.com/TabSite www.TabSite.com
- 6. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Why Promotions for Facebook Pages? • 79% of Facebook fans are more likely to purchase from a brand they have Liked • Promotions and Game tools draw people in to a page. It’s a reason to come. Facebook.com/TabSite www.TabSite.com
- 7. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar The 4 PrimaryTypesof Facebook Promotions 1. Sweepstakes 2. DealsandOffers 3. Contests 4. Multi-Social Network Read about each at: www.mikegingerich.com/5-ways-facebook-contests-boost-a-fan-page/ Facebook.com/TabSite www.TabSite.com
- 8. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Sweepstakes •Chance-Based •Random winner •Simple Entry Process •Great Lead Capture • Can work for many Industries Facebook.com/TabSite www.TabSite.com
- 9. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar SweepstakesPLUSoverview: • Increase viral sharing byfansbyincentivizingthemtoshare • Nolimitsonhowmanytotal timesa fancanshare! • All sharingistrackedinTabSite Manager, andWinner Generator tool available. Facebook.com/TabSite www.TabSite.com
- 10. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Sweepstakes Plus Details: bit.ly/SweepsPLUS Facebook.com/TabSite www.TabSite.com
- 11. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar TabSite Engagement Apps www.tabsite.com/engagementapps Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
- 12. Webinar: July 27, 2011Webinar Webinar How to Select •What is your Goal? •Capture Email address info? - Use Deals, Sweepstakes •Get fan image content with your product? - Use Photo Contest •Build following on other social network? - Use Pin Deal or Instagram Contest the Right Promo Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
- 13. Webinar: July 27, 2011Webinar Webinar Best Practices For PROMOTING Facebook.com/TabSite www.TabSite.com
- 14. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Where do Facebook users spend time? Majority of user time is spent in the ….. SO POSTING Is VITAL. This is how you “get seen” Facebook.com/TabSite www.TabSite.com
- 15. Webinar: July 27, 2011Webinar Webinar Best Practice Pinthe Post Facebook.com/TabSite www.TabSite.com
- 16. Webinar: July 27, 2011Webinar Webinar Use Smart URL that is Mobile Friendly Facebook does not give mobile users native access to tab apps. However, if using the TabSite Smart URL this situation is overcome and any user on any device can access the tab. View details: http://tabsite.com/blog/mobile-solution-for-facebook- page-tabs/Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
- 17. Webinar: July 27, 2011Webinar Webinar Smart URL that is Mobile Friendly Promotional Tools area Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
- 18. Webinar: July 27, 2011Webinar Webinar Schedule Posts for Prime Times Use Facebook’s Page Scheduler or Tools within TabSite Facebook.com/TabSite www.TabSite.com
- 19. Webinar: July 27, 2011Webinar Webinar Schedule Posts for Prime Times Promotional Tools area Use Facebook’s Page Scheduler or Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost Facebook.com/TabSite www.TabSite.com
- 20. Webinar: July 27, 2011Webinar Webinar BEST PRACTICE OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
- 21. Webinar: July 27, 2011Webinar Webinar BEST PRACTICES cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
- 22. Webinar: July 27, 2011Webinar Webinar WhentoPost isCritical toSuccess Links posted from 1pm to 4pm result in the highest clicks Peak time of the week is….. Wednesday at 3pm Source Bitly, May 2012 Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
- 23. Webinar: July 27, 2011Webinar Webinar WhentoPost isCritical toSuccess However. This can vary by industry and page. It depends on when your audience is (1) On Facebook, and (2) Most likely to engage. Plus, the type of post (image, text, call to action, can impact engagement.) Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
- 24. Webinar: July 27, 2011Webinar Webinar Have youseenthe Website Resizer App? Facebook.com/TabSite www.TabSite.com AddANYwebpage or website toyour Facebookpage ThismakesE-commerce onFacebookavailable toall RestaurantsandHotelscanaddtheir Reservationpages. Facebook.com/TabSite www.TabSite.com
- 25. Webinar: July 27, 2011Webinar Webinar Website Resizer App Anywebpage E-commerce onFacebook! LandingPagesfromyour website Reservationpages. Etc. Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
- 26. Webinar: July 27, 2011 www.Facebook.com/TabSite www.TabSite.com Facebook.com/TabSite www.TabSite.com TabSite offers contest, deal, and promotion apps for Facebook Pages. Plus, with the Website ReSizer App, any web page can be added to a Facebook page. 14 Day Free Trial on any Plan. Try today! Facebook.com/TabSite www.TabSite.com
Notes de l'éditeur
- “Boost Your Facebook Marketing” with social apps from www.TabSite.comApps for contests, deals, drawings, and more.
- People engage with promotions by Liking, Sharing, and commenting. This is engagement. It offers your page a connecting point with your community.
- Pros of using a sweepstakes:Low barrier to entry (simple form completion)Can work for a wide variety of industriesSweepstakes can gather key user information, such as email or location, important for future marketingCons:Because little is required for entry, there may be more entries that are outside of the target customer profileUsers can potentially enter more than once by using different email addressesThere is often limited additional engagement tied to the promotion once a visitor has entered
- Sweepstakes PLUS overview:Viral & tracking Fan enters, gets 1 additional entry for sharing, & 1 if the friend clicks the link and comes back. No limits! All sharing is tracked. Winner Generator tool.
- Pros of using a contest:More opportunity for engagement—Entrants are one segment of those participating, while those coming to view entries and vote are another participating group. Together, this can add more overall reach, exposure and interaction to the Page.Entrants are motivated to share with friends—Entrants want votes, so they extend the reach of the contest to their network of friends asking for their vote. This social sharing by entrants to their friends increases the overall reach of the contest. In addition, this friend-to-friend introduction of a Page by an entrant can be a positive referral mechanism. It can add trust and credibility to the Page and its products and services via the friend’s invitation to vote.
- Pros of using a multi-network social promo:Extend the brand to more social locations—This type of promotion can work well for a company whose audience is active on more than one social network or for a company seeking to continue gaining Facebook traction along with expanding and enlarging visibility on Pinterest, for example.Image-driven—Images are powerful in social media and a multi-network social promo using images can capture the attention of viewers and invite engagement such as sharing and comments, all of which can serve to boost visibility and drive referral traffic.Suitable for a wide variety of businesses—A multi-network social promotion can work for apparel firms to credit unions, venues to radio stations and more.
- Majority of user time is spent in the news feed!
- During a promotion or contest you must find creative ways to post 1-2 times a day about the promotion. Do NOT use the same post each time.
- Announce the winner on your tab or the blog and direct users to this via a news feed post.
- No magic pill for when to post. It depends on when your audience is mostly likely to be on Facebook and most likely to engage.
- No magic pill for when to post. It depends on when your audience is mostly likely to be on Facebook and most likely to engage.