Slides from the January 12, 2012 TabSite Webinar by Mike Gingerich and Troy Rumfelt of TabSite.
Focus: TabSite new Features and Facebook Marketing Tips for 2012.
Ensure the security of your HCL environment by applying the Zero Trust princi...
TabSite new Features and Facebook Marketing Tips for 2012
1. Webinar
New TabSite Features &
Facebook Marketing Best Practices
With Troy Rumfelt
And Mike Gingerich
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
2. Webinar
Questions during the Webinar?
Post on our fan page:
Facebook.com/TabSitefanpage
Or Tweet:
#TabSite
REMINDER: 1 Attendee will be drawn to win
a Free for Life TabSite Gold Plan!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
3. Webinar: July 27, 2011
TabSite Gold Winner to be
Announced Friday
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
4. Webinar: July 27, 2011
Video and Slides
Available
in 12-18 hours
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
5. Webinar: July 27, 2011
Webinar
Webinar
Agenda:
• Facebook Marketing Best Practices :
Key Tips based on Facebook changes
• TabSite Updates:
• Un-listed Sub-Pages
• Mobile Detection & Display of tabs
• White Label manager customizations
• Sweepstakes
• Coming: Templates / Post Planning
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
7. Webinar: July 27, 2011
Webinar
Webinar
EdgeRank:
EdgeRank decides what is most important
to show to a specific user by taking into
account:
- Which pages/profiles that user frequents,
- The popularity of it, and
- How recent the post is
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
8. Webinar: July 27, 2011
Webinar
Webinar
Be Strategic in Posting:
TEST!
• Post at different times of the day
• Then check Facebook Insights to
Analyze post success
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
9. Webinar: July 27, 2011
Webinar
Webinar
Be Strategic in Posting:
Posts have a average
“Shelf Life” of 3.2 hours
(source HubSpot 12-30-11)
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
10. Webinar: July 27, 2011
Webinar
Webinar
Most users click on content
within 2 minutes of it being
posted!
(source AddThis via Mashable 10-2011)
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
11. Webinar: July 27, 2011
Webinar
Webinar
Key Takeaway:
If users are clicking rapidly and you only have
about a 3-hour time frame to garner attention,
you have to ensure you're posting….
Exactly when your audience is on Facebook.
Otherwise, they'll likely never see your content.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
13. Webinar: July 27, 2011
Webinar
Webinar
Integrated
Social Media Marketing
For Small and Medium Sized Businesses
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
14. Webinar: July 27, 2011
Webinar
Nearly 60,000 fans for
Mari Smith’s Fan Page
Approaching 100,000 Subscribers
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
15. Webinar: July 27, 2011
Get Total Tab Views on all your Tabs
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
16. Webinar: July 27, 2011
New Features
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
17. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
UnListed Sub-Pages
Design your own image
or text navigation
Toggle the Navigation
From “Yes” to “No”
And then copy the URL.
This URL will be a
direct link to that tab or
sub-page.
Details:
Blog.tabsite.com/Unlisted
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
18. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
UnListed Sub-Pages
Key Takeaway:
• Hidden Pages
• Customize your Navigation
• Only accessed pages by those who
have the url
Details:
Blog.tabsite.com/Unlisted
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
19. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Display Custom Tabs
on Mobile Devices
Details:
blog.tabsite.com/Mobile/
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
20. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Mobile Devices
Tab View
Details:
blog.tabsite.com/Mobile/
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
21. Webinar: July 27, 2011
Interested in learning more
about our White Label option?
Webinar:
Wednesday, Jan. 18
blog.tabsite.com/White-Label/
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
22. Webinar: July 27, 2011
Sweepstakes!
Are you ready?
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
23. Webinar: July 27, 2011
Sweepstakes!
-Set “Go-Live” time
Using text/image or
Countdown Timer
-Build entry form
and style it
-Set end time and
message to display
after Sweepstakes
time has concluded
- Access: Gold Level
- No limit on use
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
24. Webinar: July 27, 2011
Let’s do a demo!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
25. Webinar: July 27, 2011
Templates Coming! Late January
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
26. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
27. Webinar: July 27, 2011
Post Planning
- Schedule Posts
- Monitor
- View Analytics
- Customize your App link
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
28. Webinar: July 27, 2011
And More!
Contests
Auto Scrolling Slideshows
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
29. Webinar: July 27, 2011
TabSite Gold Winner to be
Announced Friday
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
30. Webinar: July 27, 2011
Video and Slides
Available
in 12-18 hours
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
31. Webinar: July 27, 2011
Question
and
Answer time
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
32. Webinar: July 27, 2011
Thanks for
joining us today!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com