This document provides information about an upcoming webinar on Facebook marketing. The webinar will take place on September 1, 2011 and feature special guest Mari Smith. Attendees will learn about the latest Facebook changes, how to create a stampede of local customers through Facebook, and have the opportunity to get their Facebook page reviewed live. Links to access the video and slides from the webinar will be posted on the TabSite Facebook page after the event.

1. Webinar: Sept 1, 2011
Facebook Marketing: How to Create a Stampede of Local Customers
Special Guest:
Mari Smith
With Troy Rumfelt
And Mike Gingerich
Tweet Live with this Hashtag: #TabSite
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

2. Webinar: July 27, 2011
Sept 1, 2011
Facebook Marketing: How to Create a Stampede of Local Customers
Agenda:
• Intro & Updates
• Facebook Changes
• Create a Stampede!
• Live Fan Page Review
• Q & A
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

3. Webinar: July 27, 2011
Sept 1, 2011
Facebook Marketing: How to Create a Stampede of Local Customers
60 Minutes from
Now you will:
• Know the latest Facebook changes
• Have a Plan for your fan page
• Understand Social / Deal Features
• Be Pumped to try New Learnings!
REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!
1 Attendee will win Mari’s new Relationship Marketing book!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

4. Webinar: Sept 1, 2011
Facebook Marketing: How to Create a Stampede of Local Customers
Video and Slides Available
later Today
We’ll post links at:
www.Facebook.com/TabSite
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

5. Webinar: July 27, 2011
TabSite Latest Updates!
• New reveal tab fan‐gating tool: Like‐Gate
• Facebook Send Plug‐in integration
• MicroSites for all TabSite users
• Enhanced Google Map Widget Coming
• And more!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

6. Webinar: July 27,2011
Sept 1, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

7. Webinar: Sept 1, 2011
Special Guest:
Mari Smith
With Troy Rumfelt
And Mike Gingerich
Tweet Live with this Hashtag: #TabSite
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

8. presents
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9.  Bubbly Scottish-Canadian!
 Relationship + Internet = Social Media!
 “The Pied Piper of Facebook”
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10. Review of Facebook Changes
 Check-ins nixed
 Profile publisher:
 Location, Tag Friends, Easier Privacy
 No Link or Video button
 Privacy:
 Public = Everyone
 Edit on the fly
 Edit past posts
 Approve tags.
 @ Tag any page
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11.  Over 736 MILLION active members
 Half log on daily
 Average session time = 55 minutes!
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12. Facebook Mobile
 250M+ active users access Facebook via mobile
 Twice as active!
 Embrace Places and Deals
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13.  To help the world connect & communicate
more effectively…
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14. “For the first time
EVER, businesses will
NOT be able to catch
up with just money…
because they don’t
have the emotional
investment. It takes
time to build up
relationships.”
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15. Entice NEW customers + reward EXISTING customers
=
INCREASE in business!
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16. Got a Local Business?
 First check to see if you already have a Place Page
 Place Pages are created automatically when a
customer checks in. OR when you set up a Local
Business Page.
 If not, by adding your physical address to your Fan
Page, it morphs into a Place Page
 Then, you may need to merge duplicate Place Pages
and/or Fan Pages.
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17. Place Page - unclaimed
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18. Place Page - claimed
www.facebook.com/ironhorsevineyards
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19. Place Page - Changes
 Check-ins are now “were here”
 Editable fields
 Recommendations
 Also on:
 Gowalla
 Yelp
 Foursquare
 Parent/child Place Pages for
Franchises or multiple location businesses
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20. Place Page vs. Fan Page?
 Primary differences:
 Info tab has a Bing map
 Friend Activity tab (for check-ins)
 Deals
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21. Deals tab
 Viral promotion of
your Deals *inside*
Facebook!
 Comments
 Share
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22. Showcase Foursquare too!
http://apps.facebook.com/placewidget/
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23. Check-in Deals
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24. Example Check-in Deals
 Gap: free pair of blue jeans to the first
10,000 to check in on a certain day
 The Palms Hotel, Las Vegas: room upgrade
or a free weekend night
 JC Penney: $10 off any $50 purchase
 McDonald’s: donated $1 per customer to
the Ronald McDonald House Charities.
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25. How Users Claim Deals
 On Facebook mobile, add your location > then look
for yellow or green deals tickets.
 Deals go in the News Feed!
Image source: facebook.com
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26. How To Set Up Your Deals
 Go to your claimed Facebook Place Page
 Click the Edit Page button
 Click Deals in the left menu
 Choose from one of the 4 types of Deals you
wish to offer (only one type at a time).
 See also: http://www.facebook.com/deals/checkin
 Click the “For Business Owners” tab for info.
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27. Tips for Check-In Deals
 KISS – Keep It Short & Simple!
 Example titles:
 20% off any purchase over $10
 Buy one, get one free.
 Check in with 3 friends and get 30% off any
entrée
 Example claiming language:
 Present claimed deal to waiter
 Show your phone screen to
the cashier
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28. Promoting your Deals: ONLINE
 Facebook Page
 Facebook ads
 Twitter
 Email broadcasts
 Email signature file
 Blog posts and banners
 Foursquare, Gowalla, Yelp
 foursquare.com/business
 gowalla.com/business
 yelp.com/business
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29.  FIRST build tons of
value, social equity
 Space out your offers
 Clear CTAs
 Make it really easy for
people to buy from
you!
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30. Run promotions
 On Facebook: must use a 3rd-party
app
 See strutta.com, wildfireapp.com,
votigo.com, offerpop.com and
more… or your own iFrame app
 On site: Photo contest
 Photos taken on-site/in-store then
load to Facebook
 On site: Ideas/suggestions contest
 Submit new recipe, design, flavor,
tip for improvement, etc.
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31. Promoting your Deals: OFFLINE
 Retail store? Window signage
 Café? Sandwich board
 Bookstore? Bookmarks
 Restaurant? Menus
 Live events
 meetup.com, in-store reception
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32. Domino’s Pizza
 Promotes customers on pizza boxes
 Photo op
 See: http://bit.ly/dominos_sm
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33. Granata Pet Food
 Check in and dispenser produces a sample for your
dog!
Source: Neworld Blog
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34. Education is key
 EDUCATE yourself + all staff on Facebook,
Check-ins, Deals and the power of location-
based marketing
 See: http://bit.ly/fb_dealsguide
 Staff should be able to introduce Deals and
answer any questions about redemption,
availability, etc.
 …you can save an extra 20% when you check in!
 …you and up to 8 friends can get this special Deal
___
 …next time you visit us & check in, you’ll get ___
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35. Treat your mobile-savvy customers like
ROYALTY!!
 They are the early adopters
 They have friends on Facebook and Foursquare and
other platforms
 “Word of mouth on steroids”
 Acknowledge & recognize when
they come into your store
 Give special (additional) bonuses
 Get photos for Facebook!
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36. Page 29
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37. Facebook Page critiques!!
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38. PRIZE DRAWING!
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39. Got questions?
Join Mari on Facebook: www.facebook.com/marismith
Tweet Mari: @marismith
Subscribe to Mari’s blog: www.marismith.com
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40. Webinar: July 27, 2011
Video and Slides Available
later Today
Upcoming Webinar: Tues. Oct. 4
www.TabSite.com/webinar
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com