Cold Call Example We Are Not Interested

1. How to Build Interest on a Cold Call

2. Value
Proposition
What we do is we identify prospects for your
company and we get you that real-time verified
contact information.

3. Close
And I was just trying to peak your interest in a
walk-through for later this week or next week
and show you how it works and get you a pilot
license to use.
And I was just wondering if you had some
availability?

4. Objection 1:
We’re not procuring
any contact lists
right now.
What type of process are you using to generate
new business?
What we would be able to do is help you in
finding that contact information for your
prospects and get you to those key decision
makers more efficiently.

5. I would still love to get you in and show you
how it works with your team and with the
process you are doing right now.
We shorten the sales cycle so you aren’t
reaching out to those people that are not
decision makers.
Do you do outbound with your marketing team
where you find prospects and then email them?
Objection 2:
We’re not doing any
outreach right now.

6. We do more than outreach though, and I would
love to show you how it works other than
outreach.
Objection 3:
We’re not doing any
outreach right now.

7. INITIAL CONTACT
CONVERSATION
EXPLANATION
PURCHASE
Don’t Sell the Product,
Sell the Meeting

8. I understand. Let’s just start with a short call
where I can show you the data that we have to
offer you.
That way, when you reach a point down the
road where you are having people on your
team reach out to prospects, you can know who
we are and keep us in mind.
Response Option
We’re not doing any
outreach right now.

9. Cold Call Script
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE

10. Hello, [Contact’s Name]. This is [Your Name] with [Your Company].
Have I caught you in the middle of anything?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE

11. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
Reason for the call is that we help salespeople to:
• Have accurate contact information their target prospects (direct dials and email
addresses)
• Decrease time spent searching for contact information
• Have more time to spend on selling
• Get to key decision makers
• Generate more leads and increase their sales results
But I am not sure if you are needing to improve those areas is why I am reaching out.

12. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
If I could ask you real quick:
• How do you feel about the quality of contact information your reps have when
prospecting (direct dials, email addresses)?
• Are your reps spending time researching to get contact information for prospects?
• How much of a priority is it to get reps spending more time talking to prospects?
• How do you feel about your reps’ ability to get to decision makers?
• How much of a priority is it to get reps generating more leads and selling more?

13. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
• What type of process are you using to generate new business?
• Do you have sales reps performing any type of outreach today?
• Where are your reps currently getting contact information when reaching out?
• When was the last time you considered other resources for contact data?
• How many sales reps do you have that are doing outbound prospecting?

14. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
A lot of business I talk to are concerned about:
• Difficult to find accurate contact information for target prospects
• Time spent selling can get eaten up searching for contact information
• Valuable time can be wasted when not talking to decision makers
• Difficult to find tangible ways to generate more leads and increase sales
Are you concerned about any of those areas?

15. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
Based on what you have shared, it might make sense to talk more because as I
mentioned, I am with [Company] and we provide high quality data for prospects:
• Direct dial phone numbers
• Email addresses
• Easy to use self-service database
Some ways we differ are:
• We check contact data every 6 months
• We validate and test all email addresses for deliverability

16. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
• We actually worked with a startup software company and they had difficulty getting
meetings with VP’s of Sales.
• We helped to solve that by providing access to our contact data to their reps.
• This not only helped the reps to immediately get to more decision makers, but ultimately
helped them to increase their sales growth rate by 40%.
Key: Customer | Pain Point | Product sold | Value Point

17. But I have called you out of the blue and I am not sure if this is the best time to discuss this.
Are you available for a brief 15 to 20-minute call where I can share some examples of how
we have helped salespeople to:
• Have accurate contact information their target prospects (direct dials and email
addresses)
• Decrease time spent searching for contact information
• Have more time to spend on selling
• Get to key decision makers
• Generate more leads and increase their sales results
Are you available on Tuesday or Thursday morning? Or are you available to continue
talking about this now?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE

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20. SMART
Sales
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S
M
A
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ales
essaging
nd
esponse
actics

21. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

23. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

25. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

27. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

29. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Name
Drop
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

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