1. WordPress Tips & Tricks
From the Field
Saturday, September 22, 12

2. Mike Hoefer
• Owner/Principal Hoeferweb
Internet Marketing & Strategy
Based in Keene, NH
• Manage 45+ Wordpress
Websites.
• Adjunct Faculty at Marlboro
College Graduate School
• Masters Internet Strategy
Management
• Have worked for large multi-
nationals and small startups
over the course of 13 years in
the Industry
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

3. //Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

4. Our Agenda
In 50 minutes or less…
• Talk about: Why I love Wordpress,Tips and
Tricks
• Demo: Show you a few things
• Questions: What do you want to know about
Wordpress?
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

5. My World View
More Like This Less Like This
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

6. CMS’s I Have Know
• WebMerge
• Interwoven six-figure “shelf-ware”
• Homegrown MS SQL with Linux/Tomcat
• Adobe Contribute
• IBM ECM
• Drupal
• Joomla!
• Wordpress
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

7. WordPress
• Easy and nearly fun
to use
• Great Ecosystem of
Support Businesses
(Hosting, Themes,
Backup, E
Commerce)
• Great CMS with “best
in class” blogging
built in
• Good for “Gardening”
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

8. Growing in Popularity
Google Search Stats
17% of the Top 1 Million Websites
22% of All New Website
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

9. Two Products
This Not This
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

10. How to Choose?
• If your website has less than 50 pages and less
than 5 authors: Wordpress
• If your website is more like a database than it
is like a brochure: Drupal
• If your trusted partner loves Jooma!: Joomla!
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

11. Great Web Hosting
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

12. Strong Passwords
• Protect yourself from 99% of the security
concerns with a strong password user name
combo
• Username: “yourcompanyname” vs “admin”
• Password: the longer the better
• <t*Hm45-- 5 hours to crack
• nevergonnagiveyouup!-- A quadrillion years
to crack
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

13. Pick a Framework
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

14. Plugin: Gravity Forms
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

15. Plugin:Yoast SEO
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

16. Train Thy Self
Google Search Stats
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

17. Firebug Advanced
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

18. Demo
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

19. Resources/Links
• http://wpengine.com/
• http://howsecureismypassword.net/
• http://www.woothemes.com/
• http://www.elegantthemes.com/
• http://www.studiopress.com/
• http://www.gravityforms.com/
• http://www.wp101.com/
• https://getfirebug.com/
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12

20. Thanks! Questions?
Mike Hoefer
mike@hoeferweb.com
www.hoeferweb.com
(603) 369-7970
Twitter: @mhoefer
Drop me an email, or give me your biz
card for a copy of this presentation or
find it on Slideshare
//Hoeferweb: Internet Marketing & Strategy
Saturday, September 22, 12