22. In many cases, the best marketing is no marketing.
(A few of the things I’ve learned along the way)
23. Think local, act local
• Active in local* social media communities,
not just their own.
• Embraced community.
• Visible around town.
• Makes me want to do business with them
even though they’ve never directly marketed
to me.
Doylestown Bike Works
@DTownBikeWorks
*Local is not just location
24. Participate, don’t sponsor
To their credit, the primary concern of
Laura, Mike and the gang over at Alcatel-
Lucent from Day 1 of our discussions
has been about maintaining the
credibility and neutrality of Glue.
25. Be there.
Being social means being
social. Was I the smartest
guy in these rooms? Not
by a long shot. I was a
marketer at a deep tech
conference. But now sorta
part of the family* --
Because I Was There.
* Drunk uncle