Online Marketing Summit - Minneapolis - Affiliate marketing
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The 4 P’s of Affiliate Marketing. How to Build and Optimize an Affiliate / Pay-for-Performance Program. Prepared by Mike McAnally, Managing Partner at NordicClick Interactive @NordicClick @mmcanally. Feel free to contact me at 952-460-3330
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Online Marketing Summit - Minneapolis - Affiliate marketing
- 1. The 4 P’s of Affiliate Marketing How to Build and Optimize an Affiliate / Pay-for-Performance Program Mike McAnally Managing Partner, NordicClick Interactive @NordicClick @mmcanally 6/07/2011
- 3. Managing Partner at NordicClick Interactive
- 4. Affiliate portfolio includes managing programs for companies such as Jostens, NHL, US Bank Credit Cards, Allen Edmonds and Code42 Software.
- 6. Launching, Managing & Optimizing Affiliate Programs (The 4 P’s)
- 7. Plan, Prepare, Promote & Protect
- 10. The 3 P’s– The acronym that Affiliate Marketing has a bad reputation for
- 12. From a Merchant standpoint? Merchants favor Affiliate marketing because it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost).
- 14. How does it Work?
- 15. Who uses Affiliate Marketing?
- 17. Social media will provide some growth
- 18. Paid and organic search will the remain top drivers
- 19. Top 3 Affiliate financial services, retailers, & online educationForrester Research, Inc. “US Affiliate Marketing Forecast, 2009 To 2014″
- 21. 46% felt the channel was very cost-effective
- 22. 48% felt it was quite cost-effective
- 25. Monthly Minimums & Maintenance
- 28. IT Resources
- 30. Accounting
- 33. Affiliate Marketing - Process Affiliate Program Management & Optimization
- 35. Identify your Target Market
- 37. Keywords
- 38. Conversion rate
- 41. Keywords Lists
- 42. Images (Banners)
- 44. Flash Links
- 46. Base Commission
- 47. Multi-tier
- 49. Approval Method
- 51. Manual Review
- 52. Communication
- 55. Javascript code
- 56. Tracking Pixel
- 57. Confirmation
- 60. Recruit partners & customers in your network
- 61. Write a press release / blog article
- 63. Find niche forums and talk about your program
- 65. Create a multi-tier Commission Structure
- 66. Offer Bonuses & Special promotions
- 68. Pay a “Lead Bounty”My Site they will come?
- 70. Ensure that they are aware of your sales & discounts
- 73. Anyone can sell
- 74. Manual
- 76. More Control of Brand Placement
- 79. Day-parting
- 81. Utilize monitoring tools to Create Affiliate watch list
- 82. Social Media
- 85. Sales, Visits, AOV, Conversion rate, etc.
- 86. Referral Traffic & Sales
- 87. Trends / History
- 91. Majority of growth evaluated as incremental
- 92. Conversion rate twice as high as other channels
- 93. Google Affiliate Network projected to drive 15-20% of overall sales volume in 2011
- 95. Affiliate Marketing needs attention.
- 96. Be aggressive, spend money to make money.
- 97. Protect your brand via monitoring and analytics.
Notes de l'éditeur
- Active in the Interactive Marketing for over 14 yearsHave managed programs for Jostens, the NHL, WorldPerks Visa,
- Rae Hoffman
- Growth drivers: (i) better Affiliate site content, and (ii) an increasingly transparent dialogue between Affiliates and marketers. Social media is not expected to be one of the sources of considerable growth. At least not within the next 5 years. Search Paid and organic is expected to remain the key arena for Affiliate marketers to utilize. Top 3 Affiliate marketing spenders will be (i) financial service providers, (ii) retailers, and (iii) online education. Direct payments to Affiliates will represent the majority of the Affiliate marketing spending (57% by 2014), but Affiliate networks will also “remain highly relevant”.
- Remarketer statistics
- NetworkAccess to thousands of AffiliatesWeb-based softwareBuilt-in Promotional methodsNiche MarketsSoftwareLink BuildingCuts out the "Middle Man"Personal relationship with AffiliatesMulti-currency networksNicheAmazon, Books, ElectronicsMarketHealth – Health and BeautyDR – SoftwareJoe Bucks – HerbalFriend – Dating
- Auto Approve via country & languagePerformance
- Auto Approve via country & languagePerformance
- Auto Approve via country & languagePerformance
- Identify Super-Affiliates on the SE’s – Search for high ranking AffiliatesCreate a 2-tier commission structureOffer Bonuses & Special promotionsAttend Affiliate Conferences – A lot of big deals are negotiated at conferences over a couple beers ;)Competitive Research – Who is selling your competitors products
- Identify Super-Affiliates on the SE’s – Search for high ranking AffiliatesCreate a 2-tier commission structureOffer Bonuses & Special promotionsAttend Affiliate Conferences – A lot of big deals are negotiated at conferences over a couple beers ;)Competitive Research – Who is selling your competitors products
- URL/Ad Text Hijacking - Identify ads that use your ad text and display URL but instead route visitors through Affiliate links. These ads can be hard to visually spot because they look like your ads.Day parting - Identify ads that are run during specific hours. For example, some infringers run their ads at night so that company employees are unlikely to see the ads.Reverse GeoTargeting - Identify ads that use reverse IP-geotargeting. This technique prevents a specific city or region from seeing an advertisement. For example, if your headquarters were in San Francisco, they would run ads in every city but San FranciscoReferrer Laundering - Identify Affiliates that utilize improper redirects to hide the original source of their traffic.You have tremendous control over what ads you are alerted on. We support:Advertiser Whitelists - You can create whitelists of advertisers that you want to exclude from your alerts. You can utilize domains or in many cases the id of the Affiliate.Display Term Blacklists - Do you only want to be notified if we find an ad with a specific term or from a specific advertiser? If you create a Display Term Blacklist, we will only alert you if we find an ad containing that term (for example only alert you if an ad is found that contains the term 'official').
- Missy Ward and Shawn CollinsPerformance track at AdTechAffiliate track at PubCon VegasOMI will start with classes and webinarsAffiliate tip Shawn CollinsRae Hoffman of Sugarrae