LinkedIn Power Ups for Human Resources

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LinkedIn can be a powerful tool for Human Resources and talent recruitment for your business or Organization. I shared some tips or "power ups" for how to both improve your own LinkedIn profile and use it to improve your company presence and ability to recruit top talent.

Business

LINKEDIN POWER UPS
(FOR HR PROFESSIONALS)
NNHRA
Mike McDowell – Director of Web and Digital
KPS3 Marketing

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
LinkedIn for Dataheads

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
• 2 people join LinkedIn every second
• 7,500+ searches every minute
• 200 million users
• 60% men, 40% female
• Most users 25-54

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Value of LinkedIn

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Define Your Objectives

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
• Business objectives
• HR objectives
• Branding objectives

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Power Up Your Effort

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Set Your Photo
OK
Better
Best

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Set Your Links. Make them Interesting.

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Endorse. Get Endorsed.

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Leverage Search & Your Network

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Save a Search

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Check Out Who’s Checking You Out

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Read Your “Network Updates”

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Power Up Your Recruiting

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Using LinkedIn to Recruit:
• 80%+ HR Professionals use LinkedIn to find or
evaluate candidates
• 60% of professionals are open to a job
opportunity, but not actively looking
• Best talent may not be unemployed
• Recruiting is highly targeted
• Have your employees tap into their network for
candidates

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Use Your Company Page

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Use Your Company Page
• Provide company updates (targeted)
• Add videos
• Add whitepapers/reports/presentations
• List products/services (can be targeted)
• Have another online presence
• List job openings

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Post Jobs to Your Company Page

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Accept Applications via LinkedIn

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
Get Advanced

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
The Basics to Using LinkedIn in HR
• Connect with people
• Tap into employee connections
• Use highly targeted search for top passive
candidates
• Review candidates’ credentials
• Review candidates’ endorsements
• Have a company presence

© KPS3 2014. Not to be reproduced or used without permission. kps3.com
LINKEDIN POWER UPS
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LinkedIn Power Ups for Human Resources

1. LINKEDIN POWER UPS (FOR HR PROFESSIONALS) NNHRA Mike McDowell – Director of Web and Digital KPS3 Marketing

3. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS • 2 people join LinkedIn every second • 7,500+ searches every minute • 200 million users • 60% men, 40% female • Most users 25-54

6. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS • Grow your reach/network • Develop your brand • Increase engagement • Drive website traffic • Generate leads/customers • RECRUIT TALENT

8. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS • Business objectives • HR objectives • Branding objectives

10. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Complete Your Profile • First thing you should do • Aim for 100% • LinkedIn gives you prompts • Profile is only as good as it is complete • Go above and beyond the resume • Company information is important

11. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Set Your Photo OK Better Best

12. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Set Your Links. Make them Interesting.

14. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Apps • Feed in content. Feed your brand.

16. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Leverage Search & Your Network

18. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Check Out Who’s Checking You Out

19. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Read Your “Network Updates”

20. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Optimize Your Profile for Search • Select 5-7 terms you think people may use when searching for “you” • Don’t think like you. Think like them. • Pepper them in your profile • Be creative, but don’t get too clever

22. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Using LinkedIn to Recruit: • 80%+ HR Professionals use LinkedIn to find or evaluate candidates • 60% of professionals are open to a job opportunity, but not actively looking • Best talent may not be unemployed • Recruiting is highly targeted • Have your employees tap into their network for candidates

24. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Use Your Company Page • Provide company updates (targeted) • Add videos • Add whitepapers/reports/presentations • List products/services (can be targeted) • Have another online presence • List job openings

25. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Post Jobs to Your Company Page

26. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Accept Applications via LinkedIn

31. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS The Basics to Using LinkedIn in HR • Connect with people • Tap into employee connections • Use highly targeted search for top passive candidates • Review candidates’ credentials • Review candidates’ endorsements • Have a company presence

32. © KPS3 2014. Not to be reproduced or used without permission. kps3.com LINKEDIN POWER UPS Feeling More Pumped Up Now?

33. QUESTIONS? I have (some) answers.

LinkedIn Power Ups for Human Resources

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