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New Media 101 - Chronic Disease Coalition

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Mike McDowell
Mike McDowell

Media and communications are changing rapidly. This is a presentation about some of the new communication channels (blog, social networks like facebook and linkedin, twitter, video, mobile and more) and some of the best practices for succeeding

Business
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Mike McDowell New Media 101
 
 
 
It’s not that scary
[object Object],[object Object],[object Object],[object Object],[object Object]
Things are changing quickly
IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.
Want proof?
Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS
A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model
Broadcast Style
Broadcast Style
Many-to-Many Style
Genuine Conversation
You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing
The WHY is more important than the WHAT.
Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic.
Southwest Airlines Blog
Marriott Blog
KPS3 Blog
GovGab Blog
[object Object],[object Object],[object Object],[object Object],[object Object],Why Blog? (Mike’s top 5 reasons)
Listening in the Blogosphere
Social Networks
Social Networks
Social Networks
Social Networks
Twitter
Twitter
Video
Mobile Marketing/Text Messaging Text to be notified before a price change
Mobile Marketing/Text Messaging
Mobile Marketing/Tracking
Making it Work ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
 

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New Media 101 - Chronic Disease Coalition

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