Your dental website has one major goal. To get people to call your practice. That's it! If you don't make it easy for them to find your phone number, you're killing your chances of growing your practice via the internet. You must consider website usability with your dental practice. You're not making the website for you, but for your future patients, so get out of your own skin, and make it easy to understand, and easy to take action.

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6 Fatal Flaws Of Dental Websites
Mike Pedersen
Af ter having looked at hundreds of dental websites, I’ve come across some f atal mistakes (f laws) many of
them have, and the majority of these are being produced by big, national dental marketing f irms, so shame on
you!
When you launch your website on the internet you must have a goal you want to achieve with it. I know this may
sound like common sense, but many of these dentists websites are not f ollowing this golden rule.
Hiding Your Phone Number
Take a look at a current dental website I came across on the Internet. T his commits almost all the f laws I
mention below. T his is the entire homepage and look how huge that image is.
No text f or visitors or google to f ind. Dark background with lighter f ont color, which is very hard to read. Phone
number no where that’s visible. No blog. T his is what your website should not look like! T his was done by a big,
national dental marketing f irm.
Dental practices want new patients. T he internet is where they are, so your website better do its job of enticing
people to pick up the phone and call your of f ice. If not, your website is just another wasted piece of internet
real estate.
What I see on many dental websites is a hidden phone number. You are making the visitor work to f ind it. Guess
what? T hey’re gone if this happens! Instead, have your number high up on every web page of your site, so it’s
visible. Don’t make them look f or it.
No Call To Action

2. You’ve got to take your visitor by the hand and tell them what you want them to do on each and every page of
your website. If you don’t, they won’t know what to do, and you’ll have wasted all that good content f or not.
We ref er to this as a direct response website.
T he main call to action as mentioned above is to have them call your of f ice to make an appointment. You
achieve this by not only having the number high on the page, but also having a statement like, “Contact Our
Office At 480-555-1212 To Schedule Your Complimentary Consultation” at the end of very content page,
including your About page, which many dentists don’t do, and that page gets a lot of views f rom a new visitor.
Chaotic Design
What I see the majority of the time is homepages, as well as interior pages that have to much stuf f , making it
very dif f icult f or a visitor to know what you want them to do. Instead, have lots of white space, with black text,
which makes it very easy to read and consume.
Many dental design f irms go f or pretty, with lots of color, but this def eats the purpose of a user-f riendly
website. T he biggest “no-no” in web design is a dark colored background with a lighter f ont. Especially if a
percentage of your patients is 50 years or older. T hey will struggle to read your content, get f rustrated, and
leave, never to come back again. T his is a lost opportunity you don’t want to experience.
No Blog
I would say 80% or more of the dental sites I’ve seen do not have a blog. T his is a massive lost opportunity to
have valuable content, not only f or your visitor to consume, but f or google to consume and rank in organic
results, which will bring your practice much more traf f ic f rom those searches, resulting in more potential phone
calls and patients.
Nowadays, people will do their research bef ore they make a decision. Having a blog with highly valuable
inf ormation on it, will create a perception that you are the authority in your area. When people f eel this way,
they will call you and not the dentist down the street.
Over-Sized Images On Homepage
95% of all dental websites are guilty of this one! Why design f irms do this, I don’t know, but this is a huge
waste of valuable real estate on your homepage. Not to mention, it’s usually of a stock photo (model) that
every other website has, making your site look like all the rest.
T hese big images are of no value to google in regards to ranking, and they take up a massive amount of space
that could be f illed with your highly prof itable services, etc. To not to take up more than 1/8 of your homepage
with any single image you have. And more importantly, try to make it an actual patient, and not a stock photo,
f ound all over the web.
Duplicate Content
Many of the big dental marketing f irms provide template websites that all look the same, and unf ortunately they
provide the bulk of the content making it very desirable f or the busy dentist.
T he problem with this is you now have a website like your competitors, with the same content on it. T his is
called duplicate content, and google does not this! T hey will see your website is not unique and original, and
theref ore not reward you with high rankings.
Need A Websit e Redesign Or New Dent al Websit e?

3. Cont act Us To Discuss Your Needs
+Mike Pedersen has been an Internet Marketing Specialist f or 13 years, and is now helping local dentists
attract more patients using strategic Internet and Mobile Marketing plans specif ic to the needs of the practice.