Cloud Computing White Label Offering
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In this new model, the IT organization becomes a cloud service provider for the business, achieving the benefits of cloud computing without sacrificing security or control. Users experience unprecedented responsiveness and agility, and IT management can reduce costs through increased consolidation, task automation, and simplified administration. VMware vCloud Director enables IT organizations to deliver resources to internal organizations as virtual datacenters. By logically pooling compute, storage, and networking capacity into virtual datacenters, IT organizations can manage resources more efficiently with complete abstraction between consumption and delivery of IT services.
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Cloud Computing White Label Offering
- 1. Cloud University Series White Label Program Click to edit Master title style presented by Sam Kumar Click to edit Master subtitle style President Kris Hogaboom Sr. Sales Engineer 10/19/2012 Course 2: Virtual Servers 1 August 2, 2012
- 2. White Label Program • Today’s Agenda • Why White Label? Click to edit Master title style • • The Hybrid Cloud About NewCloud Netrworks • NewCloud’s Data Center Click to edit Master subtitle style 10/19/2012 Course 2: Virtual Servers 2 June 28, 2012
- 3. White Label Program In the cloud, IT becomes a service provider to the business Click to edit Master title style • IT becomes a service provider, enabling true business agility Self-Service • Users are given an alternative to the publicClick to edit clouds, Master subtitle style eliminating the need for Service unauthorized deployments Catalog • Achieve the benefits of cloud Resource Pools computing without sacrificing security or control 10/19/2012 Course 2: Virtual Servers 3
- 4. White Label Program The hybrid cloud is the best model to capture these benefits Click to editCloud Computing title style Master is a way of doing computing Cloud Service Enterprises Providers Bridging Click to edit Master subtitle style Private Cloud Public Cloud Operated solely for an Hybrid Cloud Accessible over the Internet organization, typically within Composition of 2 or more for general consumption the firewall interoperable clouds, enabling data and application portability 10/19/2012 Course 2: Virtual Servers 4
- 5. VMware vCloud Director drives agility and efficiency. Securely. • Increase business agility by empowering Consuming Infrastructure as a Service users to self-deploy services with the Click to edit Master title style click of a button • Maintain security and control over multi-tenant environments with user controls and VMware vShield • Click to edit Master subtitle style Reduce costs by efficiently delivering resources to internal organizations as Producing Infrastructure as a Service secure virtual datacenters • Leverage existing investments and open standards to ensure interoperability and application portability between clouds 10/19/2012 Course 2: Virtual Servers 5
- 6. About NewCloud Networks • Nationwide Provider of Cloud Services Click to edit Master title style • Headquartered in Denver, Colorado • Over 23 years of Operation Click to edit Master subtitle • 17,500 Subscribers / over 4000 Customers style • Servicing Companies with 5 to 5000 Employees 10/19/2012 Course 2: Virtual Servers 6
- 7. NewCloud Data Center • Fully managed SaS 70 type 2 compliant Data Center • Located in Denver, CO - geographically safe • Click to edit Master title style Designed and custom built by us using only best of breed components such as: – Cisco Switches – Juniper Routers – NetApp Storage Area Network Click to edit Master subtitle style – EMC-Avamar offsite backup – Dell Servers with Intel processors – Leibert air conditioners – APC Environmentally friendly racks with patented hot air containment – Cummins diesel generators – Powerware UPS’s – Fire suppression 10/19/2012 Course 2: Virtual Servers 7
- 8. Click to edit Master title style Click to edit Master subtitle style 10/19/2012 Course 2: Virtual Servers 8
- 9. Vcloud Director Demo Click to edit Master title style Click to edit Master subtitle style 10/19/2012 Course 2: Virtual Servers 9
- 10. Click to edit Master title style Click to edit Master subtitle style 10/19/2012 Course 2: Virtual Servers 10
- 11. Click to edit Master title style Monte Carlo vApp Click to edit Master subtitle style 10/19/2012 Course 2: Virtual Servers 11
- 12. Click to edit Master title style Click to edit Master subtitle style 10/19/2012 Course 2: Virtual Servers 12
- 13. Click to edit Master title style Click to edit Master subtitle style VM created in under 3 minutes; user experience like iTunes! 10/19/2012 Course 2: Virtual Servers 13
- 14. White Label Program Packages Items Package A Package B VMware VCD in Hosted vCenter Version 5.0 Click to edit1 Master title@style VMware Licensing NetApp Storage 32 GB TB @ 7.2k rpm 64 GB 2 TB 7.2k rpm NetApp Storage 1 TB @ 15k rpm 2 TB @ 15k rpm Processor 1x Dual Quad Core 2.4 2x Dual Quad Core 2.4 GHz vCPU’s w/ 12 Meg GHz vCPU’s w/ 12 Meg Click to edit Master subtitle style Cache Cache Internet Access 50Mbps 100Mbps Additional Options • Microsoft Server 2008 R2 • Windows Server CAL’s • Microsoft TS/RDS CAL’s • Linux Price per month $1995* $3995* 10/19/2012 Course 2: Virtual Servers 14
- 15. White Label Program Package A • 8 Clients • 4GB of RAM per Virtual Machine • Click to edit Master title style Windows Server 2008 R2 (10 CALs) • 5Mbps bandwidth per Virtual Machine • Dedicated 10Mbps for partner management Package B • 16 Clients • Click to editMachine subtitle 4GB of RAM per Virtual Master style • Windows Server 2008 R2 (10 CALs) • 5Mbps bandwidth per Virtual Machine • Dedicated 20 Mbps for partner management 10/19/2012 Course 2: Virtual Servers 15
- 16. White Label Program Packge A Items Qty $ per unit Total per month $9354 Click to 8edit Master title style Virtual Machines $399 $3192 VM Gold MSP 8 $400 $3200 Managed Services 8 $99 $792 Firewall Click to8 edit$15 $120subtitle style Symantec Antivirus Master Hosted Security – Cisco 8 $25 $200 Microsoft Hosted Exchange 70 $15 $1050 $1995 Bandwidth Charge 8 $100 $800 10/19/2012 Course 2: Virtual Servers 16
- 17. White Label Program Package B Items Qty $ per unit Total per month Virtual Machines 16 $17,658 Click to edit Master title style $399 $6384 VM Gold MSP 16 $400 $6400 Managed Services Firewall 16 $99 $1584 Symantec Antivirus Click to 16 Master subtitle style edit $15 $240 Hosted Security – Cisco 16 $25 $400 Microsoft Hosted Exchange 70 $15 $1050 $3995 Bandwidth Charge 16 $100 $1600 10/19/2012 Course 2: Virtual Servers 17
- 18. White Label Program • 2 Package options with 90 day ramp period ⁻ Package A - $1995 per month Click to edit Master title style ⁻ Package B - $3995 per month • $1000 Sign-On fee ⁻ $500 due at contract signing, Click to edit Master subtitle ⁻ $500 due day of onsite certification style • 1 Day Training in NCN Corporate Headquarters • White Label Partner will invoice /collect from end customer • NewCloud Networks provides Tier 3 support 10/19/2012 Course 2: Virtual Servers 18
- 19. White Label Program Conclusion • Again 80% closure rate • Flexibility to sell how you want Click to edit Master title style • Keep your brand and image • Enjoy great profitto edit (78%) Click margins Master subtitle style • Work with the best in Cloud Services 10/19/2012 Course 2: Virtual Servers 19
Notes de l'éditeur
- In this new model, the IT organization becomes a cloud service provider for the business, achieving the benefits of cloud computing without sacrificing security or control. Users experience unprecedented responsiveness and agility, and IT management can reduce costs through increased consolidation, task automation, and simplified administration.VMware vCloud Director enables IT organizations to deliver resources to internal organizations as virtual datacenters. By logically pooling compute, storage, and networking capacity into virtual datacenters, IT organizations can manage resources more efficiently with complete abstraction between consumption and delivery of IT services.
- (This deck is intended to follow both the corporate overview and the private cloud overview.)You’ve heard our cloud pitch, and seen our vision of the hybrid cloud, what we believe is the future of IT. The hybrid cloud is a blend of using compatible public and private clouds across both infrastructure, platform, and software as a service.This model recognizes that there is no one model for IT as a service, and that customers will customizeYou’ve also learned that the most pragmatic first step is building a private cloud.In this presentation we will discuss enabling technology that sits behind both the public and private cloud components, though we’ll focus on discussing the private cloud components as this is the part you’ll be managing.
- Enables private and hybrid cloudsGives customers the ability to build secure private clouds that dramatically increase datacenter efficiency and business agility. Coupled with VMware vSphere, the foundation for cloud computing architectures, VMware vCloud Director the way IT delivers and manages infrastructure services and the way users access and consume these services by pooling virtual infrastructure resources and delivering them to users as a catalog-based serviceOptimize not only how IT is delivered and managed, but also how it is consumed
- Now that we’ve answered the 2 important questions (the who and the why) let’s talk in detail about what exactly you’d be working with. I’m not one to sign up for something without knowing all the components. First things first, our data center is fully managed SaS 70 type 2 compliant which means we offer certified security, reliability and redundancy. That means we’ve got the safeguards in place in case of any failure in physical equipment. We’re located in Denver, so we’re safe from Hurricanes and Earthquakes. Finally the server is comprised of best of breed components such as Cisco Switches, Juniper Routers – actually our President loves their routers, we’ve had the one in the office running 365 days, 24/7 and it’s never had to be rebooted in the past 4 years. It’s pretty impressive, anyways, Netapp Storage, Cummins diesel generators that are tested every week and many others. We’ve looked at the physical, let’s look at the software.
- 0. This is the home landing pageClick add to add a vApp from the catalogueSelect the template (in this case we do #2, montecarlo)Click next to select properties. Note that we have cut out a few of the property options
- Select the properties of the vm:The nameVM configuration detailsNetworkingClick finish
- vApp will spin up. Click on OPEN when it is done loaded and says “Stopped”
- This is a view of all the VMs
- Both packages receive the same services: Vmware Licensing, NetApp Storage at 7200 rpm and at 15,000rpm, same type of processor, Internet access and the same additional options. The difference lies in the amount of each. So package A has 32GB of licensing, 1TB of storage with each storage type, 1 Dual quad core 2.4 GHz vCPU, and 50Mbps of Internet Access Package B has 64GM of Vmware Licensing, 2TB of Storage with each type, 2 Dual quad cores and 100Mbps of Internet Access. Additional options not calculated into this price is: Microsoft Server 2008 R2Windows Server CAL’sMicrosoft TS/RDS CAL’sLinuxAt this point you know the investment, and are now asking… what’s in it for me?
- To better show you what you’re going to get from this program, we’ll use an example. Assume that we’ll breakdown the bulk packages into cookie cutter sizes, they won’t always be this way, but for sake of the example we’ve created a hypothetical situation so for Package A let’s say we have 8 clients, meaning each VM will receive 4GB’s of RAM, 5Mbps of Bandwidth because you’ll probably want to dedicate 10Mbps to managing your share of the services internally. Package B is similar but with 16 clients at 4GB of RAM per VM, 5 Mbps bandwidth assuming that you’re dedicating 20Mbps to manage the larger number of clients.Here’s how your investment will break out.
- So in our example, if you are able to charge current market rates, your investment of $1995 will earn you $9354 in revenue… that’s a Gross Margin of over 78%
- Now lets look at package B, you’d be looking at a $3995 buy in and $17658 in sales. That’s $13,663 in simple profit!
- The highest level is the white label partner. White label partners purchase discounted bulk quantities of our service and break it down into smaller chunks to sell to the end user. As a white label partner, you’d be responsible for all aspects of the sale, as well as customer service support tiers 1, 2 . MTT will provide the services and tier 3 technical support.A representative from your organization will need to make a trip to Denver in order to take a 1 day training and tour of our facility and equipment.As the slide indicates there is a $1000 onboard fee half due at signing and half on they day of certification from the one day training session. There are 2 packages that MTT offers: $1995 per month or $3995 per month, again we don’t expect you to come out of the corner swinging so we do offer a 4 quarter ramp period
- To sum it all up…