Warwick is a highly successful, family-run South African winery established over 30 years ago. It has built a super-premium brand through quality products and strategic marketing and sales. Quality is the top priority across all price points. Marketing focuses on the family history and stories behind the wines. Sales are growing annually through targeted strategies for each brand and an emphasis on high-end positioning. Warwick is committed to continued quality improvements, marketing investments, and sales growth in 2021.

1. WARWICK - a road mapWARWICK - a road map

2. where is Warwick now?where is Warwick now?
 highly successful family-run wine estate
 established super-premium brand
 showing strong annual sales growth
 one of the most-visited wineries in South Africa
 young & dynamic management committed to growth

3. why is Warwick successful?why is Warwick successful?
three pillars support the brand:
1. quality product
2. marketing
3. sales
take one away and it all falls down

4. qualityquality
quality is at the heart of our business
we aim to over-deliver at every level
we have world-class ambitions
we focus on quality not quantity
awards

5. marketingmarketing
“There is no point in putting wine on
the shelf if you do not have the tools
to pull it off the shelf”

6. marketingmarketing
Key marketing drivers:
 the family
 quality
 stories behind the wines
 strategically focused vision
 our service

7. Marketing spendMarketing spend

8. salessales

9. salessales
“There is no point doing all the marketing
in the first place if your wine is not on the
shelf to sell”

10. sales growthsales growth

11. three year sales volume trendthree year sales volume trend

12. three year revenue trendthree year revenue trend

13. product positioningproduct positioning

14. ‘Professor Black’
Sauvignon Blanc
Chardonnay
Trilogy
Three Cape Ladies
‘Old Bush Vines’ Pinotage
‘The First Lady’
Cabernet Sauvignon
Specialised retail
& on-con
Mainstream retail
& on-con
Grocers &
on-con
chains

15. sales strategy by brandsales strategy by brand

18. The First Lady
• Sales are very good & growing
• Risk of over-emphasis & cannibalisation of portfolio
The plan
• Focus on quality
• Maintain RRP
• Reduce marketing spend
• Focus on grocers & on-con chains

20. ‘Professor Black’ Sauvignon Blanc
• Sales are very good & growing
• Quality is very good & improving
The plan
• No price increase to maintain sub R100 price-point
• Focus on style
• Increase marketing spend
• Focus on on-con

22. ‘Old Bush Vines’ Pinotage
• Sales are flat
• Quality is very good & improving
The plan
• No price increase for 2011
• Positioning further away from Three Cape Ladies
• Focus on style
• Increase marketing spend
• Focus on retail & on-con

24. Chardonnay:
• Sales are declining
• Quality is very good & improving
The plan
• Greater focus from Wineworx/Vinimark
• Improved Warwick focus on luxury positioning
• Upgraded packaging & marketing
• Increase marketing spend
• Focus on on-con & specialised retail

25. chardonnay price-pointschardonnay price-points

27. Three Cape Ladies:
• Sales are growing steadily
• Brand has gained excellent traction
• Quality is excellent & improving
The plan
• Increase sales volumes
• Positioned further away from First Lady
• Focus on creating Cape Blend category on wine-lists
• Significant marketing spend
• Focus on retail & on-con

29. Cabernet Franc
• New entry to portfolio
• Quality is very good & improving
• Only Cabernet Franc in Wineworx/Vinimark portfolio
• Warwick had the 1st
varietal Cab Franc in South Africa
The plan
• Tele-sales focus
• Line-priced with Trilogy
• Any restaurant that is serious about wine should carry this
• Focus on specialised retail & on-con
Objective: Own the category again

31. Trilogy:
• Volume growth flat
• Revenue growth continues
• Considered to be an SA icon - Warwick’s key driver
• Quality is excellent & improving
The plan
• Listing in any restaurant that is serious about wine is expected
• Significant ongoing marketing spend
• Upgraded packaging in 2011
• On-con & specialised retail focus with solid back up & staff training

32. strategy for 2011strategy for 2011

33. strategy for 2011strategy for 2011
 continue to over-deliver on all price-points

34. strategy for 2011strategy for 2011
 continue to over-deliver on all price-points
 increased visible marketing spend

35. strategy for 2011strategy for 2011
 continue to over-deliver on all price-points
 increased visible marketing spend
 continued sales growth across all lines

36. strategy for 2011strategy for 2011
 continue to over-deliver on all price-points
 increased visible marketing spend
 continued sales growth across all lines
 focus on ‘high-end’ positioning

37. strategy for 2011strategy for 2011
 continue to over-deliver on all price-points
 increased visible marketing spend
 continued sales growth across all lines
 focus on ‘high-end’ positioning
 ensure synergy between sales & marketing plans

38. strategy for 2011strategy for 2011
 continue to over-deliver on all price-points
 increased visible marketing spend
 continued sales growth across all lines
 focus on ‘high-end’ positioning
 ensure synergy between sales & marketing plans
 continued confidence in the Warwick brand

39. what you can expect from uswhat you can expect from us
A commitment to:
 market the brand to facilitate sales growth
 play an active role with your team in promoting sales
 make world-class wine that people enjoy drinking
 work with management to solve any issues quickly
 always be open to new ideas and fresh thinking

40. what we expect from youwhat we expect from you
A commitment to:
 be involved in the continued building of brand Warwick
 keep your foot on the accelerator
 understand our marketing strategy & sales focus
 respect and underpin the integrity of the brand
 have some fun!!

41. thank you for all the hard workthank you for all the hard work