The document discusses the importance of customer-centric website design. It emphasizes understanding customer needs and perspectives over focusing on organizational or product priorities. Accessibility and usability are key to ensuring websites can be used by all customers, regardless of impairments. The main message is that websites should be designed around helping customers achieve their goals efficiently rather than prioritizing other concerns.

1. www.gapingvoid.com

2. mind set then method ology

7. Simple , clear purpose and principles give rise to complex and intelligent behaviour. Complex rules and regulations give rise to simple and stupid behaviour. Dee Hock

10. The “go fetch” model We throw up some content. You go fetch it.

11. Where are these sites centred? the customer products & services the organisation

32. How many customer-centric? Org/Product Customer

34. 13,200 pixels 1,680 pixels

35. Usability & Accessibility Accessible Usable Web Site Accessible does not mean equally unusable for everyone. There is some overlap between usability and accessibility. If it’s not usable, it won’t be accessible (to anyone).

36. Usability vs. Accessibility Plan/Design/Build: Accessible is boring/LCD. Usability tested. Result: People with impairments frustrated. Plan/Design/Build: Both integral through the complete process. Fully tested. Result: Maximum reach. Plan/Design/Build: No planning. Not tested. Result: May look pretty, may satisfy a niche audience. Generally useless. Plan/Design Build: Accessibility bolted on after. Result: Compliant, theoretically OK Accessible Usable

38. Speed of task completion Deaf Blind Low vision Mobility Reading 4 million careful owners     Beehive      Bioethics Council    Community Net     Companies Office    Department of Labour     Embassies     Employment Relations Service    Ministry for the Environment     GCSB     Good Practice Funding   Government Jobs  

39. Speed of Completion = Satisfaction

44. Customers don’t care about your website or your organisation. They care about themselves . Show them you care about them and then they’ll start to care about you.

46. Thank you.