2015 isn't a year to follow others' rules. 2015 is be the year to set your own rules. Here are 15 questions to get you started thinking about what matters most--to your customers and to your bottom line.

1. Orange BackgroundEveryone seems to be writing 15 rules for 2015.
2015 isn’t going to be a year to follow others’ rules.
It will be the year to set your own rules.
Here are 15 questions to get you started
thinking about what matters most—
to your customers and to your bottom line.
“Businesses designed for customers get more customers.” - Mike Wittenstein

2. Is your intuition outdated?

3. Is your growth model capital-intensive?

4. Are your most important capabilities hard to replicate?

5. Are you adding value for your customers
faster than for yourself?

6. What’s the half-life of your competitive advantage?

7. Does your strategy just validate the past—
or does it bring the future closer?

8. Are you agile by design?

9. Do your experiences please your customers
and help reinvent your business?

10. Are you selling-led or service-led?

11. Do you know each customer’s
satisfaction gap?

12. Are you the same brand
wherever your customers find you?

13. Is your strategy designed for a static world…
or a rapidly changing environment?

14. Do your people and your processes
regularly take your customer’s breath away?

15. Do you know what kind of value your customers want?
Is that what you deliver best?

16. Is your customer strategy
moving you in the right direction?

17. storyminers helps you turn
what you do best (your story)
into what your customers
want most (their story)
mike@storyminers.com +1 770.425.9830 @MikeWittenstein
founder + managing principal, storyminers