1. Introduction to Laterooms.com
A perfect accommodation partner
By Mike Wheadon,Partnership Development Manager
28th April 2010

2. Content
• Company summary
• Integration and development opportunities

3. Company Summary
• Monthly Unique Visitors: 3m+
• Annual TTV (FY09): €250m
• Based: Manchester, Palma, Milan, Sydney, Singapore
• http://ara2009.tuitravelplc.com/tui-ar2009/en/group-at-a-glance/tui-
travel-overview/our-key-brands

4. business to consumer
• The business to consumer model
offers the partner the choice of
brand correct for their market.
• Our expertise lies in our
procurement of a broad depth and
breadth of accommodation stock in
line with partner objectives,
distributed through a
comprehensive consumable
integration with your online sales
proposition.
• We understand the key customer
touch points within the customer
ticketing process and how to
intelligently communicate our
accommodation proposition to best
aid conversion.

5. • Source Markets: UK – 85%, Europe & RoW – 15%
• Destination Markets: UK – 85%, RoW – 15%
• Customers: Leisure – 60%, Business – 40%
• Monthly Unique Visitors: 3m+
• Annual TTV (FY09): €250m
• Based: Manchester, Palma, Milan, Sydney

6. • Source Markets: 55% UK, 45% Other
• Destination Markets: London
• Customers: Leisure 70%; Business 30%
• Monthly Unique Visitors: 125k
• Annual TTV (FY09): £5m
• Based: Manchester / London

7. • Source Markets: Asia – 50%, Europe – 27%, Americas – 10%,
Oceania – 10%
• Destination Markets: Asia – 82%, Oceania – 6%, Europe – 3%,
Other 9%
• Customers: Leisure – 80%, Business – 20%
• Monthly Unique Visitors: 2.5m
• Annual TTV (FY09): $82.8m US
• Based: Singapore, Pattaya, Manchester

8. The LateRooms model
Broad range of accommodation -
great customer choice and
something for every budget.
Ongoing hotel recruitment to
enhance breadth of choice.
Pay when you stay – no booking
or cancellation fees means a
great customer experience.
Both online and offline (call centre)
availability.
Advance & same day booking.
High service levels for
customers, hotels and
partners

9. Yield management
LateRooms provide hoteliers with a
flexible operating system giving
properties complete control over
rates and availability.
A combination of the methods can
be used to match demand
Referral and Allocation methods
enable customers often to get last
minute rooms/cancellations and add
an extra 15 – 25% on to our
conversion

10. Hotel stock
LateRooms.com offers over 34,500
hotels throughout the world.
With 12,000 + hotels available in
UK, we have unrivalled stock
making LateRooms.com a market
leading hotel provider.
LateRooms.com have and a
dedicated hotel product team
sourcing new properties, building
successful relationships who offer
best practice.

11. LateRooms.com hotels
• 12 months inventory loaded
• Bookable online
• Great content and images
• Competitive Rates
• Choice of room types/basis

12. LateRooms.com key hotel chains
A selection of key brands that LateRooms.com work closely with

13. Partner Programme
• Established network of affiliate partners
• 600+ affiliates delivering 15% of the business
• True two way partnership

14. Partnership expertise

15. LateRooms choice

16. Web development
Live visitor testing takes the emotion out of website improvement, it tells us exactly
what content turns our lookers into bookers and what doesn’t.
• Maxymiser - market leading
conversion management tool
• Tealeaf – market leading customer
experience tool

17. Site Improvements
Four subtle changes to the hotel listing offers 4.68% increase in revenue in 6 months

18. Developing review content
• 540,000 edited reviews
• Multi-lingual review content
• Only guest reviews
• Easy view graphic and numeric
representation
• Ability to link in TripAdvisor

19. Brand investment
LateRooms.com launched a new advertising campaign on March 19th
going across TV, press, online and social media.
Creative for the campaign again focuses on the wide range of
accommodation we have available on the site and retains the ‘Dizzy
With Choice’ strap line from 2009.
A variety of different hotel types are represented as ‘worlds’ in the TV
ad as we aim to showcase the best accommodation on the site.
The press campaign supports this message of going on a journey when
selecting your hotel and will feature across broadsheets and free
dailies.
Play

20. Press advertising

21. Email marketing

22. 2009 advertising
• £2 million brand campaign in 2009
• Predominantly TV and national press
• Supported by tactical promotions and digital
• Resulted in an 11% shift in prompted awareness

23. Content
• Company summary
• Integration and development opportunities

24. Integration and development
XML CSV Creative Text Branded
Links Solutions
Easily Simple Retains
Quick and
Real Time Imported Method with Look and
Simple
Rates Into Existing Good Feel of Your
Integration
Databases Conversion Site
Effective Seamless
Low Hotel Data Linking to a
When Used Transition
Maintenance on Your Own Variety of
With Special for the
Once Set Up Site Levels
Offers Customer

25. Point of difference
• LateRooms proposition is unique
• Our flexible model leads to depth &
breadth of independent and unique
properties
• Great choice and value for
consumers enhancing conversion
• Strong commercial proposal -
commission % rebate displaying
commitment to partnership
• On going brand investment –
commitment to drive brand equity