1. Tea Market in India<br />Hot drinks manufacturers in India are faced with a highly mature market with long established traditions and product preferences among consumers. In total volume sales terms, India was the largest market for tea in the world and the fifth largest market for other hot drinks in 2010. As tea and coffee already have a very high penetration in India, companies have sought to increase their market share by developing innovative distribution strategies to reach new consumers. For packaged hot drinks players, the consumers of unpackaged tea and coffee in rural areas represent a potential new consumer base .While conventional distribution channels such as kiranas (small grocery retailers) and supermarkets account for over 90% of the sales of tea and coffee, companies continue to experiment with new channels to expand their consumer base into less accessible rural areas and consumer groups consisting of affluent youth. With urban markets approaching saturation, national companies increasingly seek to expand their distribution footprint to rural regions while regional play ersare making an effort to enter neighboring regions.<br />Waghbakri Tea Group<br />Waghbakri Company is a family owned tea business amongst conglomerates and mega corps that tower the International business scenario all over the world. Waghbakri house is one of the largest tea producers and sellers in India today. The group is making leading strides in tea exports and ships in bulk and retail consumer packing to countries all over the world. Its outstanding performance is credited to excellence in management and a spirit that results into a quantum jump in annual growth in face of stifling competition and cut throat scenario that dominates the tea industry today.<br />Waghbakri Tea House – Global Presence<br />With blessings from Mahatma Gandhi, Sir Narandas Desai set foot on Indian soil in the year 1892 after gaining experience in tea business as an owner of tea garden in South Africa which then was mired in racial misgivings that made the continuity of his business a futile endeavor there. He started Waghbakri Tea Company in the yr 1892, which then was represented by small company retail shop at kalupur Ahmadabad, Gujarat. Since then the growth of the endeavor has been phenomenal and presently Waghbakri Tea Company has an employee base of more than 400 professional managers and skilled personals with ever increasing space for more, to tend to the expanding group enterprise in India and abroad. Waghbakri tea house markets various tea brands in loose leaf cartons and tea bags for tea lovers all over the globe – the finest certified black teas from Darjeeling tea estates, Assam and Nilgiri. The company sells organic black and green tea for the health conscious. <br />The production base is at Dholka ( Dist . Ahmedabad) in a impressive spread of 14 acres with a modern manufacturing plant and state of art production and packaging unit that conforms to International norms in producing, blending and packaging of the finest tea leaf for worldwide consumption.<br />Achievements Year 1892, on call from Mahatma Gandhi, Sir Narandas Desai left India for South Africa. He procured a tea estate in the year 1915. But facing racial discrimination in South Africa he left that country and came back to India with a certificate of merit from The Mahatma Gandhi and few belongings, and years of experience as tea-estate owner to count on.Year 1919, Sir Narandas established tea business in Ahmedabad. The firm was named The Gujarat Tea Depot Co. with first retail outlet for wholesale teas at Gandhi Road, Ahmedabad, India (erstwhile Richie Road).Year 1925, Wagh Bakri brand was born now a favorite of millions of tea lovers.Year 1944, the Good Morning brand of premium blended tea leaf was introduced for tea connoisseurs, a blend rich in full bodied taste and aroma. The tea cuppers discovered it to be the right brand to begin their mornings fresh with a cup that cheers.Year 1976, encouraged by the success “Wagh Bakri” tea house enters into large scale distribution of Good Morning.Year 1980, the first to recognize the need for packaged teas, the group established Gujarat Tea Processors & Packers Limited to meet a growing demand for quality blends of branded teas and with the aim of selling quality tea products to the tea lovers in India and globally.Year 1986, the Standard Tea Processing Co. Limited was established with a view to avail the benefits of mechanized operations and meet with demands for bulk teas. The Company also started an office in Kolkata to oversee and check the purchase of tea at auction centres there.Year 1989, D'ling Brand a pure certified premium Darjeeling Tea was launched especially for tea connoisseurs. Darjeeling tea is popular for its smooth mellow flavor and overpowering aroma.Year 1991 the increased demand of packaged tea by professionals in the corporate segment initiated the launch of quot;
Tea Quikquot;
tea bags. The utility of tea bag is immense. It is travel, worthy, quick to make at home hygienically.Year 1994, For the larger audience quot;
MILI” teaquot;
was launched. Being an affordable quality tea in carton and jar, it finds place in the hearts of tea lovers all over the world.Year 1998, the Wagh Bakri brand launched in Rajasthan, India.Wagh Bakri Ahmedabad Management Association’s [AMA] Centre for Governance established. Year 1999, the Wagh Bakri brand enters the central Indian state of Madhya Pradesh, India.Year 2003, Premium brand of the Company “Wagh Bakri” secured its place among top 100 popular brands in India as per survey undertaken by AC. Nielsen’s in Brand Equity’s survey of India’s biggest FMCG Brands – 2002.Year 2004, Company received ISO : 9001 : 2000 and HACCP Certification.Year 2006, With a view to synergize efforts and operations Standard Tea Processing Co. Ltd. merged into Gujarat Tea Processors & Packers Ltd. Year 2007, Company started office at Mumbai (India) to expand its operations. Company also shifted its Kolkata office with upgraded infrastructure and facilities.Company entered into Maharashtra (India) state by launching “Wagh Bakri” Perfect Tea packets under different pack sizes.Year 2008, Company imported Double Chamber Tea Bag Machine viz. IMA C 27 from Italy having capacity of manufacturing 250 bags per minute.Company received EN ISO 22000:2005 Certification for Company’s Food Safety Management System for Blending and Packaging of Tea.Company acquired the land admeasuring 25,748 sq.meters adjoining to existing Dholka factory and also 12,595 sq. meters at village Tundel, Taluka Nadiad, Gujarat for the purpose of expansion / setting up of Tea Blending factory and storage facilities.Opened a Wagh Bakri Tea Lounge at Ville Parle [East], Mumbai, which serves Ice Tea and all premium varieties of Tea manufactured / marketed by Wagh Bakri Tea Group along with snacks.Year 2009, Company expanded its presence in the rural sections of Maharasthra like Kolhapur and Sangli. The company also launched itself in Delhi and NCR regions. The group also participate in Gulf Food held at World Trade Centre, Dubai. <br />PRODUCTS AND SERVICES<br />Products :<br />Delightful Varieties of Tea.<br />WaghBakri offers a basket full of brands for different need groups and price segments. According to wagh bakri TG modify and develop a new product range .let’s look at the journey of wagh bakri MILI TEA to Darjeeling.<br />78105855980Mili is an ideal brand for those who otherwise prefer loose tea. Mili offers good taste & strength with consistent quality and hygienic packaging alongwith great pricing value. Mili is a blend of good Assam teas and comes in Leaf and Dust form. It comes in Leaf, Dust & Fanning Varients. It comes in an attractive bandhani pack design. <br />SKU : 1Kg Pack and Pet jars of 500 gms and 250 gms & small packs. <br />WAGH BAKRI PREMIUM STAPLE FREE TEA BAGS<br />left0Wagh Bakri Premium Tea is an unmistakable combination of artfully blended tea and break through packaging. The Delicious flavour and aroma of this Hand-Picked Premium Tea, Which is rich in Antioxidants, is packed in innovative double chamber Staple Free Tea Bags. Thus, aprat from ensuring health benefits, It also promises safety.<br />Wagh Bakri Masala Chai Tea Bags<br />left0An Aromatic Delight With a DifferenceNow get more out of your regular cup of tea, with the WaghBakri Masala Chai. A fine International blend of the rich Assam tea and the spices, WaghBakri Masala Chai, in every sip, is truly an enticing experience.The hand plucked leaves are blended with exotic spices, which enhances the flavour of the tea, and the tea tastes deliciously different.No wondar then, the refreshing aroma of WaghBakri Masala Chai fills up your senses like never before, cup after cup. <br />Good Morning Tea Bags (Assam)<br />left0Good Morning Tea Bags make for the 'fast and fashionable' way of drinking fine tea. The Assam blend is available in a pack of 100 tea bags. These tea bags have a double chamber for faster infusion of tea, and come sealed in an envelope to keep the tea fresh and flavourful.<br />Good Morning Tea Bags (Darjeeling)<br />left3810Good Morning Tea Bags make for the 'fast and fashionable' way of drinking fine tea. The Darjeeling blend is available in a pack of 100 tea bags. These tea bags have a double chamber for faster infusion of tea, and come sealed in an envelope to keep the tea fresh and flavourful. <br />Wagh Bakri Tea Quik Tea Bags<br />left0Tea bags are convenient and hygienic where the normal elaborate preparation is not feasible. Tea Quik tea bags from WaghBakri was one of the first ones to enter the Tea Bag segment. Tea Quik is especially favoured as it creates a cuppa that is very close to the normally brewed tea. Moreover, the advanced imported production facility of Tea Quik produces tea bags free from staple pins. SKU: 25 & 100 tea bags.<br />Wagh bakri<br />Our very raison detre. A legendary brand with extraordinary brand loyalty built and preserved painstakingly for more than 5 years. It’s the best selling brand in Western India. Customers are known to carry along supplies on long and overseas journeys! A blend of select Assam teas, WaghBakri is high on strength and instantly refreshes a person. Consistency of quality through the years is another feather in our cap. It is available in Leaf, Dust and Fanning varieties. <br />left668020WaghBakri (Leaf) with large granules brews a strong and sweet taste (earning it the sobriquet of ‘Kadak Meethi’). WaghBakri (Dust) with very fine granules is the strongest variety and is preferred by institutional segment. It produces largest number of cups per kg of tea. WaghBakri (Fanning) is a blend cut between Leaf and Dust. It is strong in taste and bright in colour. Available in pack sizes of 25 grams, 50 grams, 100 grams, 250 grams, 500 gram poly pouches and 1 kg PET jar. Now also available in 500 gms. lined cartons. <br />Special International Blend<br />left0WaghBakri is now available for export markets in special packaging. <br />Available in PET jars of 1/2 lb., 1 lb., 2 lbs. WaghBakri International tea bags are available for those who prefer tea bags. <br /> <br />19050381635True to its name, Good Morning is a blend of premium Assam CTC tea and traces of orthodox tea which is high on taste and aroma. Its fruity flavour tempts you to reach for another cup. In keeping with the Group’s high quality standards, the blend is not offered in the market if good quality tea is not available due to external factors. No wonder, Good Morning enjoys a strong customer loyalty. Good Morning has been rated by experts as one of the best blends in the world. <br />SKU: 250 gms. and 500 grams. <br /> <br />Wagh Bakri has ruled millions of hearts for over -111760400050a 100 years. Wagh Bakri group now brings a tea that is specially blended for tea connoisseurs. Wagh Bakri Perfect, this amazing tea is handpicked from the best tea gardens and blended by tea experts. Wagh Bakri Tea Perfect ensures a strong taste, rich colour and a stimulating aroma.<br /> Organic Tea Gift Pack<br />left0 Gift Pack of Organic Tea – naturally healthy! The Organic Gift Pack contains 100% Organic CTC Leaf Tea, 100% Organic Darjeeling Tea & 100% Organic Darjeeling Green Tea(100gm each). These are high quality certified quot;
100% Organicquot;
teas with remarkable flavor and refreshing taste. Pure sips of nature, full of good health and lingering freshness! It is the gift of choice for those you care for. Note: Organic cultivation helps promote a sustainable environment<br />Certified Organic Darjeeling Green Tea<br />left0Created specifically for those who are looking for more in a tea. Wagh Bakri Organic Darjeeling Green Tea responds to the passion of ardent tea lovers. Its delicate aroma, superiative flavour and golden allure, with a distinctive muscatel taste surrounds the senses. The Organic growing method applied in cultivating this tea ensures a balanced, fertile, sustainable environment and a tea that's completely free from any artificial chemicals.So come together with your loved ones and scale the heights of enjoyment with every sip of Wagh Bakri Organic Darjeeling Green Tea.<br />Certified D'ling Organic Darjeeling Tea<br />left0An exquisite tea blend for those passionate about taste, aroma and flavor. WaghBakri Organic Darjeeling Tea comes to your cup from the highest tea growing slopes of the Himalayas. Considered as the finest aromatic tea in the World. Darjeeling tea has smooth muscatel flavor, light golden hue and exotic aroma. The organic growing method applied in cultivating this tea ensures a balanced, fertile, sustainable environment and a tea of health benefit free from any artificial chemicals.So buy hot tea beverage that cheers a gift for loved ones and scale the heights of enjoyment with every sip of WaghBakri Organic Darjeeling Tea. <br />Certified Organic Assam Tea<br />left0Wagh Bakri Organic Assam Tea is a full-bodied tea that has a warm reddish brown color and an invigorating taste that refreshes the body & spirit. Highly regarded by the connoisseurs for its distinctive fresh though subtle malty flavor, Assam tea is rich, robust and exceptionally aromatic, The Organic growing method applied in cultivating this tea ensures a balanced, fertile, sustainable environment and a tea that's completely free from any artificial chemicals.Buy the hot tea beverage <br />The Jewel in the WaghBakri crown. <br /> An offering of Pure Darjeeling Tea for left162560connoisseurs of flavour. D’ling consists of teas grown at heights between 6,000 ft. and 10,000 ft. Its special aroma and flavour have won it preference from patrons all over the world. Its mild taste needs little milk and sugar. It also goes famously into delicious recipes like lemon tea, honey tea, etc. SKU :100 grams and 250 grams. <br />SALES AND DISTRIBUTION NETWORK<br />A need was felt in the last 70’s by ‘Wagh Bakri group’ to make available fresh tea in convenient packs to the discerning consumers of Gujarat, as a result,GTPPL as a part of wagh bakri group was founded in 1980 with a objective to market sealed packet tea in Gujarat. Since then GTPPL has satisfied the need of more and more customers over a period of years due to its unmatched consistency in quality and strong distribution system. Total average sale of GTPPL is approx 19.5 lack kgs per month. Turnover is likely to exceed 350 crs this yr. The company is operating in four states across India ie Gujarat, Rajasthan, Madhya Pradesh and Maharashtra .<br />RAJASTHAN AND MADHYA PRADESH:<br />In Rajasthan, the company launches product first in Udaipur section and it was launched subsequently in jodhpur / jaipur sections. Distribution section was much similar to Gujarat. And in Madhya Pradesh the company has super stockiest one at Indore and another at Jabalpur.<br />FUTURE PLANS FOR GROWTH IN KEY MARKET AND EXPANSION<br />It’s a familiar but audacious picture that is slowly emerging. Familiar because it is an oft-told battle of a domestic corporate David taking on the might of multinational Goliaths Hindustan Unilever Ltd (HUL) and Tata Tea Ltd. Audacious, because the Indian company Wagh Bakri Group is now chalking out fresh plans to gain a competitive edge in the Rs 5,000 crore Indian branded tea industry. For starters, Wagh Bakri is extending its presence, manufacturing facility and distribution network to pump up volumes. <br />The group’s game plan includes, retail initiatives, high-voltage mass media advertisings campaigns and export initiatives. The vital question is: Will Wagh Bakri’s growth strategy change the market dynamics of the branded tea sector in India? On the group’s strategy, Piyush Desai, chairman & managing director of Wagh Bakri Tea Group says, “Our main objective is to become a national player by the end of this year. We are setting up a new facility at Nadiad soon. We are now the third largest tea brand in India.” At present, Wagh Bakri has presence in Gujarat, Rajasthan, Madhya Pradesh and Maharashtra. <br />According to Desai, the group is planning to foray into southern states as part of its growth strategy. To start with, the group is planning to introduce its flagship brand Wagh Bakri in Karnataka. In the Rs 5,000 crore Indian branded industry, Tata Tea currently enjoys volume leadership while Hindustan Unilever has value leadership.<br />With its national brand strategy, Wagh Bakri can pose a major threat to HUL and Tata Tea. Very soon, the branded tea sector will witness a major tussle between national and regional players. As a result, this sector is expected to register a 15 % growth this year,said an analyst based in Mumbai. <br />‘Seeing is believing’ seems to be the mantra for Wagh Bakri.To gain visibility for its brands, the group is hiking its advertising budget by 50 % this year, according to Desai. To woo consumers, the company is in the process of rolling out an aggressive print campaign with the tag line ‘Perfect Rishtey Banaye.<br />“To support our print ads, we are also beaming television commercials on leading channels. Also, we are strengthening our pan-India distribution network, this year.<br />EXPORTS :-<br />Waghbakri wants to grow their export division by catering all Indians and Asian community wherever they are residing’ using this as a launching pad, the company would like to cater to all the tea connoisseurs of the main stream market all over the globe. Recently we have entered UK, Australia, New Zealand and also having strong dialogues with some of the European buyers and hoping to get good business from them · Currently focusing in USA as a strong hold in New York, Chicago, Atlanta, etc. <br />BRAND EVOLUTION<br />Waghbakri has categorized the organic teas, all other form of double and single chamber tea bags, Darjeeling teas and Nilgri teas as “Specialty Teas” and have started various forms of sales promotion. Which has operationalised our vision for catering to newer generation which traditionally was never our customers. Going ahead in this segment we have launched last year wagh bakri organic combo pack which has all the variable of the organic format with recipe booklet, which has helped our customer to understand the teas better.<br />Tea Lounge:-<br />Wagh Bakri to go one step forward and entered in the service arena of serving<br />all forms of teas from single platform which we have discovered as “Tea Lounge”. They have opened one tea lounge in Mumbai in November 07 and have received an over whelming response and hence we are looking forward to go ahead with this idea on pan India basis.<br />Vending Operations:-<br />Vending operation is also a newer version of having hot tea. There are lots of opportunities and the company desires to cater to this business on pan India basis.<br />Institutional Business:-<br />The company is expanding wings, by tapping huge potential i.e. institution business. In this process the company is appointing distributors and setting up distribution networks. The company has already started business with railways , authorized vendors in IRCTC, organized segments (i.e. corporate ) and also tapped HTS ( Hot Tea Shops ) Highway Restaurants with organized efforts & now we are in process of streamlining it. <br />MARKETING INITIATIVES<br />Wagh Bakri has gone to each and every customer be it an upper end customer or the middle or lower level of customer in terms of socio economic class with different forms & mediums of communication.<br />Advertising & Publishing Agency:-<br />The company has hired nationally renowned agency for their different brands. “Triton Communication”, “Hanmer MS & L” & “Percept Advertising” are workingon creative part to help them communicate to their “TG” i.e their target group. A publishing agency is hired ‘Publicity Parlour’ for publishing creative’s made bythe agencies in print as well as in electronic medium.<br />Marketing Research:-<br />Wagh Bakri always had belief in marketing research, which had been carried<br />forward by purchasing syndicated marketing research report ( lastly purchased this type of report from A C Nielson) & conduct market research by marketing companies.<br />Electronic Medium:-<br />Last year they had presence on number of channels like colors, star Gold, Aaj<br />Tak, Star One, Star News, NDTV Imagine, Set Max, Sahara One, Zee etc. The plan behind broadcasting on these channel is to communicate the brand value to a<br />particular customer, who will recall their already known brand like “ Wagh Bakri Wagh bakri Perfect” or “Milli”. The company wants to break periphery of four states i.e MP, Rajasthan, Gujarat, & Maharashtra to communicate to their future customers across India. In short they want to spread in PAN India where where their distribution has still not reached and this is the best possible way to reach their prospective customers and make them aware about the brand.<br />Print Medium:-<br />33909067945<br />339725-451485<br />THIS CREATIVE USE IN ONLY INSIDE MALL <br />267970-107315<br />COME OUT WITH NEW CONCEPT .NOW WAGH BAKRI AVAILABLE IN GIFT PACK<br />340360289560<br />TEA lounge AT MUBMAI ADVERTISEMENT <br />3431540130175Others :-<br />19050-5121<br />19050326390<br />1141730107315<br />This are the medium which they think is the second most effective medium after broadcasting as they can communicate to their “TG”. This medium is being used for two main agendas i.e to communicate for the ongoing consumer promotion schemes & for brand building activity. They have good presence in this medium be it local newspaper or national newspapers.<br />Internet Selling:-<br />Wagh bakri is now catering to customers seeking tea online. Their online selling portal have all the enmities required for the online selling portal. This initiative has kept them on global platform. www.premiumtea.com and www.buytea.com are the two websites which are catering to tea lovers seeking packed tea over the net<br />Organized Retail Network:-<br />WaghBakri have accepted the importance new form of retailing i.e organized<br />retail network. This retail network is growing up rapidly and would start catering many customers who are used to go to next door retailing. They have started the activity of gondola displays, floors stack displays and also used promoters at the select outlets where they can interact with the end customers.<br />Customer & Trade Promotion (CP & TP):-<br />Customer promotion is given for two reasons; one is to motivate a customer to change and second is appreciating customers choice to continue using the<br />particular product. They are also providing CP on their selected SKU for the same reason. <br />New launching :-<br />7810599060The Wagh Bakri Group has launched its premium tea brand, Good Morning tea in Mumbai. Vidya Balan unveiled the tea, which promises to be a delight for all tea connoisseurs.<br />Mumbai is the first launch market in Maharashtra. Subsequently, the brand will be available in key cities like Pune, Nagpur and Nasik. Good Morning tea is primarily targeted towards quality conscious consumers who appreciate a judicious blend of taste, strength and aroma.<br />-384810425450<br />CMD of Wagh Bakri Piyush Desai (R), Director Parag Desai and TV actress Smriti<br />
![Tea Market in India<br />Hot drinks manufacturers in India are faced with a highly mature market with long established traditions and product preferences among consumers. In total volume sales terms, India was the largest market for tea in the world and the fifth largest market for other hot drinks in 2010. As tea and coffee already have a very high penetration in India, companies have sought to increase their market share by developing innovative distribution strategies to reach new consumers. For packaged hot drinks players, the consumers of unpackaged tea and coffee in rural areas represent a potential new consumer base .While conventional distribution channels such as kiranas (small grocery retailers) and supermarkets account for over 90% of the sales of tea and coffee, companies continue to experiment with new channels to expand their consumer base into less accessible rural areas and consumer groups consisting of affluent youth. With urban markets approaching saturation, national companies increasingly seek to expand their distribution footprint to rural regions while regional play ersare making an effort to enter neighboring regions.<br />Waghbakri Tea Group<br />Waghbakri Company is a family owned tea business amongst conglomerates and mega corps that tower the International business scenario all over the world. Waghbakri house is one of the largest tea producers and sellers in India today. The group is making leading strides in tea exports and ships in bulk and retail consumer packing to countries all over the world. Its outstanding performance is credited to excellence in management and a spirit that results into a quantum jump in annual growth in face of stifling competition and cut throat scenario that dominates the tea industry today.<br />Waghbakri Tea House – Global Presence<br />With blessings from Mahatma Gandhi, Sir Narandas Desai set foot on Indian soil in the year 1892 after gaining experience in tea business as an owner of tea garden in South Africa which then was mired in racial misgivings that made the continuity of his business a futile endeavor there. He started Waghbakri Tea Company in the yr 1892, which then was represented by small company retail shop at kalupur Ahmadabad, Gujarat. Since then the growth of the endeavor has been phenomenal and presently Waghbakri Tea Company has an employee base of more than 400 professional managers and skilled personals with ever increasing space for more, to tend to the expanding group enterprise in India and abroad. Waghbakri tea house markets various tea brands in loose leaf cartons and tea bags for tea lovers all over the globe – the finest certified black teas from Darjeeling tea estates, Assam and Nilgiri. The company sells organic black and green tea for the health conscious. <br />The production base is at Dholka ( Dist . Ahmedabad) in a impressive spread of 14 acres with a modern manufacturing plant and state of art production and packaging unit that conforms to International norms in producing, blending and packaging of the finest tea leaf for worldwide consumption.<br />Achievements Year 1892, on call from Mahatma Gandhi, Sir Narandas Desai left India for South Africa. He procured a tea estate in the year 1915. But facing racial discrimination in South Africa he left that country and came back to India with a certificate of merit from The Mahatma Gandhi and few belongings, and years of experience as tea-estate owner to count on.Year 1919, Sir Narandas established tea business in Ahmedabad. The firm was named The Gujarat Tea Depot Co. with first retail outlet for wholesale teas at Gandhi Road, Ahmedabad, India (erstwhile Richie Road).Year 1925, Wagh Bakri brand was born now a favorite of millions of tea lovers.Year 1944, the Good Morning brand of premium blended tea leaf was introduced for tea connoisseurs, a blend rich in full bodied taste and aroma. The tea cuppers discovered it to be the right brand to begin their mornings fresh with a cup that cheers.Year 1976, encouraged by the success “Wagh Bakri” tea house enters into large scale distribution of Good Morning.Year 1980, the first to recognize the need for packaged teas, the group established Gujarat Tea Processors & Packers Limited to meet a growing demand for quality blends of branded teas and with the aim of selling quality tea products to the tea lovers in India and globally.Year 1986, the Standard Tea Processing Co. Limited was established with a view to avail the benefits of mechanized operations and meet with demands for bulk teas. The Company also started an office in Kolkata to oversee and check the purchase of tea at auction centres there.Year 1989, D'ling Brand a pure certified premium Darjeeling Tea was launched especially for tea connoisseurs. Darjeeling tea is popular for its smooth mellow flavor and overpowering aroma.Year 1991 the increased demand of packaged tea by professionals in the corporate segment initiated the launch of quot;
Tea Quikquot;
tea bags. The utility of tea bag is immense. It is travel, worthy, quick to make at home hygienically.Year 1994, For the larger audience quot;
MILI” teaquot;
was launched. Being an affordable quality tea in carton and jar, it finds place in the hearts of tea lovers all over the world.Year 1998, the Wagh Bakri brand launched in Rajasthan, India.Wagh Bakri Ahmedabad Management Association’s [AMA] Centre for Governance established. Year 1999, the Wagh Bakri brand enters the central Indian state of Madhya Pradesh, India.Year 2003, Premium brand of the Company “Wagh Bakri” secured its place among top 100 popular brands in India as per survey undertaken by AC. Nielsen’s in Brand Equity’s survey of India’s biggest FMCG Brands – 2002.Year 2004, Company received ISO : 9001 : 2000 and HACCP Certification.Year 2006, With a view to synergize efforts and operations Standard Tea Processing Co. Ltd. merged into Gujarat Tea Processors & Packers Ltd. Year 2007, Company started office at Mumbai (India) to expand its operations. Company also shifted its Kolkata office with upgraded infrastructure and facilities.Company entered into Maharashtra (India) state by launching “Wagh Bakri” Perfect Tea packets under different pack sizes.Year 2008, Company imported Double Chamber Tea Bag Machine viz. IMA C 27 from Italy having capacity of manufacturing 250 bags per minute.Company received EN ISO 22000:2005 Certification for Company’s Food Safety Management System for Blending and Packaging of Tea.Company acquired the land admeasuring 25,748 sq.meters adjoining to existing Dholka factory and also 12,595 sq. meters at village Tundel, Taluka Nadiad, Gujarat for the purpose of expansion / setting up of Tea Blending factory and storage facilities.Opened a Wagh Bakri Tea Lounge at Ville Parle [East], Mumbai, which serves Ice Tea and all premium varieties of Tea manufactured / marketed by Wagh Bakri Tea Group along with snacks.Year 2009, Company expanded its presence in the rural sections of Maharasthra like Kolhapur and Sangli. The company also launched itself in Delhi and NCR regions. The group also participate in Gulf Food held at World Trade Centre, Dubai. <br />PRODUCTS AND SERVICES<br />Products :<br />Delightful Varieties of Tea.<br />WaghBakri offers a basket full of brands for different need groups and price segments. According to wagh bakri TG modify and develop a new product range .let’s look at the journey of wagh bakri MILI TEA to Darjeeling.<br />78105855980Mili is an ideal brand for those who otherwise prefer loose tea. Mili offers good taste & strength with consistent quality and hygienic packaging alongwith great pricing value. Mili is a blend of good Assam teas and comes in Leaf and Dust form. It comes in Leaf, Dust & Fanning Varients. It comes in an attractive bandhani pack design. <br />SKU : 1Kg Pack and Pet jars of 500 gms and 250 gms & small packs. <br />WAGH BAKRI PREMIUM STAPLE FREE TEA BAGS<br />left0Wagh Bakri Premium Tea is an unmistakable combination of artfully blended tea and break through packaging. The Delicious flavour and aroma of this Hand-Picked Premium Tea, Which is rich in Antioxidants, is packed in innovative double chamber Staple Free Tea Bags. Thus, aprat from ensuring health benefits, It also promises safety.<br />Wagh Bakri Masala Chai Tea Bags<br />left0An Aromatic Delight With a DifferenceNow get more out of your regular cup of tea, with the WaghBakri Masala Chai. A fine International blend of the rich Assam tea and the spices, WaghBakri Masala Chai, in every sip, is truly an enticing experience.The hand plucked leaves are blended with exotic spices, which enhances the flavour of the tea, and the tea tastes deliciously different.No wondar then, the refreshing aroma of WaghBakri Masala Chai fills up your senses like never before, cup after cup. <br />Good Morning Tea Bags (Assam)<br />left0Good Morning Tea Bags make for the 'fast and fashionable' way of drinking fine tea. The Assam blend is available in a pack of 100 tea bags. These tea bags have a double chamber for faster infusion of tea, and come sealed in an envelope to keep the tea fresh and flavourful.<br />Good Morning Tea Bags (Darjeeling)<br />left3810Good Morning Tea Bags make for the 'fast and fashionable' way of drinking fine tea. The Darjeeling blend is available in a pack of 100 tea bags. These tea bags have a double chamber for faster infusion of tea, and come sealed in an envelope to keep the tea fresh and flavourful. <br />Wagh Bakri Tea Quik Tea Bags<br />left0Tea bags are convenient and hygienic where the normal elaborate preparation is not feasible. Tea Quik tea bags from WaghBakri was one of the first ones to enter the Tea Bag segment. Tea Quik is especially favoured as it creates a cuppa that is very close to the normally brewed tea. Moreover, the advanced imported production facility of Tea Quik produces tea bags free from staple pins. SKU: 25 & 100 tea bags.<br />Wagh bakri<br />Our very raison detre. A legendary brand with extraordinary brand loyalty built and preserved painstakingly for more than 5 years. It’s the best selling brand in Western India. Customers are known to carry along supplies on long and overseas journeys! A blend of select Assam teas, WaghBakri is high on strength and instantly refreshes a person. Consistency of quality through the years is another feather in our cap. It is available in Leaf, Dust and Fanning varieties. <br />left668020WaghBakri (Leaf) with large granules brews a strong and sweet taste (earning it the sobriquet of ‘Kadak Meethi’). WaghBakri (Dust) with very fine granules is the strongest variety and is preferred by institutional segment. It produces largest number of cups per kg of tea. WaghBakri (Fanning) is a blend cut between Leaf and Dust. It is strong in taste and bright in colour. Available in pack sizes of 25 grams, 50 grams, 100 grams, 250 grams, 500 gram poly pouches and 1 kg PET jar. Now also available in 500 gms. lined cartons. <br />Special International Blend<br />left0WaghBakri is now available for export markets in special packaging. <br />Available in PET jars of 1/2 lb., 1 lb., 2 lbs. WaghBakri International tea bags are available for those who prefer tea bags. <br /> <br />19050381635True to its name, Good Morning is a blend of premium Assam CTC tea and traces of orthodox tea which is high on taste and aroma. Its fruity flavour tempts you to reach for another cup. In keeping with the Group’s high quality standards, the blend is not offered in the market if good quality tea is not available due to external factors. No wonder, Good Morning enjoys a strong customer loyalty. Good Morning has been rated by experts as one of the best blends in the world. <br />SKU: 250 gms. and 500 grams. <br /> <br />Wagh Bakri has ruled millions of hearts for over -111760400050a 100 years. Wagh Bakri group now brings a tea that is specially blended for tea connoisseurs. Wagh Bakri Perfect, this amazing tea is handpicked from the best tea gardens and blended by tea experts. Wagh Bakri Tea Perfect ensures a strong taste, rich colour and a stimulating aroma.<br /> Organic Tea Gift Pack<br />left0 Gift Pack of Organic Tea – naturally healthy! The Organic Gift Pack contains 100% Organic CTC Leaf Tea, 100% Organic Darjeeling Tea & 100% Organic Darjeeling Green Tea(100gm each). These are high quality certified quot;
100% Organicquot;
teas with remarkable flavor and refreshing taste. Pure sips of nature, full of good health and lingering freshness! It is the gift of choice for those you care for. Note: Organic cultivation helps promote a sustainable environment<br />Certified Organic Darjeeling Green Tea<br />left0Created specifically for those who are looking for more in a tea. Wagh Bakri Organic Darjeeling Green Tea responds to the passion of ardent tea lovers. Its delicate aroma, superiative flavour and golden allure, with a distinctive muscatel taste surrounds the senses. The Organic growing method applied in cultivating this tea ensures a balanced, fertile, sustainable environment and a tea that's completely free from any artificial chemicals.So come together with your loved ones and scale the heights of enjoyment with every sip of Wagh Bakri Organic Darjeeling Green Tea.<br />Certified D'ling Organic Darjeeling Tea<br />left0An exquisite tea blend for those passionate about taste, aroma and flavor. WaghBakri Organic Darjeeling Tea comes to your cup from the highest tea growing slopes of the Himalayas. Considered as the finest aromatic tea in the World. Darjeeling tea has smooth muscatel flavor, light golden hue and exotic aroma. The organic growing method applied in cultivating this tea ensures a balanced, fertile, sustainable environment and a tea of health benefit free from any artificial chemicals.So buy hot tea beverage that cheers a gift for loved ones and scale the heights of enjoyment with every sip of WaghBakri Organic Darjeeling Tea. <br />Certified Organic Assam Tea<br />left0Wagh Bakri Organic Assam Tea is a full-bodied tea that has a warm reddish brown color and an invigorating taste that refreshes the body & spirit. Highly regarded by the connoisseurs for its distinctive fresh though subtle malty flavor, Assam tea is rich, robust and exceptionally aromatic, The Organic growing method applied in cultivating this tea ensures a balanced, fertile, sustainable environment and a tea that's completely free from any artificial chemicals.Buy the hot tea beverage <br />The Jewel in the WaghBakri crown. <br /> An offering of Pure Darjeeling Tea for left162560connoisseurs of flavour. D’ling consists of teas grown at heights between 6,000 ft. and 10,000 ft. Its special aroma and flavour have won it preference from patrons all over the world. Its mild taste needs little milk and sugar. It also goes famously into delicious recipes like lemon tea, honey tea, etc. SKU :100 grams and 250 grams. <br />SALES AND DISTRIBUTION NETWORK<br />A need was felt in the last 70’s by ‘Wagh Bakri group’ to make available fresh tea in convenient packs to the discerning consumers of Gujarat, as a result,GTPPL as a part of wagh bakri group was founded in 1980 with a objective to market sealed packet tea in Gujarat. Since then GTPPL has satisfied the need of more and more customers over a period of years due to its unmatched consistency in quality and strong distribution system. Total average sale of GTPPL is approx 19.5 lack kgs per month. Turnover is likely to exceed 350 crs this yr. The company is operating in four states across India ie Gujarat, Rajasthan, Madhya Pradesh and Maharashtra .<br />RAJASTHAN AND MADHYA PRADESH:<br />In Rajasthan, the company launches product first in Udaipur section and it was launched subsequently in jodhpur / jaipur sections. Distribution section was much similar to Gujarat. And in Madhya Pradesh the company has super stockiest one at Indore and another at Jabalpur.<br />FUTURE PLANS FOR GROWTH IN KEY MARKET AND EXPANSION<br />It’s a familiar but audacious picture that is slowly emerging. Familiar because it is an oft-told battle of a domestic corporate David taking on the might of multinational Goliaths Hindustan Unilever Ltd (HUL) and Tata Tea Ltd. Audacious, because the Indian company Wagh Bakri Group is now chalking out fresh plans to gain a competitive edge in the Rs 5,000 crore Indian branded tea industry. For starters, Wagh Bakri is extending its presence, manufacturing facility and distribution network to pump up volumes. <br />The group’s game plan includes, retail initiatives, high-voltage mass media advertisings campaigns and export initiatives. The vital question is: Will Wagh Bakri’s growth strategy change the market dynamics of the branded tea sector in India? On the group’s strategy, Piyush Desai, chairman & managing director of Wagh Bakri Tea Group says, “Our main objective is to become a national player by the end of this year. We are setting up a new facility at Nadiad soon. We are now the third largest tea brand in India.” At present, Wagh Bakri has presence in Gujarat, Rajasthan, Madhya Pradesh and Maharashtra. <br />According to Desai, the group is planning to foray into southern states as part of its growth strategy. To start with, the group is planning to introduce its flagship brand Wagh Bakri in Karnataka. In the Rs 5,000 crore Indian branded industry, Tata Tea currently enjoys volume leadership while Hindustan Unilever has value leadership.<br />With its national brand strategy, Wagh Bakri can pose a major threat to HUL and Tata Tea. Very soon, the branded tea sector will witness a major tussle between national and regional players. As a result, this sector is expected to register a 15 % growth this year,said an analyst based in Mumbai. <br />‘Seeing is believing’ seems to be the mantra for Wagh Bakri.To gain visibility for its brands, the group is hiking its advertising budget by 50 % this year, according to Desai. To woo consumers, the company is in the process of rolling out an aggressive print campaign with the tag line ‘Perfect Rishtey Banaye.<br />“To support our print ads, we are also beaming television commercials on leading channels. Also, we are strengthening our pan-India distribution network, this year.<br />EXPORTS :-<br />Waghbakri wants to grow their export division by catering all Indians and Asian community wherever they are residing’ using this as a launching pad, the company would like to cater to all the tea connoisseurs of the main stream market all over the globe. Recently we have entered UK, Australia, New Zealand and also having strong dialogues with some of the European buyers and hoping to get good business from them · Currently focusing in USA as a strong hold in New York, Chicago, Atlanta, etc. <br />BRAND EVOLUTION<br />Waghbakri has categorized the organic teas, all other form of double and single chamber tea bags, Darjeeling teas and Nilgri teas as “Specialty Teas” and have started various forms of sales promotion. Which has operationalised our vision for catering to newer generation which traditionally was never our customers. Going ahead in this segment we have launched last year wagh bakri organic combo pack which has all the variable of the organic format with recipe booklet, which has helped our customer to understand the teas better.<br />Tea Lounge:-<br />Wagh Bakri to go one step forward and entered in the service arena of serving<br />all forms of teas from single platform which we have discovered as “Tea Lounge”. They have opened one tea lounge in Mumbai in November 07 and have received an over whelming response and hence we are looking forward to go ahead with this idea on pan India basis.<br />Vending Operations:-<br />Vending operation is also a newer version of having hot tea. There are lots of opportunities and the company desires to cater to this business on pan India basis.<br />Institutional Business:-<br />The company is expanding wings, by tapping huge potential i.e. institution business. In this process the company is appointing distributors and setting up distribution networks. The company has already started business with railways , authorized vendors in IRCTC, organized segments (i.e. corporate ) and also tapped HTS ( Hot Tea Shops ) Highway Restaurants with organized efforts & now we are in process of streamlining it. <br />MARKETING INITIATIVES<br />Wagh Bakri has gone to each and every customer be it an upper end customer or the middle or lower level of customer in terms of socio economic class with different forms & mediums of communication.<br />Advertising & Publishing Agency:-<br />The company has hired nationally renowned agency for their different brands. “Triton Communication”, “Hanmer MS & L” & “Percept Advertising” are workingon creative part to help them communicate to their “TG” i.e their target group. A publishing agency is hired ‘Publicity Parlour’ for publishing creative’s made bythe agencies in print as well as in electronic medium.<br />Marketing Research:-<br />Wagh Bakri always had belief in marketing research, which had been carried<br />forward by purchasing syndicated marketing research report ( lastly purchased this type of report from A C Nielson) & conduct market research by marketing companies.<br />Electronic Medium:-<br />Last year they had presence on number of channels like colors, star Gold, Aaj<br />Tak, Star One, Star News, NDTV Imagine, Set Max, Sahara One, Zee etc. The plan behind broadcasting on these channel is to communicate the brand value to a<br />particular customer, who will recall their already known brand like “ Wagh Bakri Wagh bakri Perfect” or “Milli”. The company wants to break periphery of four states i.e MP, Rajasthan, Gujarat, & Maharashtra to communicate to their future customers across India. In short they want to spread in PAN India where where their distribution has still not reached and this is the best possible way to reach their prospective customers and make them aware about the brand.<br />Print Medium:-<br />33909067945<br />339725-451485<br />THIS CREATIVE USE IN ONLY INSIDE MALL <br />267970-107315<br />COME OUT WITH NEW CONCEPT .NOW WAGH BAKRI AVAILABLE IN GIFT PACK<br />340360289560<br />TEA lounge AT MUBMAI ADVERTISEMENT <br />3431540130175Others :-<br />19050-5121<br />19050326390<br />1141730107315<br />This are the medium which they think is the second most effective medium after broadcasting as they can communicate to their “TG”. This medium is being used for two main agendas i.e to communicate for the ongoing consumer promotion schemes & for brand building activity. They have good presence in this medium be it local newspaper or national newspapers.<br />Internet Selling:-<br />Wagh bakri is now catering to customers seeking tea online. Their online selling portal have all the enmities required for the online selling portal. This initiative has kept them on global platform. www.premiumtea.com and www.buytea.com are the two websites which are catering to tea lovers seeking packed tea over the net<br />Organized Retail Network:-<br />WaghBakri have accepted the importance new form of retailing i.e organized<br />retail network. This retail network is growing up rapidly and would start catering many customers who are used to go to next door retailing. They have started the activity of gondola displays, floors stack displays and also used promoters at the select outlets where they can interact with the end customers.<br />Customer & Trade Promotion (CP & TP):-<br />Customer promotion is given for two reasons; one is to motivate a customer to change and second is appreciating customers choice to continue using the<br />particular product. They are also providing CP on their selected SKU for the same reason. <br />New launching :-<br />7810599060The Wagh Bakri Group has launched its premium tea brand, Good Morning tea in Mumbai. Vidya Balan unveiled the tea, which promises to be a delight for all tea connoisseurs.<br />Mumbai is the first launch market in Maharashtra. Subsequently, the brand will be available in key cities like Pune, Nagpur and Nasik. Good Morning tea is primarily targeted towards quality conscious consumers who appreciate a judicious blend of taste, strength and aroma.<br />-384810425450<br />CMD of Wagh Bakri Piyush Desai (R), Director Parag Desai and TV actress Smriti<br />](https://image.slidesharecdn.com/waghbakrimilappatel-110311130549-phpapp02/85/Wagh-bakri-milap-patel-1-320.jpg)
