Build your business through social media
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This was presented as the first Business Owners Speaker Series in Reno, NV sponsored by Charter Business and 99.1 FM News Radio.
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Build your business through social media
- 1. • What is social media and does it matter for your business? • How to go about it the right way • Time/Budget • Measurements • 30 awesome Facebook tips, tools and best practices • Free social media evaluation offer ($300 value)
- 2. People Using Technology to Communicate 91% of today’s online adults use social media
- 3. The social media revolution VIDEO
- 4. Percent of online adult using social media monthly in 2011, by age 100% 97% 95% 92% 90% 91% 87% 80% 75% 50% 25% 0% 18-24 25-34 35-44 45-54 55-64 65+ All Adults Source: Experian Simmons The 2012 Digital Marketer
- 5. Audiences turn to web 20 15 10 17.5 5 0 -1.5 -3.4 -5 -6 -5 -8.9 -13.7 -10 -15 Online Local TV Network TV Newspapers Audio Magazines Cable TV Percentage change in audience 2009-2010. The State of the News Media 2011 - An Annual Report on American Journalism
- 6. Advertising Revenue 20 17 15 13.9 10 8.4 6.6 5 6 0 -6.3 -5 -10 Local TV Online Cable TV Network TV Audio Newspapers Source: SNL Kagan, eMarketer, Kantar Media, Radio Advertising Bureau, Publishers Information Bureau, National Newspaper Association, BIA/Kelsey.
- 7. Trust
- 10. Trust completely/Somewhat Don’t trust much/at all Recommendations 92% 8% Consumer opinions online 70% 30% Editorial 58% 42% Branded websites 58% 42% Emails I signed up for 50% 50% Ads on TV 47% 53% Brand sponsorships 47% 53% Ads in magazines 47% 53% Outdoor ads 47% 53% Ads in newspapers 46% 54% Ads on radio 42% 58% Ads on social networks 36% 64% 0% 25% 50% 75% 100% Source: Nielsen Global Trust in Advertising Survey, Q3 2011
- 12. Each day we are hit with an average of 5,000 marketing messages
- 13. Customer Service
- 14. Tony Hsieh Zappos.com 1.8 mil+ followers on Twitter
- 18. Digital Presence • Website • Email • SEO • Social • Mobile • Local
- 19. Remove the road blocks
- 20. Businesses see 63% increase in marketing effectiveness when using social media Source: HubSpot 2012
- 21. New Business Comes from: • Facebook 67% • Blogging 57% • Twitter 42% 2011 Social Media Marketing Report
- 22. Blogging A blog gets you 55% more traffic but please, blog only if you have something really good to say Source: Hubspot 2012
- 23. Facebook reaches 3 out of every 4 Internet users in the US Source: Comscore, February 2011
- 24. 1 out of every 8 minutes online is spent on. 20 min time spent per visit (845 mil users) Source: Comscore, February 2011. InfographicsLabs.com 2012
- 25. • BlackBerry Facebook fans are 4X more likely to recommend the brand to friends and family • Coca Cola Facebook fans are almost 50% more likely to consider a brand purchase • Best Buy Facebook fans are almost 2X as likely to have purchased from the brand in the last 12 months Source: Forrester
- 26. 3rd most visited website 10% of Internet Traffic 24 hours of video uploaded every minute Source: SpeakyMagazine.com
- 27. 2 new members join every second 135 million users Customer Acquisition: B2B businesses experience 61% success rate Source: InfographicsLabs.com
- 28. 465 million accounts 1 million accounts added each day 175 millions tweets/day Source: InfographicsLabs.com
- 29. Choose your platform wisely
- 30. Low Cost to entry but not free
- 31. Costs: • Time • Third-party platforms and tools • Outside agencies/expertise • Development & design • Training
- 32. How much money should I be spending on social? Average spending this year=9.8% Average spending next year=18.1% Some marketers today are spending upwards of 25% of their marketing
- 33. How much time should I be spending on social? 58% of marketers spend 6 or more hours each week 34% of marketers spend 11 or more hours each week Source: Social Media Marketing Report 2011
- 34. First Social Media Survey Reno Tahoe • 88% use social media • Challenges: time & measuring value • How they measure: GA, FB Insights, HootSuite • Budget dedicated to digital marketing 46% • 13-20% of staff’s time dedicated to social (8-11 hours/week) Source: Out&About Marketing social media survey
- 35. To fill out the survey and receive the report http://svy.mk/renotahoe
- 36. Case Study: Facebook advertising for Diamond Peak Ski Resort wins Hermes Platinum Award Offer: Free Birthday Lift Ticket promoted with Facebook ads Results: • 10,655,283 impressions • 365% increase in likes • 30% increase in post views • 42% increase in post feedback • 464 new customers • Cost: $1,897.99 • The campaign received Hermes Platinum Award for social media campaign
- 37. Case Study: Sliding on the Cheap Goal: Develop Facebook social media strategy and presence and increase email subscribers Result: 5,484 likes. 20% increase in email subscribers.
- 38. Facebook Case Study High Altitude Fitness Facebook advertising campaign: “Get Fit New Year’s Resolution” Results: $8,148 in revenue 58 new members 1. $300 x 16 couples 156 new likes to the Facebook page 2. $186 x 18 people 656 people clicked on the ads $0.37 cost per click 3. 8 people with free pass presented so far 808,582 impressions $300 marketing expense ROI 2,616%
- 39. 10 Facebook tips • Engagement is key • Pinning posts - Edgerank • Timeline image • Hyper Alerts • Post photos • Facebook Insights • Apps (total of 12) • Facebook Offers • Your company • Facebook Advertising history
- 40. EdgeRank Moontoast.com
- 43. Apps UG Product design
- 44. Apps Email collection
- 45. Apps Book online
- 47. 12 Facebook app companies and great tools • FanPageEngine • WooBox • NorthSocial • Edgerank Checker • WildFire • Pagelever • TabSite • Social Bakers • Lujure • Buffer • ShortStack • Crowdsource
- 48. 8 Best Practices • Keep post updates to less than 80 characters!! • Include photos/videos • Experiment with frequency: 1-2x/day; 6-12 for media companies • Post in the morning/ after business hours/weekends • Include call to action in your posts • Analyze your engagement score • 80/20 rule on promotion (only 20% promotion) • Keep it fun
- 49. Takeaways • Keep it social/ Humanize the brand • Commit, be patient, be consistent • Dedicate resources. • Develop a plan with listening, content, engagement, measurements • It’s the future.
- 50. HUGE THANKS!!! Free social media evaluation goes to...
- 51. Thank you! Twitter: @milenaregos milena@outandaboutmarketing.com 775-771-6863 http://www.outandaboutmarketing.com http://www.slideshare.net/milenaregos To provide feedback: https://www.surveymonkey.com/s/ MRPresentation Text “Fan outandaboutmarketing” to 32665