2. Who is Twitter? Is owned by Twitter, Inc. was incorporated in California. Founded in 2006 Enables users to send and read short messages called tweets These tweets are displayed on your profile page and on the home page of everyone that follows you. Twitter Stats 460,000 new sign-ups daily 155,000,000 Tweets per day 200,000,000+ registered users
3. Why use Twitter? Learn about what is going on in your industry – Gives you access to the world. Get answers to your questions Conferences are using Twitter - Questions and remarks are being sent to the speaker and their staff. Now that LinkedIn went Public – Twitter will grow as more businesses are getting involved in social media Exposure Networking Chat rooms Special discounts and promotions Find some of the hidden jobs!
4. Things to do on Twitter? “Become an expert” - As an expert you become more visible to potential clients and employers Share useful content and quotes from your industry Ask relevant questions and engage others Share information and resources in your niche Join chats in your industry We will add to this list later…
5. Don’t… When you send a message do not refer to it as twittering. You are tweeting. You can stalk people BUT don’t spam Don’t abbreviate - too much Remember everything you share is part of a public stream. Anybody can read it! Examples: “I am at the Braves game with my friends!” (You called in sick to work!) “I hate my boss” “I am going to be late to __ again”
6. Setting-up a Twitter account Twitter.com Sign in Create my account Your username can be your name or as a job seeker you can use something that tells others what you do. HRNancy PRChris
13. Twitter Profile Click on Profile tab - Edit Upload picture to differentiate yourself. Use your LinkedIn picture Be consistent so you are recognized. Name – Limit 20 characters Web – Put your personal website or LinkedIn website address
14. Twitter Profile Cont. Bio – 160 characters including spaces. Write a bio that explains what you have to offer. Keywords are important, look at what you have on your resume and LinkedIn account. Again remember to be consistent on all your social media presence. Examples: @Lollydaskal - Speaker|Author|Motivator| Passionate about Inspiring & Empowering others to become their best Successful Self by Leading From Within @imjustcreative -Logo & identity designer for hire. Creating clean and unique logos, identities and rebrands. Iconic, typographic and minimalist tendencies. 25 years experience.
15. Home On top of page go to Twitter tool bar Click on Home Timeline - stream of Tweets in real time order @mentions - contains @username anywhere in the body of the Tweet. Use it when you want a particular person to read the message.
16. Profile Top of page, go to Twitter tool bar Click on Profile - tabs Tweets – shows you all your tweets Favorites - You can choose your favorite tweets Following - Will show you everyone you are following. Lists – You can create and manage lists of subjects to follow. Become an expert in your field. Messages – check daily and respond
17. Who to Follow Click on Who to Follow Complete your profile before you start sending out invitations. Twitter will make suggestions usually based on who you follow and more. Browse interests Find Friends and associates Follow industry leaders Follow your target company People working inside your target company Follow people in your network. My handle is @mdgsGlobalCafe
18. How do you find people to follow? When you find someone to follow, pick others from their list to follow. Useful sites Twellow.com - directory Followerwonk.com – search bios Listorious.com – keyword searches on your interests, then follow individuals on the list. Twibes.com – List of groups to follow
19. Hashtags Hashtag - Use “#” is used to mark keywords or topic in a Tweet. Also use it to search for similarly-themed tweets. Examples: #Braves #Brands #HR www.Hashtags.org Example:
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21. Use “#Q” to ask questions on anything
22. Search - type a few words without the hashtag. Send me your resume My company needs Does anybody know
23. Key Points Make sure you have completed your profile before following anyone. You must have a picture Use minimal abbreviations in your tweets Make your tweets interesting and use hashtags Become an expert in your field Have fun!
25. Advanced Features Sending direct messages Widgets - create a live stream for an event on your website, facebook, blog etc. Creating lists Use searches and mentions Management systems Twitter tools Tweets have a short shelf life – Timing is important Shorten URLS Trending topics Sending private messages Deleting and/or blocking tweets
