SlideShare une entreprise Scribd logo
1  sur  11
Web 2.0 – CAS Analysis March 2008 Corporate Audit Services
MARCH 2008  |  2 Summary Industry Trends Lead to Opportunities Challenges Along the Way Organisational Sales & Marketing Content Technology Proposed CAS Approach Identify  opportunities in collaboration with divisions Facilitate risk assessment workshops Monitor execution Stakeholders LexisNexis Elsevier RETS REHQ (TS, Ventures)
Industry Trends More than 50% of Google’s target advertisers are B2B More than 64% of search engine users search for business information first  83% of LN customers begin research on the open web 50% of Elsevier’s customers coming though open web LawLink, a professional and social networking site for attorneys, has generated 1,000+  members in one month following launch in late August of 2007 LinkedIn's membership includes executives from all Fortune 500 companies, and is used by more than 12 million business people around the world Over 1500 legal blogs on the web today; over 56 of the AMLAW 100 law firms now have 'firm branded' blogs Outsell study of users of scholarly articles indicates a surprising number of users would be open to advertising MARCH 2008  |  3
We Understand your Priorities to be Building communities and expand customer base Shift away from building in-house technology platforms Centralized web content management  platform Increase usage of subscription products and monetize content and traffic MARCH 2008  |  4
Business Considerations Dependency on Communities Customer loyalty creates dependency Dependency on Search Players  AST Google, Yahoo, MSFT Nurture Innovation Discover and conquer new markets  Make innovation part of your culture One Company One User Base  Leverage existing user base across portfolio Create a loyal LN community Content Mashups  Leverage content  API’s Online Monetization  Subscription, CPA, CPC, List broker, Behavioral targeting MARCH 2008  |  5
Challenges Organizational New roles and responsibilities are introduced in all involved streams Ongoing focus and investment in innovation is required Web 2.0 success depends on community participation and support Content Content providers have the most to gain or lose from Web 2.0 The introduction of a new medium comes with new types of content and new ways of handling content Interaction is king Business Models and Sales & Marketing Web 2.0 challenges established valuation and business models –  estimates are often based on traditional models Product introduction are done in a similar way, e.g. making print ads for electronic products. Technology IT must embrace the change and challenges and establish a platform to enable new applications and interaction New possibilities, but also new risks MARCH 2008  |  6
CAS Ability and Approach Identify Risks  & Opportunities How Facilitate and support business processes via workshops (risk assessment sessions) Deep dives/reviews Value: Identify Opportunities, Risk/Control Advise and Assurance MONTH 2006  |  7
Risk Analysis Technology Changes to architecture and infrastructure need to be pervasive Skills need to be quickly developed Capacity and performance metrics need to be externally focused Business Models Commercial success depends on ability to monetize traffic and content Sound strategy is essential Ongoing focus on innovation is required Data Privacy Global topic Stricter legislation Security More ‘open’ technologies Smarter and more professional hackers Increasingly sensitive information Operational Effectiveness Vision and Planning Skills, Resources, and Personnel Culture and Behavior MARCH 2006  |  8
Facilitate – Workshop  Risk Management Pre acquisition workshop Self assessment surveys Global Initiatives  Search Best practices Initiatives (AJAX Frameworks, UCD, etc) Cross divisional collaboration on AJAX platforms (YUI, DOJO) Style guides, common style components SEO / SEM Leverage Venture Ops into RE Divisions MARCH 2006  |  9
Identify – Opportunities Identify Industry Trends and Opportunities Continual advances in software development and Internet and communications technology Increasing demands for information  Deliver quality products and services faster  New markets to discover and conquer A growing need for better customer relationship management Identify RE-wide and Divisional Initiatives RB Search IT modernization AJAX frameworks Improving User Experience UCD Reusable UI components/ features Consistency across products Expand Customer Base and Prevent Erosion Simplification and expansion of current product portfolio Leverage existing data and services Increase Usage and Traffic SEO / SEM MARCH 2008  |  10
Who we are Rudy Bakalov Results-oriented IT executive with over 10 years of corporate and consulting experience in Strategy, Governance, Management, and IT Audit on a global scale in the Americas and Europe. Specific expertise in IT Architecture and Infrastructure, Security and Privacy, Compliance, and Enabling Technologies.  Milo van Diest Industrial Design Engineering degree from the Technical University of Delft.  Various positions in internet technology with a focus on project management and delivery of eProducts Previous companies: CMG, LogicaCMG, Framfab (LBi), VNU

Contenu connexe

Similaire à Web 2 0 Analysis Final

Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Winnovation Network Introduction (3)
Winnovation Network Introduction (3)
Olof Nordenstam
 
Successful Processes for Selecting a Content Management System: How to Become...
Successful Processes for Selecting a Content Management System: How to Become...Successful Processes for Selecting a Content Management System: How to Become...
Successful Processes for Selecting a Content Management System: How to Become...
Scott Abel
 

Similaire à Web 2 0 Analysis Final (20)

State of the Information Industry - stats and trends
State of the Information Industry - stats and trendsState of the Information Industry - stats and trends
State of the Information Industry - stats and trends
 
Getting Started with Enterprise Social Networking
Getting Started with Enterprise Social NetworkingGetting Started with Enterprise Social Networking
Getting Started with Enterprise Social Networking
 
Saasandsocialnetworking 2
Saasandsocialnetworking 2Saasandsocialnetworking 2
Saasandsocialnetworking 2
 
Ark Group workshop introduction to knowledge management 10 May 2010
Ark Group workshop introduction to knowledge management 10 May 2010Ark Group workshop introduction to knowledge management 10 May 2010
Ark Group workshop introduction to knowledge management 10 May 2010
 
Google Cloud 2018
Google Cloud 2018Google Cloud 2018
Google Cloud 2018
 
CSUN 2011: How to Eat an Elephant: Tackling Web Accessibility in a Large Corp...
CSUN 2011: How to Eat an Elephant: Tackling Web Accessibility in a Large Corp...CSUN 2011: How to Eat an Elephant: Tackling Web Accessibility in a Large Corp...
CSUN 2011: How to Eat an Elephant: Tackling Web Accessibility in a Large Corp...
 
Google cloud 2018
Google cloud 2018Google cloud 2018
Google cloud 2018
 
Burn The Ships
Burn The ShipsBurn The Ships
Burn The Ships
 
Winnovation Network Introduction (3)
Winnovation Network Introduction (3)Winnovation Network Introduction (3)
Winnovation Network Introduction (3)
 
The role of social technologies in marketing practice and in education
The role of social technologies in marketing practice and in education The role of social technologies in marketing practice and in education
The role of social technologies in marketing practice and in education
 
Successful Processes for Selecting a Content Management System: How to Become...
Successful Processes for Selecting a Content Management System: How to Become...Successful Processes for Selecting a Content Management System: How to Become...
Successful Processes for Selecting a Content Management System: How to Become...
 
Acquity Group Overview
Acquity Group OverviewAcquity Group Overview
Acquity Group Overview
 
Edtech 2017 Market Overview, Publishers Forum Berlin
Edtech 2017 Market Overview, Publishers Forum BerlinEdtech 2017 Market Overview, Publishers Forum Berlin
Edtech 2017 Market Overview, Publishers Forum Berlin
 
Inv310 agility-through-standards-socialbiz -2012016a
Inv310  agility-through-standards-socialbiz -2012016aInv310  agility-through-standards-socialbiz -2012016a
Inv310 agility-through-standards-socialbiz -2012016a
 
class
classclass
class
 
Soluciones de Código Abierto - Perspectivas, Resultados y Soluciones de Valor
Soluciones de Código Abierto - Perspectivas, Resultados y Soluciones de ValorSoluciones de Código Abierto - Perspectivas, Resultados y Soluciones de Valor
Soluciones de Código Abierto - Perspectivas, Resultados y Soluciones de Valor
 
Web Analytics Association Presentation
Web Analytics Association PresentationWeb Analytics Association Presentation
Web Analytics Association Presentation
 
Revenue strategies for social businesses
Revenue strategies for social businessesRevenue strategies for social businesses
Revenue strategies for social businesses
 
Book Industry Study Group Webinar: Technology Spending in Book Publishing
Book Industry Study Group Webinar: Technology Spending in Book PublishingBook Industry Study Group Webinar: Technology Spending in Book Publishing
Book Industry Study Group Webinar: Technology Spending in Book Publishing
 
How to choose an Enterprise Social Network (ESN)
How to choose an Enterprise Social Network (ESN)How to choose an Enterprise Social Network (ESN)
How to choose an Enterprise Social Network (ESN)
 

Dernier

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 

Dernier (20)

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 

Web 2 0 Analysis Final

  • 1. Web 2.0 – CAS Analysis March 2008 Corporate Audit Services
  • 2. MARCH 2008 | 2 Summary Industry Trends Lead to Opportunities Challenges Along the Way Organisational Sales & Marketing Content Technology Proposed CAS Approach Identify opportunities in collaboration with divisions Facilitate risk assessment workshops Monitor execution Stakeholders LexisNexis Elsevier RETS REHQ (TS, Ventures)
  • 3. Industry Trends More than 50% of Google’s target advertisers are B2B More than 64% of search engine users search for business information first 83% of LN customers begin research on the open web 50% of Elsevier’s customers coming though open web LawLink, a professional and social networking site for attorneys, has generated 1,000+ members in one month following launch in late August of 2007 LinkedIn's membership includes executives from all Fortune 500 companies, and is used by more than 12 million business people around the world Over 1500 legal blogs on the web today; over 56 of the AMLAW 100 law firms now have 'firm branded' blogs Outsell study of users of scholarly articles indicates a surprising number of users would be open to advertising MARCH 2008 | 3
  • 4. We Understand your Priorities to be Building communities and expand customer base Shift away from building in-house technology platforms Centralized web content management platform Increase usage of subscription products and monetize content and traffic MARCH 2008 | 4
  • 5. Business Considerations Dependency on Communities Customer loyalty creates dependency Dependency on Search Players AST Google, Yahoo, MSFT Nurture Innovation Discover and conquer new markets Make innovation part of your culture One Company One User Base Leverage existing user base across portfolio Create a loyal LN community Content Mashups Leverage content API’s Online Monetization Subscription, CPA, CPC, List broker, Behavioral targeting MARCH 2008 | 5
  • 6. Challenges Organizational New roles and responsibilities are introduced in all involved streams Ongoing focus and investment in innovation is required Web 2.0 success depends on community participation and support Content Content providers have the most to gain or lose from Web 2.0 The introduction of a new medium comes with new types of content and new ways of handling content Interaction is king Business Models and Sales & Marketing Web 2.0 challenges established valuation and business models – estimates are often based on traditional models Product introduction are done in a similar way, e.g. making print ads for electronic products. Technology IT must embrace the change and challenges and establish a platform to enable new applications and interaction New possibilities, but also new risks MARCH 2008 | 6
  • 7. CAS Ability and Approach Identify Risks & Opportunities How Facilitate and support business processes via workshops (risk assessment sessions) Deep dives/reviews Value: Identify Opportunities, Risk/Control Advise and Assurance MONTH 2006 | 7
  • 8. Risk Analysis Technology Changes to architecture and infrastructure need to be pervasive Skills need to be quickly developed Capacity and performance metrics need to be externally focused Business Models Commercial success depends on ability to monetize traffic and content Sound strategy is essential Ongoing focus on innovation is required Data Privacy Global topic Stricter legislation Security More ‘open’ technologies Smarter and more professional hackers Increasingly sensitive information Operational Effectiveness Vision and Planning Skills, Resources, and Personnel Culture and Behavior MARCH 2006 | 8
  • 9. Facilitate – Workshop Risk Management Pre acquisition workshop Self assessment surveys Global Initiatives Search Best practices Initiatives (AJAX Frameworks, UCD, etc) Cross divisional collaboration on AJAX platforms (YUI, DOJO) Style guides, common style components SEO / SEM Leverage Venture Ops into RE Divisions MARCH 2006 | 9
  • 10. Identify – Opportunities Identify Industry Trends and Opportunities Continual advances in software development and Internet and communications technology Increasing demands for information Deliver quality products and services faster New markets to discover and conquer A growing need for better customer relationship management Identify RE-wide and Divisional Initiatives RB Search IT modernization AJAX frameworks Improving User Experience UCD Reusable UI components/ features Consistency across products Expand Customer Base and Prevent Erosion Simplification and expansion of current product portfolio Leverage existing data and services Increase Usage and Traffic SEO / SEM MARCH 2008 | 10
  • 11. Who we are Rudy Bakalov Results-oriented IT executive with over 10 years of corporate and consulting experience in Strategy, Governance, Management, and IT Audit on a global scale in the Americas and Europe. Specific expertise in IT Architecture and Infrastructure, Security and Privacy, Compliance, and Enabling Technologies. Milo van Diest Industrial Design Engineering degree from the Technical University of Delft. Various positions in internet technology with a focus on project management and delivery of eProducts Previous companies: CMG, LogicaCMG, Framfab (LBi), VNU